Victor's Blog: Sí, hablo español

Hispanic Homebuyers Are the Next Baby Boomer Market!‏

Sun, 07 Sep 2008 13:06:29 -0500

The Hispanic Homebuyer Market is Still Hot!

Hispanics comprise half of the foreign-born population and are expected to drive housing trends over the next eight to 10 years.

Find out everything you need to know to do business with them at the 2008 NAHREP Marketing & Convention Expo

Register Today

Hosted By
The National Association of Hispanic Real Estate Professionals

2008 Hispanic Marketing Convention & Expo
Arizona Biltmore Resort & Spa
Phoenix, Arizona
Sept. 27 - Oct. 1, 2008

Take a Look at The Amazing Line Up of Workshops

Learn how the new housing bill will affect your business!

Gain new skills that will help you generate new business

Learn new web 2.0 skills that will help you connect with buyers in your market

Find out the latest improvements to FHA and how your buyers can qualify

Connect with the top producing Latino practitioners in the nation!

What Every Residential Agent Needs to Know About Commercial Real Estate

Prevention Strategies: How to Leverage the Foreclosure Market

FHA Reform & How It Will Increase Your Business

Obtaining Financing For Your Clients In a Challenging Market

$800 Million in Deals Closed: Overcoming a Challenging Market: Being Proactive, Not Reactive

Open Doors By Going Green

And More!

If you do business with Hispanic homebuyers,
this is THE MUST ATTEND Industry Event of the Year!

Hispanic Homebuyers Are the Next Baby Boomer Market!‏

Sun, 07 Sep 2008 13:04:54 -0500

The Hispanic Homebuyer Market is Still Hot!

Hispanics comprise half of the foreign-born population and are expected to drive housing trends over the next eight to 10 years.

Find out everything you need to know to do business with them at the 2008 NAHREP Marketing & Convention Expo

Register Today

Hosted By
The National Association of Hispanic Real Estate Professionals

2008 Hispanic Marketing Convention & Expo
Arizona Biltmore Resort & Spa
Phoenix, Arizona
Sept. 27 - Oct. 1, 2008

Take a Look at The Amazing Line Up of Workshops

Learn how the new housing bill will affect your business!

Gain new skills that will help you generate new business

Learn new web 2.0 skills that will help you connect with buyers in your market

Find out the latest improvements to FHA and how your buyers can qualify

Connect with the top producing Latino practitioners in the nation!

What Every Residential Agent Needs to Know About Commercial Real Estate

Prevention Strategies: How to Leverage the Foreclosure Market

FHA Reform & How It Will Increase Your Business

Obtaining Financing For Your Clients In a Challenging Market

$800 Million in Deals Closed: Overcoming a Challenging Market: Being Proactive, Not Reactive

Open Doors By Going Green

And More!

If you do business with Hispanic homebuyers,
this is THE MUST ATTEND Industry Event of the Year!

Hispanic Homebuyers Are the Next Baby Boomer Market!‏

Sun, 07 Sep 2008 13:02:03 -0500

The Hispanic Homebuyer Market is Still Hot!

Hispanics comprise half of the foreign-born population and are expected to drive housing trends over the next eight to 10 years.

Find out everything you need to know to do business with them at the 2008 NAHREP Marketing & Convention Expo

Register Today

Hosted By
The National Association of Hispanic Real Estate Professionals

2008 Hispanic Marketing Convention & Expo
Arizona Biltmore Resort & Spa
Phoenix, Arizona
Sept. 27 - Oct. 1, 2008

Take a Look at The Amazing Line Up of Workshops

Learn how the new housing bill will affect your business!

Gain new skills that will help you generate new business

Learn new web 2.0 skills that will help you connect with buyers in your market

Find out the latest improvements to FHA and how your buyers can qualify

Connect with the top producing Latino practitioners in the nation!

What Every Residential Agent Needs to Know About Commercial Real Estate

Prevention Strategies: How to Leverage the Foreclosure Market

FHA Reform & How It Will Increase Your Business

Obtaining Financing For Your Clients In a Challenging Market

$800 Million in Deals Closed: Overcoming a Challenging Market: Being Proactive, Not Reactive

Open Doors By Going Green

And More!

If you do business with Hispanic homebuyers,
this is THE MUST ATTEND Industry Event of the Year!

Hispanic Homebuyers Are the Next Baby Boomer Market!‏

Sun, 07 Sep 2008 13:00:34 -0500

The Hispanic Homebuyer Market is Still Hot!

Hispanics comprise half of the foreign-born population and are expected to drive housing trends over the next eight to 10 years.

Find out everything you need to know to do business with them at the 2008 NAHREP Marketing & Convention Expo

Register Today

Hosted By
The National Association of Hispanic Real Estate Professionals

2008 Hispanic Marketing Convention & Expo
Arizona Biltmore Resort & Spa
Phoenix, Arizona
Sept. 27 - Oct. 1, 2008

Take a Look at The Amazing Line Up of Workshops

Learn how the new housing bill will affect your business!

Gain new skills that will help you generate new business

Learn new web 2.0 skills that will help you connect with buyers in your market

Find out the latest improvements to FHA and how your buyers can qualify

Connect with the top producing Latino practitioners in the nation!

What Every Residential Agent Needs to Know About Commercial Real Estate

Prevention Strategies: How to Leverage the Foreclosure Market

FHA Reform & How It Will Increase Your Business

Obtaining Financing For Your Clients In a Challenging Market

$800 Million in Deals Closed: Overcoming a Challenging Market: Being Proactive, Not Reactive

Open Doors By Going Green

And More!

If you do business with Hispanic homebuyers,
this is THE MUST ATTEND Industry Event of the Year!

Hispanic Homebuyers Are the Next Baby Boomer Market!‏

Sun, 07 Sep 2008 12:58:57 -0500

The Hispanic Homebuyer Market is Still Hot!

Hispanics comprise half of the foreign-born population and are expected to drive housing trends over the next eight to 10 years.

Find out everything you need to know to do business with them at the 2008 NAHREP Marketing & Convention Expo

Register Today

Hosted By
The National Association of Hispanic Real Estate Professionals

2008 Hispanic Marketing Convention & Expo
Arizona Biltmore Resort & Spa
Phoenix, Arizona
Sept. 27 - Oct. 1, 2008

Take a Look at The Amazing Line Up of Workshops

Learn how the new housing bill will affect your business!

Gain new skills that will help you generate new business

Learn new web 2.0 skills that will help you connect with buyers in your market

Find out the latest improvements to FHA and how your buyers can qualify

Connect with the top producing Latino practitioners in the nation!

What Every Residential Agent Needs to Know About Commercial Real Estate

Prevention Strategies: How to Leverage the Foreclosure Market

FHA Reform & How It Will Increase Your Business

Obtaining Financing For Your Clients In a Challenging Market

$800 Million in Deals Closed: Overcoming a Challenging Market: Being Proactive, Not Reactive

Open Doors By Going Green

And More!

If you do business with Hispanic homebuyers,
this is THE MUST ATTEND Industry Event of the Year!

Hispanic Homebuyers Are the Next Baby Boomer Market!‏

Sun, 07 Sep 2008 12:57:22 -0500

The Hispanic Homebuyer Market is Still Hot!

Hispanics comprise half of the foreign-born population and are expected to drive housing trends over the next eight to 10 years.

Find out everything you need to know to do business with them at the 2008 NAHREP Marketing & Convention Expo

Register Today

Hosted By
The National Association of Hispanic Real Estate Professionals

2008 Hispanic Marketing Convention & Expo
Arizona Biltmore Resort & Spa
Phoenix, Arizona
Sept. 27 - Oct. 1, 2008

Take a Look at The Amazing Line Up of Workshops

Learn how the new housing bill will affect your business!

Gain new skills that will help you generate new business

Learn new web 2.0 skills that will help you connect with buyers in your market

Find out the latest improvements to FHA and how your buyers can qualify

Connect with the top producing Latino practitioners in the nation!

What Every Residential Agent Needs to Know About Commercial Real Estate

Prevention Strategies: How to Leverage the Foreclosure Market

FHA Reform & How It Will Increase Your Business

Obtaining Financing For Your Clients In a Challenging Market

$800 Million in Deals Closed: Overcoming a Challenging Market: Being Proactive, Not Reactive

Open Doors By Going Green

And More!

If you do business with Hispanic homebuyers,
this is THE MUST ATTEND Industry Event of the Year!

Hispanic Homebuyers Are the Next Baby Boomer Market!‏

Sun, 07 Sep 2008 12:56:00 -0500

The Hispanic Homebuyer Market is Still Hot!

Hispanics comprise half of the foreign-born population and are expected to drive housing trends over the next eight to 10 years.

Find out everything you need to know to do business with them at the 2008 NAHREP Marketing & Convention Expo

Register Today

Hosted By
The National Association of Hispanic Real Estate Professionals

2008 Hispanic Marketing Convention & Expo
Arizona Biltmore Resort & Spa
Phoenix, Arizona
Sept. 27 - Oct. 1, 2008

Take a Look at The Amazing Line Up of Workshops

Learn how the new housing bill will affect your business!

Gain new skills that will help you generate new business

Learn new web 2.0 skills that will help you connect with buyers in your market

Find out the latest improvements to FHA and how your buyers can qualify

Connect with the top producing Latino practitioners in the nation!

What Every Residential Agent Needs to Know About Commercial Real Estate

Prevention Strategies: How to Leverage the Foreclosure Market

FHA Reform & How It Will Increase Your Business

Obtaining Financing For Your Clients In a Challenging Market

$800 Million in Deals Closed: Overcoming a Challenging Market: Being Proactive, Not Reactive

Open Doors By Going Green

And More!

If you do business with Hispanic homebuyers,
this is THE MUST ATTEND Industry Event of the Year!

Hispanic Homebuyers Are the Next Baby Boomer Market!‏

Sun, 07 Sep 2008 12:53:12 -0500

The Hispanic Homebuyer Market is Still Hot!

Hispanics comprise half of the foreign-born population and are expected to drive housing trends over the next eight to 10 years.

Find out everything you need to know to do business with them at the 2008 NAHREP Marketing & Convention Expo

Register Today

Hosted By
The National Association of Hispanic Real Estate Professionals

2008 Hispanic Marketing Convention & Expo
Arizona Biltmore Resort & Spa
Phoenix, Arizona
Sept. 27 - Oct. 1, 2008

Take a Look at The Amazing Line Up of Workshops

Learn how the new housing bill will affect your business!

Gain new skills that will help you generate new business

Learn new web 2.0 skills that will help you connect with buyers in your market

Find out the latest improvements to FHA and how your buyers can qualify

Connect with the top producing Latino practitioners in the nation!

What Every Residential Agent Needs to Know About Commercial Real Estate

Prevention Strategies: How to Leverage the Foreclosure Market

FHA Reform & How It Will Increase Your Business

Obtaining Financing For Your Clients In a Challenging Market

$800 Million in Deals Closed: Overcoming a Challenging Market: Being Proactive, Not Reactive

Open Doors By Going Green

And More!

If you do business with Hispanic homebuyers,
this is THE MUST ATTEND Industry Event of the Year!

Hispanic Homebuyers Are the Next Baby Boomer Market!‏

Sun, 07 Sep 2008 12:50:54 -0500

The Hispanic Homebuyer Market is Still Hot!

Hispanics comprise half of the foreign-born population and are expected to drive housing trends over the next eight to 10 years.

Find out everything you need to know to do business with them at the 2008 NAHREP Marketing & Convention Expo

Register Today

Hosted By
The National Association of Hispanic Real Estate Professionals

2008 Hispanic Marketing Convention & Expo
Arizona Biltmore Resort & Spa
Phoenix, Arizona
Sept. 27 - Oct. 1, 2008

Take a Look at The Amazing Line Up of Workshops

Learn how the new housing bill will affect your business!

Gain new skills that will help you generate new business

Learn new web 2.0 skills that will help you connect with buyers in your market

Find out the latest improvements to FHA and how your buyers can qualify

Connect with the top producing Latino practitioners in the nation!

What Every Residential Agent Needs to Know About Commercial Real Estate

Prevention Strategies: How to Leverage the Foreclosure Market

FHA Reform & How It Will Increase Your Business

Obtaining Financing For Your Clients In a Challenging Market

$800 Million in Deals Closed: Overcoming a Challenging Market: Being Proactive, Not Reactive

Open Doors By Going Green

And More!

If you do business with Hispanic homebuyers,
this is THE MUST ATTEND Industry Event of the Year!

Hispanic Homebuyers Are the Next Baby Boomer Market!‏

Sun, 07 Sep 2008 12:46:27 -0500

The Hispanic Homebuyer Market is Still Hot!

The nation's fastest growing minority segment is leading the charge in a changing market. Gain an understanding of Hispanic homebuyers and how they will drive the first-time homebuyer and move-up markets of the housing economy at the 2008 Hispanic Marketing Convention & Expo
Hispanics comprise half of the foreign-born population and are expected to drive housing trends over the next eight to 10 years.

Find out everything you need to know to do business with them at the 2008 NAHREP Marketing & Convention Expo

Register Today

Hosted By
The National Association of Hispanic Real Estate Professionals

2008 Hispanic Marketing Convention & Expo
Arizona Biltmore Resort & Spa
Phoenix, Arizona
Sept. 27 - Oct. 1, 2008

Take a Look at The Amazing Line Up of Workshops

Learn how the new housing bill will affect your business!

Gain new skills that will help you generate new business

Learn new web 2.0 skills that will help you connect with buyers in your market

Find out the latest improvements to FHA and how your buyers can qualify

Connect with the top producing Latino practitioners in the nation!

What Every Residential Agent Needs to Know About Commercial Real Estate

Prevention Strategies: How to Leverage the Foreclosure Market

FHA Reform & How It Will Increase Your Business

Obtaining Financing For Your Clients In a Challenging Market

$800 Million in Deals Closed: Overcoming a Challenging Market: Being Proactive, Not Reactive

Open Doors By Going Green

And More!

If you do business with Hispanic homebuyers,
this is THE MUST ATTEND Industry Event of the Year!

Hispanic Media Not Happy With McCain

Fri, 05 Sep 2008 12:23:05 -0500

Nominee's Stance On Immigration Has Become More Elusive, Hispanic Broadcasters Say

Far from simply translating the Republican National Convention's proceedings for their audiences, members of the Spanish-language media are focusing on the issues of greatest importance to Hispanic voters. But that's no easy task when their viewers' and listeners' top concern, immigration reform, is the one issue that presumptive GOP candidate John McCain wants most to avoid.

Although the economy and the war in Iraq are also high priorities for Hispanics, at the top of their agenda is immigration and the Bush administration's huge increase in immigration raids, which often divide families that have some members who are in the country legally and others who are not, said Samuel Orozco, news and information director for the national Latino public radio network Radio Bilingue. "Those phone calls [from listeners about immigration] are the most dramatic. It's a humanitarian crisis," said Orozco, whose radio network broadcasts on six stations in central California and has affiliates in 55 markets nationwide.

"But McCain doesn't want to talk about it," a frustrated Orozco said, adding that the Hispanic community has a real sense of urgency about the issue that the McCain campaign does not appear to share. Latinos are particularly troubled by "the atmosphere that has surrounded the debate," Orozco said. "They see it as an attack on them."

Pedro Sevcec, anchor of Noticiero Telemundo, the news program that the Spanish-language TV network broadcasts every weekday night, said, "There's a lot of erosion" in McCain's support from the Latino community because of the tougher line he has taken on immigration since the primaries. Instead of backing a comprehensive reform package, McCain has adopted party conservatives' enforcement-first position that no other immigration reforms can be pursued until the borders are secured and the government cracks down on illegal immigrants already in the country.

Little wonder that McCain is doing so poorly with a slice of the electorate that once embraced him for taking the political risk to join with Democratic Sen. Edward Kennedy of Massachusetts to champion a proposal that included a path to citizenship for illegal immigrants. "That gained McCain a great deal of goodwill" with Hispanics, Orozco said. "They saw him as a good friend."

He added, "What I hear now [from listeners] is questions about his current position. Many people see it as a betrayal, and many question his motives for this change of heart." According to a national survey of registered Hispanic voters earlier this summer by the Pew Hispanic Center, 66 percent of respondents supported Democratic candidate Barack Obama for president compared with 23 percent who favored McCain.

McCain's campaign is not doing enough on the local level to connect with Hispanics in their language and on their terms, Orozco said. "If they want to be successful in communicating their message to Latino voters, they need to make a significant effort, an additional effort, to reach out to these voters in a culturally competent way."

Sevcec, whose program reaches half a million viewers in the United States, was more pessimistic. Asked whether the Republican standard-bearer can do anything to win back Latino voters' allegiance, Sevcec responded, "No."

Source: Nationaljournal.com by Lisa Caruso

Hispanic Media Not Happy With McCain

Fri, 05 Sep 2008 12:21:39 -0500

Nominee's Stance On Immigration Has Become More Elusive, Hispanic Broadcasters Say

Source: Nationaljournal.com by Lisa Caruso

Engage:Hispanics: Understanding Differences In Hispanic Culture: Tips For Effective Campaigns‏

Thu, 04 Sep 2008 16:24:19 -0500

According to the U.S. Census Bureau, Hispanic purchasing power in the U.S. is expected to reach more than $1 trillion by 2011 - more than six times as much as it was in 1990 - making the Hispanic consumer market as big or bigger than the gross domestic product of Mexico or Canada. Brands are taking notice; emarketer.com recently reported that advertisers spent more than $4 billion in the U.S. to market products to Hispanics in 2007.

The power of the audience is undeniable, yet marketers often do not have a proper grasp on the tendencies of this market and the impact they should have on strategy. Just as campaigns must be tailored much differently to reach the 18-to 34-year-old segment of the total U.S. population as opposed to the 35-to 49-year-old group, marketers must similarly customize their efforts to reach the unique segments that lie within the Hispanic market.

One of the most important things to consider when marketing to Hispanics is the wide variety of lifestyle preferences and cultural differences that exist within the demographic. Let's take a very high-level look at the different age groups within the Hispanic market and some of their characteristics as compared to the same age groups across the U.S. According to a recent 2008 Vertis Customer Focus: Opiniones study:

In general, younger Hispanics (age 18-34) are a more relaxed group, travel frequently, are generally single or living with a significant other, are part of a family with three or fewer generations in the U.S., usually rent a home or apartment, and mainly come from Mexico

The middle-aged group (35-49) is more interested in family activities, conducts more frequent shopping trips, is typically married, owns a home, belongs to a family with more than three generations in the U.S, and hails primarily from Puerto Rico or Spain

Older Hispanics (age 50 and over) are most likely to watch TV and rent movies, participate in exercise and sports activities more often than their non-Hispanic counterparts, are parts of families with more than four generations in the U.S., and name Spain, Cuba and/or El Salvador as their primary country of origin

As you can see, the differences that present themselves due only to age present numerous opportunities (and challenges) for marketers attempting to "reach the Hispanic audience." Now let's take a deeper dive into some other characteristics of the group; according to the Opiniones study:

Hispanics rent home entertainment and participate in family activities more often than non-Hispanics. 41% responded they frequently rent movies or music compared to 33% of non-Hispanics; 32% said they enjoy family or social activities commonly, compared with only 24% of the U.S. population

The Hispanic audience is much more likely to be building a family. Twenty-seven percent indicated they are (or will soon be) having children, compared with 18% of non-Hispanics; this surge is most evident in the 35-49 age group, where the gap extends to 46% and 29%, respectively

Only 61% of total Hispanics claim Mexico as their country of origin; of the remaining 39% of respondents, the countries most cited were Puerto Rico (11%), Spain (10%) and Cuba (4%)

Also, 60% of total Hispanics speak Spanish as their primary language; 36% speak English as their first language and 4% speak English and Spanish equally; the younger Hispanic generation is more likely to speak English, with 46% selecting it as their first language

In examining this data, it is clear the unique categories of the Hispanic audience value different things, enjoy specific activities, and offer brands unique opportunities. One of the biggest mistakes marketers make when planning and implementing campaigns is NOT understanding these differences, and approaching Hispanic marketing with a "one-size-fits-all" approach. Some simple rules when tailoring efforts to reach the many strata of this audience include:

Reaching Young Hispanics
Make a connection - As with the majority of people this age, social connections are important to young Hispanics. Media usage statistics indicate this group always stays "connected," which means that marketers should leverage the Internet and email in campaigns.

Reaching Middle-Aged Hispanics
Here, marketers should "put it in writing." Hispanics age 35-49 are strong readers of advertising, including billboards, direct mail, ROP, catalogs and inserts. Further, considering this group's high rate of homeownership, large family size and proclivity towards the English language, home-delivered advertising is sure to generate attention.

Reaching Older Hispanics
Energize and entertain - with active minds and bodies, this is not your average 50-and-over target. Demographically, this audience is made up of many adults in their 50s and fewer people age 60 and over; therefore, marketers would be wise to appeal to the vitality of this group when developing campaigns. The media that best captures this group's attention includes TV, advertising inserts, magazines and ROP.

Marketers are increasingly faced with a diverse demographic landscape, yet few understand the power of the Hispanic market and the differences that exist within each segment of the group. Developing a deeper understanding of how each subset of this audience is unique and leveraging specific techniques to reach them will give marketers a better chance at success when targeting these consumers.

Source: Media Post: By Scott Marden

Engage:Hispanics: Understanding Differences In Hispanic Culture: Tips For Effective Campaigns‏

Thu, 04 Sep 2008 16:20:40 -0500

In general, younger Hispanics (age 18-34) are a more relaxed group, travel frequently, are generally single or living with a significant other, are part of a family with three or fewer generations in the U.S., usually rent a home or apartment, and mainly come from Mexico

The middle-aged group (35-49) is more interested in family activities, conducts more frequent shopping trips, is typically married, owns a home, belongs to a family with more than three generations in the U.S, and hails primarily from Puerto Rico or Spain

Older Hispanics (age 50 and over) are most likely to watch TV and rent movies, participate in exercise and sports activities more often than their non-Hispanic counterparts, are parts of families with more than four generations in the U.S., and name Spain, Cuba and/or El Salvador as their primary country of origin

Hispanics rent home entertainment and participate in family activities more often than non-Hispanics. 41% responded they frequently rent movies or music compared to 33% of non-Hispanics; 32% said they enjoy family or social activities commonly, compared with only 24% of the U.S. population

The Hispanic audience is much more likely to be building a family. Twenty-seven percent indicated they are (or will soon be) having children, compared with 18% of non-Hispanics; this surge is most evident in the 35-49 age group, where the gap extends to 46% and 29%, respectively

Only 61% of total Hispanics claim Mexico as their country of origin; of the remaining 39% of respondents, the countries most cited were Puerto Rico (11%), Spain (10%) and Cuba (4%)

Also, 60% of total Hispanics speak Spanish as their primary language; 36% speak English as their first language and 4% speak English and Spanish equally; the younger Hispanic generation is more likely to speak English, with 46% selecting it as their first language

Source: Media Post: By Scott Marden

Las Manitas closes

Thu, 04 Sep 2008 08:49:23 -0500

The tables are gone. The lights are off. And no one can seem to find the Perez sisters.

Las Manitas Avenue Cafe, the much-loved Congress Avenue taqueria, was shuttered on Wednesday with just a "closed" sign in the front window leaving would-be patrons wondering.

There had been no announcement of an imminent closure, and on Wednesday Lidia and Cynthia Perez, the sisters who own the 25-year-old restaurant, could not be reached for comment.

The restaurant was slated to move down the block this year to the space at 227 Congress inhabited by La Pena. The move was necessary to make room for a 1,000-room Marriott hotel that should begin construction next year.

The small restaurant has made headlines over the last two years due to a battle pitting the Perez sisters against White Lodging Services Corp., the group building the hotel, and Marriott itself escalated into a David and Goliath drama.

When it became clear that the site's owner, Tim Finley, would indeed sell the property to the hotel developer, the city stepped in to offer Las Manitas a loan to relocate down the street to another building the sisters own. The Perez's eventually rejected that offer but later accepted another one from Finley for a low-interest loan.

Though it's unknown if Las Manitas will reopen at another location, it seems certain that the restaurant's life at 211 Congress is over. In the window Wednesday afternoon hung a sign that read: "Here was fought the battle for Austin's soul. Austin lost."

Source: Austin Business Journal

US Hispanic Media Usage

Wed, 03 Sep 2008 11:50:11 -0500

According to Advertising Age, to reach Hispanic consumers, last year advertisers spent 64% of their media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%.

The US Hispanic Media Usage report dissects the question of why advertising dollars have been so slow to follow Hispanic eyeballs online.

Hispanic consumers under the age of 35 are spending more time online than watching TV-and are often doing both at the same time.

In general, Hispanics are heavy users of all digital media, embracing innovations more rapidly than non-Hispanic whites.

Yet Hispanic-targeted ad dollars remain locked in TV budgets.

Source: emarketer

Social Networks Are Not Yet Universal

Wed, 03 Sep 2008 11:35:55 -0500

Not everyone is pokable.

More than one-half of adults surveyed in 17 countries do not know what social networking is, according to Synovat. The company said it asked over 13,000 consumers in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US if they were familiar with social networking.

Although such aggregate findings are useful in a directional sense (many consumers worldwide have yet to hear about social networking), Synovate noted differences in individual countries and among demographic segments. For instance, awareness was higher among younger users.

As for membership, 26% of respondents belonged to social networking sites. Membership was highest in the Netherlands, at 49%; UAE, at 46%; Canada, at 44%; and the US, at 40%.

Synovate also asked adult consumers if they were losing interest in online social networking. Overall, 36% of social network users said yes, led by those in Japan (55%), Slovakia (48%), Canada (47%), Poland and the US (45% each). Social networkers in Indonesia and France were the least likely to be losing interest, at only 18% and 21%, respectively.

An April 2008 Universal McCann study also found social networking to be a minority activity. As in the other survey, the Dutch had the highest percentage of social networkers. Based on the survey, more than one-third (36.4%) of the total population of the Netherlands said they used social networks at least every other day, compared with 23.4% of the total US population.

eMarketer predicts that 44.3% of Internet users in the US will belong to social networks by the end of 2008.

Social Networks Are Not Yet Universal

Wed, 03 Sep 2008 11:33:25 -0500

Not everyone is pokable.

As for membership, 26% of respondents belonged to social networking sites. Membership was highest in the Netherlands, at 49%; UAE, at 46%; Canada, at 44%; and the US, at 40%.

eMarketer predicts that 44.3% of Internet users in the US will belong to social networks by the end of 2008.

Social Networks Are Not Yet Universal

Wed, 03 Sep 2008 11:31:36 -0500

Not everyone is pokable.

As for membership, 26% of respondents belonged to social networking sites. Membership was highest in the Netherlands, at 49%; UAE, at 46%; Canada, at 44%; and the US, at 40%.

eMarketer predicts that 44.3% of Internet users in the US will belong to social networks by the end of 2008.

Social Networks Are Not Yet Universal

Wed, 03 Sep 2008 11:29:53 -0500

Not everyone is pokable.

As for membership, 26% of respondents belonged to social networking sites. Membership was highest in the Netherlands, at 49%; UAE, at 46%; Canada, at 44%; and the US, at 40%.

eMarketer predicts that 44.3% of Internet users in the US will belong to social networks by the end of 2008.

U.S. Hispanics are active online social networkers

Wed, 03 Sep 2008 08:17:46 -0500

U.S.-based Hispanic consumers are significantly more likely to participate in online social media than their non-Hispanic counterparts, making a social media strategy a must for any marketer wanting to reach this group online, according to a new report from Forrester Research Inc.

"Hispanic Social Technographics Revealed," classifies 69% of 3,000 online Hispanics surveyed as Spectators, meaning that they watch, read or listen to what others have created online. That compares to 42% of non-Hispanics. "This is also the largest segment for non-Hispanic online adults, showing that this is where many consumers start their climb to more engaging levels of activity," according to Forrester's report.

At the highest level of online activity, 40% of Hispanics were characterized by Forrester as Creators, meaning that they take part in such online activities as blogging, publishing web pages and uploading audio and video. By comparison, only 12% of non-Hispanics online consumers participate in these activities.

Overall, Hispanic consumers taking part in some sort of online social activity make up 77% of online Hispanic adults. Forrester characterized this group as influential, reporting that on average 60% tell friends and family about products that interest them. In addition, more than 70% of all Hispanics surveyed said they stay with brands they like, suggesting that marketers who successfully build relationships with them now will have advocates for the long term.

Forrester notes that three aspects of Hispanic culture dispose Hispanics toward online social networking. For one, Hispanics are traditionally early adopters of entertainment technologies, which corresponds online to the use of video, audio and related social computing technologies such as blogging. Further, Hispanic culture emphasizes the group over the individual, making Hispanic consumers more likely to look to others to guide product choices, Forrester says.

Finally, according to Forrester, even though many U.S.-born Hispanic consumers prefer to use the Spanish language, many media publishers and marketers in the U.S. don`t offer this option. Social networking provides Hispanics with opportunities to fill that online gap by contributing their own Spanish-language content, Forrester says.

According to report author and Forrester analyst Tamara Barber, "Any company that touches online Hispanic consumers would be remiss not to include them in its social strategy. The focus should be on what technologies are a strategic fit and which social computing channels to use."

Source: Internet Retailer

U.S. Hispanics are active online social networkers

Wed, 03 Sep 2008 08:16:59 -0500

Source: Internet Retailer

U.S. Hispanics are active online social networkers

Wed, 03 Sep 2008 08:16:12 -0500

Source: Internet Retailer

U.S. Hispanics are active online social networkers

Wed, 03 Sep 2008 08:14:59 -0500

Source: Internet Retailer

U.S. Hispanics are active online social networkers

Wed, 03 Sep 2008 08:14:00 -0500

Source: Internet Retailer