marketing: Everyone Deserves To Be Treated Like A Big Fish! - 05/15/08 05:56 PM
Until a couple of years ago, my largest loan to date was a direct referral from the second smallest loan that I had ever done. The small loan was an older guy who was buying a small home to live in after his wife had passed away. He wanted to be … (7 comments)
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marketing: Good To Be Back In The Saddle Again! - 04/12/08 09:44 AM
As I have written about before, my business was one of the first victims of the credit and real estate crises. Basically, I couldn't have timed a merger worse if I had tried. By taking over my largest competitor I ended up expanding into a declining market. A rapidly declining market!
I … (7 comments)
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marketing: The Difference Between Marketing and Advertising - Using Both To Establish Yourself As A Brand - 03/05/08 10:41 AM
I just read a post called "10 Ways I Threw Away Money Marketing" by Greg Nino and man, could I ever identify with that guy! Over the years I've wasted I don't know how much money on various advertising schemes. That said, I don't know that I've ever lost a cent … (2 comments)
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marketing: Renewing Acquaintances - How A Voice From The Past Can Generate New Business - 02/29/08 10:31 AM
How many people have you done business with in the past that for whatever reason you're not doing business with now? How many of these people would you consider doing business with again if they were to simply contact you? The reason that I'm asking this question is that about a … (0 comments)
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marketing: Cold Calling Made Easy! Dialing And Smiling For Fun And Profit! - 02/11/08 12:19 PM
Cold calling is one of those things that NOBODY likes. The folks who do it don't like it and the people who are getting the call don't like it, so why do it? Because it works....at least if it's done correctly.
Actually, if it's done correctly it isn't nearly as bad for … (8 comments)
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marketing: Thanks For The Bone! - 08/28/07 06:52 PM
"Activity breeds success!" I'm not sure who originally coined that term, but I believe it more and more with each passing day.
For the last decade I have pretty much concentrated on being a listing agent. I would work with buyers, but didn't actively pursue them. After the market started to change … (6 comments)
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marketing: What Sailing and Real Estate Have In Common - 08/10/07 11:50 AM
"If One Does Not Know To Which Port One Is Sailing, Then No Wind Is Favorable"
Senaca
Roman Philosopher and Politician
I found this quote while I was looking for another one. The other one was something like, "Anybody Can Captain A Ship On A Clear Day, But The True Test Of A Captain … (7 comments)
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marketing: The Sky Is Not Falling - 08/07/07 11:11 AM
One of the things that I've noticed since I've started to post here on AR is that I'm getting old! Actually, I don't feel that old, but in terms of producing real estate agents/loan originators, my 23 years in the business makes me ancient.
Not that having this experience is a bad … (9 comments)
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marketing: To Answer Or Not To Answer...That Is The Question! - 07/05/07 12:07 PM
Yesterday as we left to go see the fireworks under the Arch here in St. Louis, my son picked up my cell phone and tossed it to me saying, "Dad, don't forget your leash!"
I caught it and put it in my pocket and realized that he was right. That damn cell … (9 comments)
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marketing: Credit Repair.....the sixth in a series - 07/03/07 12:23 PM
To those of you who haven't been following this series, this is the sixth in a series on how to repair your or a client's credit. It's not intended as any kind of scam on the credit bureaus, but rather a realistic method of dealing with negative credit that will put … (7 comments)
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marketing: I Don't Want To Reduce My Price Any Further! - 06/25/07 02:28 PM
I just read a post about home sellers being in denial over the fact that the market has changed. As I was reading it I had to ask myself if that was true about myself. Was I in denial about the two homes that I currently have on the market?
They … (24 comments)
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marketing: The Devil That You Know - 06/02/07 11:37 AM
Several years ago I started recommending to my sellers that they have a building inspection done prior to putting their house on the market. When I suggest this about 1/2 of the people balk, asking why they should have to put up the money for an inspection, when the buyer is … (5 comments)
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marketing: The 3 Secrets To Being Succcessful In Selling - 05/29/07 12:48 PM
Everybody thinks that success is spelled with only two "c's" in it. The truth of the matter is that it really should be spelled with 3 "c's".
The reason for this is that in order to truly be successful in selling that you have to practice three things, which all happen to … (2 comments)
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marketing: We've All Been Doing It Axx Backwards! - 05/09/07 12:15 PM
Yep! You can take all those things that you've ever been taught about "prioritizing" and toss it all out the window! What you have been taught throughout your business careers is dead wrong!
I can only assume that you've had similar speakers come to your offer and talk about time management … (0 comments)
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marketing: How Marketing Is Like Working Out - 05/08/07 10:40 AM
I'm a big guy. Always have been. When I was a kid I could roll to first base faster than I could run. Ironically I have also always been very athletic and got involved in sports at a very young age. I don't know what came first, being involved in sports … (0 comments)
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marketing: Too Stupid To Know Better - 04/17/07 10:15 AM
Back in the summer of 1984 I had a weird experience with the Marine Corp and ending up not going in. So, here I was, in the best shape of my life, unemployed and out of money. I went out for a jog (it was free) and I ran by a … (16 comments)
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marketing: Marketing To Different Groups - 04/13/07 02:46 PM
Yesterday I had to go shopping with my girlfriend. She's interviewing for a new job and needed a new outfit for the interview because she's been working out and watching what she ate and damn it, she deserved a new outfit....or two.
So, here I was "helping" her while she tried on … (6 comments)
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