"Kahuna Rainmaking" w/Utah Dave features the 3 Secrets and 7 Steps to Building Leading Real Estate Teams

Riverton Townhome For Sale

2008-08-19T12:03:32Z

3 Bedroom, 2.5 Bath, 1,500 sq ft.

Beautiful home with open rooms and vaulted ceilings. Home has a cute patio and lots of extras. It is minutes from the pool and other community areas. This townhouse is in a perfect neighborhood with easy access to Bangeter Highway. To view more photos of this home, please visit www.utahdave.com.

Daybreak Home For Sale

2008-08-18T14:21:25Z

This home is a former model with great hardwood flooring. It has an open layout with an an awesome outdoor fireplace and an indoor home theater. This home is in a great Daybreak location! It has a lake with walking trails and parks nearby. To view more photos of this home, please visit www.utahdave.com.

Provo Home For Sale

2008-08-15T11:06:33Z

3 Bed, 3.5 Bath, and 2,253 sq ft Townhouse has a beautiful view of the mountains. It is in a quiet neighborhood and has been updated. The home is fully landscaped with mature trees. It has plantation shutters and extra storage. To view more photos of this home, please visit www.utahdave.com.

Custom Build home in Centerville

2008-07-21T16:40:32Z

$550,000

Great big custom home 5 bedrooms 3.5 Bath 4,400 total square feet. This home has amazing views of the Bountiful temple! Home is located on a private lane/street. Brazilian cherry hardwood floors, Large Trex Deck, Fully landscaped yard and Fully fenced.

This home is a short sale Subject to a third party approval

You can find Utah homes for sale here and you can check out Daybreak Utah.

To Pray or Not to Pray - Agent wants to pray in meetings

2008-07-19T12:53:01Z

Agent thought it a good idea to pray in meetings.

In our meetings we had an agent suggest we pray every day. As a leader of the team, I didnt want to agree if anyone objected. It seemed sensitive considering not everybody is part of the same religion. We have some church goers and non church goers in our office. I want to be sensitive to everyones opinions especially when it is something that people could be offended or be passionate about it.

A thought

So the thought came to me today on what to do. Generally I always thought praying should be in your private places, now I see it as possibly an opportunity as a team. It is said that a family that prays together stays together. So what about a team?

Perspective

Everyone has different beliefs and different perspectives. An employee perspective is different than an employers perspective. A clients perspective is different than an agents perspective. A buyers perspective is different than a sellers perspective. When we put on our own pair of glasses we see the world as we see it. God is the only one who sees things as they really are. When we see things our own way we are separated with different beliefs and opinions. When we see things God's way we are united.

Time to Unite

Everyone has different beliefs and different names of which they call God. However, what is the purpose of prayer? It seems all religions unless there is one that Im unaware of, pray to God for what they are thankful for and what they need help with. It seems that prayer could be the one time that everyone is united in thanking God and asking for help. How wonderful it was when everyone united after 9/11 despite their faiths and beliefs. It took a tragedy for all faiths and different people to unite in vigilances or prayers. Maybe we should learn to unite daily in prayer for what we are thankful for and what we need? Is this an opportunity for us to be united at one time and be able to see through the same glasses as each other and not have different perspectives? Im curious if this would help people to see each other as a child of God and brothers and sisters rather than a person of different beliefs or faiths? What do you think?

Utah Dave - Utah Homes for Sale

Great House for Sale on Redwood

2008-07-18T11:52:47Z

$300,000

This home has 5 bedrooms, 1 full Bath, 2-3/4 Baths, and 1/2 Bath. Has a great property for horses. Covered deck and patio. This home also has a Mother-in-law Apt, and a range oven built in. .33 Acres, and 100% finished. To see more pictures of this home please visit www.utahdave.com . Robison and Company Real Estate

If you are within 5-15 minutes of this home and would like to view it, please contact us at 966-4000

Short Sales taking off in Utah, 5 year market supplies in some areas and price ranges, all due to what?

2008-07-17T22:53:24Z

Phone Call for a $500k listing sounds exciting right?

Got the phone call! A friend referred a listing to me. Beautiful home, it was in the Parade of Homes. So I sit down and give her the brutal details. There is a 5 year supply on the market in her price range and in her area. 5 YEAR SUPPLY!

Why is there a 5 year supply in some areas and price ranges?

For one, everyone moving to Utah has a house to sell or their house in another state is being foreclosed on. Out of staters cant buy here. They have flooded our rental market though.

Just down the street from this new listing is a family who all took out home owner equity lines of credit and bought about 8 homes during the boom. Yes, 8 homes! They all bought new construction that was twice the median price range in the area. They were hoping to flip it.

Are they the only ones?

No, droves of people have come to me. Its like a tidal wave hit and people out of no where become real estate flippers/speculaters. They all were building homes hoping to make a quick 100k.

Remember the basics to investing. High Return means High Risk. And people were jumping in the ocean like there were no sharks in the water.

The entire state is now feeling the affects of people who risked all for quick money.

Reminder in Real Estate Investing and How Wealth is Created.

If the return is huge....there is high risk. If you can't afford to risk it, don't do it. Investing in real estate means doing it smart. How do you do it smart? Try buying homes in majority owner occupied neighborhoods that are in the median price range. Also, wealth is created either by creating value or by seasoning. Buying a home and hoping to flip it without doing anything in 30 days breaks both the rules on creating wealth.

Good news is you can still sell. You can still increase your odds of selling. You also can find awesome deals.

This is the market to make money. Its when everyone makes like an ostrich and hides their head in a hole thinking everything is bad outside of them.

Coming soon.......Stats on your neighborhood on what the inventory is like. Coming to utahdave.com In the meantime you can search utah homes for sale here.

Get in on a great deal and a great house!

2008-07-17T16:13:56Z

5 Bedrooms 3 Bathrooms. This home is 100% finished. Fully fenced and landscaped, and has a park/playground nearby.

4,400 total square feet, with a oversized 2 door garage. This house has a manifold watersystem (regulates pressure).

This home is maintained by an HOA.

To see additional photos, please visit our website www.utahdave.com

$550,000 This home is subject to 3rd party approval. This home must sale by the end of September!

You can find Utah homes for sale here and you can check out Daybreak Utah.

Lovely home in Sugarhouse

2008-06-19T17:55:22Z

Four years ago the home was totally remodeled as follows:

•· New roof

•· New double paned windows

•· New kitchen

•· New bathroom

•· New tile floors

•· New carpet

•· New paint

•· New central air

•· New sprinkler system

•· New addition on the back

•· Plumbing & electric updated

The living room/study area has an open design with plenty of light from the many windows. The house has a spacious newly remodeled feel with a user friendly kitchen with new appliances. There are two bedrooms on the main floor and one bedroom downstairs. The basement is finished with one bedroom and a family room. The basement ceilings are 6'5" high; the rooms are larger than the average houses in this area.

The yard is completely landscaped with an automatic sprinkler system. A large parking pad in the back is great outdoor BBQ's or for extra vehicles or an RV, also room to build a garage, Easy access to the Parking pad from Green Street. The front of the house has a large front porch, perfect for relaxing in the afternoon.

The area is a quiet street with friendly neighbors. Close to downtown, the University of Utah, downtown Sugarhouse, shopping, the freeway and Trax, Frontrunner and UTA.

$279,900

3 Bedrooms 1.5 Bathrooms and a total square footage of $279,900

This home wont last It is a must SEE!!!!

You can find Utah homes for sale here and you can check out Daybreak Utah.

What is your Area's Potential Success Ratio Today compared to History....how to rate it so you know how to gauge your ability to succeed!

2008-06-02T10:07:06Z

Gauge your own market for success! What is your potential for success as a Realtor this year? What do you have to do to make it better?

1997 was the last year that our home sales matched a previous year. Our Success ratio than was 7.25 Home sales per Top producing agent in ONE MONTH.

Back in 1997, we had appx 1000 homes sale in the month of May. We also had 2,478 Realtors in our area. If we follow the 90/10 rule. We will take 247 agents are probably top producers. Those top producers do 90% of the business which equals 1800 transactions. (1000 homes = 2000 transactions buyer and seller sides) Now, divide 1800 by 247 and you get 7.25. This number shows you how much of the market is there for a piece of the pie!

In 2002, the success ratio was 5.35 homes per top producing agent.

Now, this is definitely a time to mark because we had a recession. Times were tough. If you were selling homes in this time frame you were doing awesome! We had more than 1100 homes sell in a months timeframe but we had 4,115 Realtors.

TODAY, the success ratio is 2.4 homes per top producing agent.

In 2002 times were tough.....but now they are twice as hard as they were back in 2002. We have appx 1,000 homes selling in a given month however, we have 7,871 Realtors. Your odds of being a top producer or selling a lot of homes is extremely low. Today you have 6,750 agents that are non top producing agents fighting over 200 transactions. Your odds in selling a home if you are a non top producer is 1 in 33.

THE OPPORTUNITY:

Whenever a market becomes commoditized its the perfect time for an industry to rise and go from Good to Great. An awesome book to read would be Good to Great by Jim Collins. Now is the time to build a business smart. Those who plow through these times and learn how to grow a business just like the businesses in Good to Great will become a dominant player in the market and will be in a prime position when the market grows to dominate.

What to do about it?

The numbers show...its 3 times as hard to sell a home as it was back in 2002. So if in 2002 we were making 25 phone calls a day. Today we need to hit 75 phone calls a day just to keep the same pace. We need to track our phone calls, we need to work on improving our business on a daily business. Only those who work on it daily will come out on top.

What are you going to do? What do your numbers look like for your area?

Daybreak Short sale

2008-05-29T17:40:33Z

$289,000

This home is a short sale and must go!

Put in a offer on 100% finished Daybreak home. 4 Bedrooms 3.5 Bathrooms and 2,571 total square feet. Neutral designer colors, solid surface counter tops, stainless steel appliances upgraded carpet and tile. Laundry located on Second Floor.

This home wont last long.

You can find Utah homes for sale here and you can check out Daybreak Utah.

Must sell You can find

Live in Kearns Utah

2008-05-29T17:32:40Z

$189,900

This home has 4 Bedrooms 2 Bathrooms and 1,871 Total square feet.

It is located in a quiet neighborhood with great neighbors. Close to Jordan Landing, Olympic oval. This home has central air. Permanent corner Oak entertainment center in home. Alarm system is included in home. Easy to show, Easy to see. .17 acre lot! Fenced backyard.

You can find Utah homes for sale here and you can check out Daybreak Utah.

The Name of Your Website is Costing you Money....Is your name or keywords working?

2008-05-28T18:34:14Z

Is your web domain name too long? A while ago we talked about this. I have some info on why you need a great domain name.

It doesnt matter how simple your website name is....People are going to screw it up!

How hard is it to remember UtahDave.com? How hard is it to type it into a web browser and pull it up? I think UtahDave.com is probably one of the simplest, easiest to remember, easiest to spell names out there. And here is what happens.

I receive over 300 people a month typing in different variations on search engines to find my site. Here is a list of keywords that they use.

utah dave

utahdave.com

utahdave

utah dave.com

www.utahdave.com

utah dave real estate

dave robison

utah dave homes

utah dave homes for sale

utah dave .com

d ave utah real estate

buy homes utah david

dave utah

salt lake city dave real estate

WOW! SO if its that easy to come up with all those variations on search engines to find your site...how many more different variations would you have if you have a long name.

YOUR DOMAIN NAME IS GIVING OTHER AGENTS BUSINESS.

Here is what I love. Here is a simple name that people type in the search engines...and they end up using my site.

utahhomes.com

utah homes.com

utah homes .com

Why? Because I have the name Utah in my site and I have homes on my website...so I pop up and they click on me. There were over 30 people that came to my site in one month while doing this.

THE POINT!

You have to keep your name simple! And you better have a name that is more unique than just SaltLakeCityHomes4sale.com No one is going to remember that name and if they do....many other sites will pull up and they wont remember which one is different from the other.

How do you know your site name is working?

I use LivePerson for live chat and to do my tracking. Tracking shows me what people type in to find my site and that way I can adjust my site where I need to.

Maybe you know of other great way to track your keywords to your website?

What type of DONKEY are you? A smart one or a stubborn one?

2008-05-20T14:54:35Z

So what type of donkey are you?

STORY:

One day a farmer's donkey fell down into a well. The animal cried pitifully for hours as the farmer tried to figure out what to do. Finally, he decided the animal was old, and the well needed to be covered up anyway; it just wasn't worth it to retrieve the donkey.
The farmer invited all his neighbors to come over and help him. They all grabbed a shovel and began to toss the dirt into the well. At first, the donkey realized what was happening and cried horribly. Then, to everyone's amazement, he quieted down. A few shovel loads later, the farmer finally looked down the well.
He was astonished at what he saw. With each shovel of dirt that hit his back, the donkey was doing something amazing. He would shake it off and then take a step up. As the farmer's neighbors continued to shovel dirt on top of the animal, he would shake it off and take a step up. Pretty soon, everyone was amazed as the donkey stepped up over the edge of the well and happily trotted off!
Life is going to shoveled dirt on you, all kinds of dirt. The trick to getting out of the "well" is to shake it off and take a "step up." Each of our troubles is a stepping stone. We can get out of the deepest of "wells" just by not stopping, never giving up! Shake it off and take a step up.

So what are you?

Are you a smart little donkey? Or are you the donkey that people would call names at?

I love this as this just kind of goes along with the book "Who Moved my Cheese?" (Click on link for book info.)

The book is a great example of what happens in life and gives us great perspective on how to act!

There are all sorts of things during the day where we can cry. We can cry that the other agent is calling us back, we can cry that we are getting low ball offers, we can cry that there arent enough buyers, we can cry that there isnt the loan products that used to be. We can cry all day.

Just as "theres no crying in baseball," as the saying goes....the new saying is "Theres no crying in real estate!"

Are you crying or are you shaking it off and taking a step up?

Are you getting enough LOVE? 1 Simple Secret on making your business 7 times better than the average agent.

2008-05-15T23:02:47Z

1 Simple Secret on Making your business 7 times better than the average agent!

Yes, we all know the average agent sells appx 8 homes a year and makes appx 30 something thousand dollars a year. We also know that 10% of agents do appx 90% of the business. So what do some agents know that others dont? What do some agents do that others dont?

Lets take a look at an example every single one of us can instantly know what Im talking about. Lets say you had $1 and you invested that dollar into an account that earned 100% interest. The interest rate doesnt matter in this example....Ill explain why I use that number in a second.

If you invest $1 a day, the compound interest in 5 years would make you $52,993.45

If you invest $1 a week, the compound interest in 5 years would make you $7589.77

The difference is more than 7 times. Now what number would you rather have in 5 years?

Getting Love!

I met with Mr Pickett last week who is the owner of CytoSports, which is almost a $300 million dollar energy drink company out of San Francisco. He shared with me his one secret to growing a company the way he has done in just 10 years time frame. His secret is every single day, you focus on growth. They call it love. Every day they want to get some love. For the first half of the day they focus on getting new sales which is getting the love.

If you look at the example above and relate it to our business, you can see by focusing on growth every day your returns in 5 years will skyrocket. If we are busy putting out fires and hitting everything coming our way...we wont grow. But as Stephen Covey says in his book, you have to do your big rocks first. What this means is every day, you have to do what is most important and than you can fit into your day all the other stuff. But if you do all the other stuff first, you wont succeed at getting the big stuff done.

Whats key? Well, we focus on winning the day every day. This is the secret. We make sure that we focus on getting new clients every day. Just like Cytosports....growth is the first thing to work on..than we do everything else. By doing this, your company will grow. If you only do it once a week, you will be an average agent. Do it every day, its inevitable you will be successful just as you invest in yourself every day. THe 100% interest means, you give 100% of your attitude and focus on growth everyday.

WHOS GETTING SOME LOVE TODAY?

Daybreak Property Tour

2008-05-13T12:17:07Z

The Daybreak Tour of Homes Parade this Saturday May 17th

1. Tour includes the nicest homes in Daybreak and Foreclosures.

2. Start the tour at the first home or show up at individual time slots.

3. Each home will only be open during the time slots listed below.

4. Free List of foreclosures will be available at each home.

5. At the end of the tour Free pizza will be offered courtesy of Mountain Mikes Pizza.

Tour Schedule

Time: 12:00pm - 12:15 pm

Place: 4574 Kestrel Ridge Rd

Property Details: 6 Bedroom 3 Bath is 3,651 sq. ft and is priced at $379,000

Time: 12:20pm - 12:35pm

Place: 11392 S. Open Hill Dr

Property Details: 7 Bedroom 5.5 Bath, home is 5,912 sq. ft and is priced at $619,900

Time: 12:40pm - 12:55pm

Property: 11369 Silent Rain Drive

Property Details: 7 Bed 3.5 Bath home is 5,002 sq. ft and is priced at $575,000.

Time: 1:00pm - 1:115

Place: 11541 S. Harvest Crest Way

Property Details: 7 Bed 4 Bath home is 4,474 sq. ft and is priced at $450,000

Time: 1:20pm - 1:35pm

Place: 11464 S Open View Ln

Property Details: 5 Bedroom 3 Bath home is 2,318 sq. ft and is priced at $260,000

Time: 1:40pm - 1:55pm

Place: 11338 S. Daytide Ave

Property Details: 2 Bed 2.5 Bath home is 2,481 sq. ft

Time: 2:00pm - 2:15pm

Property: 4318 W. Degray Dr

Property Details: 3 Bed 2.5 Bath home is 2,503 sq. ft and is priced at $272,950

FREE FORECLOSURE LIST AND PRE FORECLOSURE LIST AVAILABLE AT THE OPEN HOUSES! (find out what homes will be great deals before other people find out!)

Visit www.daybreakliving.com to see pictures of the homes on the tour.

How to get paid off of other real estate agent's marketing. Where other agent's advertising costs, puts money in your pocket.

2008-05-13T12:14:11Z

Okay, Okay, so you might be wondering, ARE YOU SERIOUS? Can I really get paid off of another Realtors Advertising! The answer is.....I DO! So why cant you?

I get paid off of other Realtors Radio advertising, Sign Advertising, Listings, and expensive Jazz game advertising.

Story number one: I got a call from someone saying, "Hi Dave, I want you to come list my home. " I said, great how do you know about us? They said, "Ohhh I heard you on the radio." p.s. I dont do any radio advertising.

Story number two: There is a local Realtor that has probably close to 100k in expenses for advertising at the Utah Jazz games. I had someone say to me..."I went to the Jazz game and saw your advertising right there above the urinal. Whos that company you work for again?" Okay, so this is funny...the person who advertises at the game doesnt have name like me, colors like my branding, nor is he even with the same company. But they thought the advertising was mine when he saw it.

Story number three: A policeman and a neighbor called me late one night. "Dave, one of your listings just flooded its located on 123 abc street." Okay, this is funny. I dont have a listing there.

Story number four: Agents call my office all the time. Hey my client said they want to see your listing located at 123 abc street. "We say, ohhh that one isnt ours its Keller Williams." The agent continued to argue on this occasion. "What do you mean? I drove by it and it had your sign in the yard. Its your listing, I want to see it."

Okay, so a couple of those stories dont actually pay me money in my pocket when they call at that exact moment. BUT you know for a fact, if other Realtors think of me, or policemen think of me when they see other agents advertising, you know that the public does the same thing. This is exactly what is happening as you can see in the first 2 examples; the public is thinking of me when seeing other agents advertising.

Why is it happening?

Its happening because of the Law of Branding. When you brand a name, other products or people's services start to be named after the leader of the branding. A classic example of this is Kleenex. Most people talk about going to the store to buy Kleenex. Does anyone ever say, "I want to go buy a box of Western Family Tissue." What about the powerful word, "google?" You dont ever hear people say, "go msn it" OR "go yahoo it" or "go lycos it." What do people say? They say go google it! Thats what people say when they talk about doing a search online.

How to do it?

Start to create your own brand and brand yourself! By creating a brand, you will get paid off of other agent's advertising. 22 Immutable Laws of Branding helps one understand brands and how to achieve your very own brand.

How did I do it?

It all started with a goal in mind. My goal was to have a brand that everyone would recognize in my community. Second, was to have a brand that everyone loved telling other people to use me. Third, it was to have a brand where everyone would think of my website when they think of real estate.

What are your goals? What do you think is important to establish your own branding?

Roy, Utah

2008-05-13T11:36:37Z

$126,000

This amazing home with an amazing price. 3 bedrooms 1.5 bathrooms with 1,486 total square feet. This home has hardwood floors, a fully fenced yard, storage shed, covered patio, New electrical panel and service connection. You will not want to miss out on this amazing property!

You can find Utah homes for sale here and you can check out Daybreak Utah.

Great condo for a great price!

2008-05-08T12:08:26Z

3 bedroom 2 bath 1,238 square feet

Great Condo to live in or Invest. It has Granite countertops, Tile Floors, Cherry cabnits and stainless steel appliances. Double sinks in the master bathroom. Great balcony view of the mountains. Secure parking. HOA includes use of the pool, Sauna and Gym.

$225,000

To see more photos of this condo Visit Robison & Company's website. www.utahdave.com

You can find Utah homes for sale here and you can check out Daybreak Utah.

Salt Lake the place to live!

2008-05-08T11:41:13Z

$215,000

Salt Lake City, Ut

Beautifully remodeled home, NEW roof, Plumbing and Electrical, Two tone paint, Hardwood floors, Newer kitchen, Extra wide tile. 2 car garage with new roof. Great location, close to schools and freeway access. 80% finished basement.

3 Bedroom 1 Bath 1,701 total square feet!

To see more photo's please visit www.utahdave.com

You can find Utah homes for sale here and you can check out Daybreak Utah.

3 Things many buyers do..that COST THEM A TON OF MONEY..when looking for a home. 3 things to avoid this cost!

2008-05-07T08:54:12Z

Looking for a home? 3 things that people naturally do that end up making you pay more money for your home!

You drive by a home, you are excited, it is in the right neighborhood, so you call the sign or the homeowner at the property. Can we see it? We are right here? You go inside the home. Wow, honey, it is great. We've seen alot of homes and not many look like this. Wow..this is incredible. You leave the home. You want to come back and show your friends or family before you write an offer. You come back. Isnt it great everyone? What do you think? Think we should do it? Then you write an offer. While you write an offer you drive by it...honey lets drive by our house. So this is the natural process that people go through. Its emotional and exciting and this is why people do it.

I can't hear what you are saying because your actions are so loud!

Everytime this happens and I represent the seller selling the home, our asking price just went up. Why? Because the people arent negotiating at all. Actions show louder than words. It doesnt matter what people say anymore during the offer process. The buyer might try, "We like it but only if we can get a good deal." The seller doesnt believe that line anymore.

3 things that people do that cost them money:

The 3 things that people do wrong are the following. 1. Looking at the home..How you do it..how many times. 2. Talking too much! What are you saying? 3. Drive Bys - Your feeding your emotions! Emotional purchases cost you more money!

First, when looking at a home, avoid calling the homeowner johnny on the spot in front of the house. Call your real estate agent and make an appointment. Have your agent make the appointment. When you are calling in front of the home....its stating that you cant wait. The second part of this is don't keep going back to look at the home. Only look once! When you bring back multiple people and see the home multiple times, every time you visit the sellers home the seller wins an extra $1000 minimum in negotiating. Thats 10x more expensive than visiting Disneyland! And if you are buying your house you dont need to pay that much for a ride. Whats the solution? Make an appointment and only visit the home once. When we write contracts we give you a way to back out if your family and friends dont like it. They can come look at the home after we negotiate. This puts money in your pocket and gives you a couple weeks to think about it. Would you rather have a couple weeks to think about the offer or 1 night?

Second, Stop talking! It costs you too much. I cant count how many times Ive heard this. "We have looked at so many houses for months and we havent found anything like this home!" Bingo...you just gave my seller $5,000 in his pocket extra than what he would have taken for the house. Thanks! When walking through homes we should just be nice and neutral. Hide that excitement for later! The greatest negotiators in the world have a hard time when buying their own home even. Ive seen them cave like a 10.0 earthquake. Thats why agents buying their own home need another agent to help them. :)

Third, No Drive Bys! This is simply amazing. You would think no one would see you driving by. I cant tell you how many calls I get that the neighbors or the homewoners saw the person driving by that likes their home. Every time this happens..its like another $5,000 increase in price. What do you do? After having your agent show you the home, you stay home! :) You can have plenty of drive bys when you own it! And those ones wont cost you money!

Thats it, the three most natural tendencies people do when buying a home! Buy a home and make money everybody! Good luck!

Branding versus Ego Advertising...whats the difference?

2008-05-03T10:17:21Z

The Ego Branding is dangerous! But BRANDING is Essential.

Have you seen the advertisements? Big Billboard....Agent glamour shot with their phone number. Is this ego advertising? Or are they branding themselves smartly?

One thing is for sure, as people become successful, its very easily to become complacent or to become a little prideful with what you have accomplished. It is a self improvement battle to achieve success and remain humble and on task with driving value into the community. I always strive to keep a check to make sure that I dont do anything ego driven. But that I do everything...as creating value. Its only natural to become prideful after much success. One must know the difference before their marketing gets out of whack.

Name Branding vrs Ego Advertising - The type of campaign you are running could be a side effect of whats going on in your inner self. What ever is going on inside of you is what you will create externally. You will end up getting what you want. Look at your advertising, it is manifesting to you what is going on inside of you. Why are you marketing the way you are? That is the question. So what is the difference?

Name Branding Advertising: Consistent value driven advertising with a business goal in mind.

Results of Great Name Branding:

People that you have never met or heard of are sending referrals to you.
People feel like they know you and they like you....without even meeting you.
People hear or see other agents advertising and think its you. (A person I see every 3 months said.."hey Dave every time I go to a Jazz game I think of you....every time I see that advertising of yours at the Jazz games, I think of you." By the way, I never advertise at the Jazz. OR I asked a client why he called....he said "I hear you on the radio all the time." By the way...I dont do radio advertisments. Great branding is the whole pass me a kleenex thing. Kleenex is the brand of tissue. You become the brand of real estate agents.
People refer to you as the expert.

Behavior sidenote when you are doing great name branding: This is the type of behaviors that occur when you are in a branding mode instead of ego mode.

When you arent offended at other agents advertising.
You are nice to everybody and see them as superior people meaning you see their strengths and talk as if they are equals.
You always introduce yourself.
You see competitors as a necessity to success.
You see other agents as an asset to your success.
When you praise other agents and you praise your clients and develop meaningful relationships with them all.

EGO Advertising - This even goes for those people who dont have the big billboards or the big advertising. This actually applies to everybody despite your marketing budget.

When you do advertising because you want to have your face on a billboard or you want people to call you up and say they saw you.
When you admire how good your business cards look when you get your new picture on them. Ohh you stare at them...smile....and than stare some more....ask your friends..does this look good?
When you see another agent have a tv commercial and you want to have one now. (I learned this the hard way. I was guilty of it. Now if I do a commercial only when it is value driven with a business goal in mind.)
When you build a business because you want to see yourself plastered everywhere.
When you are in self denial. (I heard an agent sadly say this once,"I dont work for anybody..I have my own company..Im affiliated with such and such brokerage...but this is my own company.")
You are just excited to see that you are "Owner" on your business card.

Behavior sidenote:

When you expect people to know who you are.
You expect people to come say...ohhh are you this person?
When you see others as inferior. You are the smartest and fairest of them all! Mirror Mirror on the Wall ;)
When you speak negatively about every other agents marketing. (When I did this in the past I learned that it was a need of my inner self to feel more important or smarter. Its actually like taking cocaine. Doing this is an artificial drug that feeds our ego. We must have a healthy love of our self...and when we do....we wont speak negative about others marketing.)
When you talk about other agents as being stupid or dumb or anything negative.

When we praise others, give value, and focus on self improvement we can brand ourselves effectively. We will brand intelligently only when our inner desires are inline with selflessness. That same marketing will attract people into our lives.

When we talk negatively about others...we are in a sense ego feeding ourselves even if we dont have a big billboard. But that inner need to feed one's ego will create ego advertising.

So in order to start branding yourself effectively....You need to start by praising others. Praising others will help you see the positive in others. It will heal your soul and you wont have the need of ego marketing.

SO ENSURE THAT YOU ARE BRANDING AND NOT MAKING EGO CENTRIC MARKETING DECISIONS...Will you please take this time and praise someone else? Who do you admire and why? Maybe your favorite ActiveRain Blogger?

Double Contract - Strawbuyer - Illegal Commission Agreement. WOW what a Listing Appointment!

2008-04-30T17:30:48Z

Wow what a listing appointment.

The listing appointment phone call came in. I do the usual routine and go over there and meet them. They give me their story, however, this is a story that makes agents look awful. They bought this home a year ago and the agent they bought it from had an entire plan on how they were all going to make good money. Buy it in April, Refinance the home right away. Put the home equity line in a savings account and make payments on the home from the equity line. Then, sell the home and we all made money without using any of our own money within 2 months. Sounds like a deal?

The Consequences

Their home is now worth 100k less than what they owe on the home. They are making $4,000 monthly payments which they were only maybe $1,000 before. They really cant afford it.

The Dupe....the person who duped them.

The agent had another contract with them that they showed me. The agent makes 70% off the sale of the home's proceeds and the buyer makes 30%. The agent said...you will make money guaranteed...just come buy this home and we will all make money. So the lender doesnt see this agreement. Why? Because the buyers are buying a home owner occupied and the lender doesnt know that the agent owns 70% of the equity. The agent is even signed onto the checking account where the Home equity line dumped their funds into. We have a double contract and a straw buyer since the agent is really 70% owner undisclosed to any lender.

Why is our economy faltering? Its because of people who were SPECULATING! I cant count how many people speculated, went out and grabbed a construction loan and built a new home and now they are sitting on it.

The Result

This poor buyer sits there not understanding the terms: Straw buyer, double contract, and illegal commission net listing agreement. They didnt know a thing regarding these terms.

Who should get left with the 100k downturn to the appraisal? Is there anyway to make this just? Should the buyer just eat from their speculative mistake?

Feel at home on London Bay

2008-04-30T11:50:00Z

$210,000

Herriman, Utah

This 3 Bedroom 2.5 Bathroom is located in a quiet neighborhood. It has a open floor plan, upgraded paint, upgraded cabinets and carpet. It has a large master bedroom with a master bath. Enjoy Herriman like you never have before. Close enough to the schools and parks.

LOW HOA's

To see more photos of this home please visit www.utahdave.com

You can find Utah homes for sale here and you can check out Daybreak Utah.

3 Powerful Lessons I learned from Greg Lemond at Dinner Last Nite.

2008-04-28T22:40:02Z

Greg Lemond was the first American to win the Tour de France.

Last night at dinner Greg Lemond shared his story of winning the Tour de France. I was very lucky to meet him and be able to learn from this experience. I belong to a group called EO Entrepreneur Organization. Our group raised over $57,000 for Greg's charity Tour de Cure. Heres the lessons that I learned.

Lesson 1: Passion is what overcomes!

Greg shared a story how he had been shot turkey hunting and he almost died. He said people said to him, "you cant win a race after being shot...you have to have perfect health to win." Well, Greg said, it didnt matter what anyone said. No one could tell him he couldnt do anything. He said He was determined to do what others said couldnt be done.

Lesson 2: Synergy is Power

In one of the leg's of the Tour de Cure, Greg mentioned how he was way behind the lead cyclers. There were 3 people on his team and he said, there was no way 3 cyclers could catch up to 12. They radioed ahead and had one of their teammates wait 8 minutes for them to catch up. After waiting 8 minutes, the 4 of them caught up to the other team. They than had the guy who waited 8 minutes cross the finish line first.

My thoughts are many times we think if I just work hard...Ill do great. But with synergy...you do even greater. If you are working by yourself, you are like a cyclist trying to win the race by yourself. But these cyclists perform better due to coaches and teammates.

Lesson 3: Sacrifice....Have the Vision of Team and be selfless.

How hard it must have been for the teammate who was 8 minutes ahead to stop and wait. But by doing so they still won the race. Although at the time, the teammate had to have felt worried that he lost his lead. Many times we might not want to do something because we see no instant benefit. The vision of the team brings you to a benefit. Who would have thought that by waiting 8 minutes...you would win the race? Thats because there is a higher law. That higher law is putting your own personal selfishness or instant gratification behind and doing what is best for the team. An example of this is buyers agents on a team. In the short run they may not want to give a listing to the listing agent on the team....but in the long run if they do so..the team will win.

Im grateful for the lessons that I learn outside of real estate because it shows that principles are universal.