The Art of Text Messaging vFlyers - 07/26/07 05:48 PM
Earlier this week, I talked about the email delivery options available to vFlyer users. Some of you have probably noticed the Send SMS link right next to the Send Email link.This link allows you to text message a mobile link to your flyer, a link to your gallery or the summary
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The Art of Emailing Flyers - 07/26/07 03:46 PM
Email has always been a great way for users to promote their vFlyers. If you click on a flyer you will notice a Email and SMS tab that allows you to distribute flyers via email or text messaging (SMS). The Email tab allows you to import contacts from such popular email
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Buyer's Agents - How to Market Yourself! - 07/24/07 01:23 PM
The 2006 NAR Profile of Home Buyers and Sellers sheds some interesting light on how the Realtor® selection process works. According to the report, referrals where the #1 source of leads for Realtors®! In fact:
44 percent of buyers were referred by a friend, neighbor or relative
11 percent used
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Inman TV - Productivity Tools for Realtors (vFlyer) - 07/18/07 01:46 PM
Last week, we also had some great coverage in the California Association of Realtors® (CAR) California Real Estate Magazine! The article mentions Vicky Hayes, an agent with Prudential California Realty in Brentwood, CA, and a vFlyer users who concludes:
I chose to use it because of the changing market. The statistics
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Trend Watch: Single Property Flyers - 07/14/07 12:02 PM
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Using Watermark Plus and vFlyer - 07/12/07 03:11 PM
A growing number of vFlyer users are using their Watermark Plus images in their flyers to achieve great results! We designed Watermark Plus to work well both as a stand-alone service for enhancing and merchandising images as well as in combination with flyers as part of our vFlyer platform!As a result
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Google Real Estate Keywords - The Cost of Search Marketing - 07/12/07 12:41 PM
Recently I talked about online real estate search marketing trends. One of the question that comes up when talking about search marketing is the actual Cost per Click (CPC) – the price the advertiser pays when a user clicks on their keyword ad! A couple of weeks ago I played around
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Using vFlyers with Google Adwords - Landing Page Builder - 07/12/07 03:30 AM
Since we launched vFlyer in October of last year, users have been using vFlyer to create landing pages for their Google Adword campaigns.
In online marketing speak (see Wikipedia), a landing page is a specific web page that a visitor ultimately reaches after clicking a link on a keyword search
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Member Assocation Logos - There's More! - 07/11/07 05:35 PM
vFlyer allows you to include not only your company logo and photo but also you member association logo as well. A member association logo tells potential buyers what professional organizations or groups you are associated with and gives a little "professional color" to your flyer. Here are a couple of examples
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Flyer of the Week: Realtor Promote Thyself - Good Marketing Idea - 07/10/07 07:10 PM
There are many ways to use flyers to promote your business and your listing! In addition to the obvious (listing homes, real estate and cars for sale, i.e.), you can also also use flyers to simply promote yourself or your business (category: services » general services), and business events or open
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Images of the Week - More Photos, More Quality - 07/10/07 01:48 PM
Since the launch of Watermark Plus, the quality and number of images enhanced and merchandised by the service has been on the rise! This week’s images are a great example of the quality photos users are uploading and enhancing! If you haven’t tried Watermark Plus, try it today. You don’t even
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Online Real Estate Advertising - Are You Doing Any? - 07/10/07 01:38 PM
According to the Borrell Associates, online real estate ad spending is expected to grow from $2 billion in 2006 to $3 billion by 2010, rising from a 17.7% share of all real estate ad spending to 32.1%. The report puts this in context by saying:
We met with the owner of
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Posting on Craigslist: Resources, FAQ and Tutorial - 07/05/07 09:43 PM
Craigslist is great local classified ad marketplace you an use to promote your listings, products and services. There are now 450 Craigslist sites in all 50 US states, and over 50 countries with 7 high level categories that include: Jobs, Gigs (Job related), Housing, For sale/Wanted (General), Resumes, Services Offered, Personal/Romance
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More Ways to Pay - AmEx and Discover! - 07/03/07 12:32 PM
By no means earth shattering news, but this week we started accepting American Express and Discover Card as additional forms of payment for subscribers.
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More about Galleries - Basic, Custom and Component - 07/02/07 02:33 PM
Last week I talked about using RSS to syndicate your inventory of listings or products. I also touched on differences between subscriber (customized) and non-subscriber (basic) galleries and had a number of users ask me to explain the differences and how to go about customizing your gallery.The Basic Gallery is available
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How the iPhone can Revolutionize Real Estate - 07/02/07 12:22 AM
On Friday, June 29, Apple released its long awaited iPhone! Today I visited the Apple store (in Burlingame) and found that it certainly lives up to a lot of its hype! After playing around with the iPhone for 30 minutes I realized that it has the potential to revolutionize how
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