We Make YOU Look Good!

Questions for Chris - Client Appreciation

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Sat, 03 Nov 2012 17:44:42 -0700

In this episode Chris talks about the differences between customers and clients. You are the captain of your own ship and you set the course for the success of the journey.

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-13 Spring Break is Here...Relax

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 27 Mar 2012 08:27:30 -0700

Going on Spring Break?

If not, let us bring the ocean and the sound of the waves to you!

Take some time to relax… You deserve it!

http://www.relaxingnature.com/ '

Tuesday's Technology Tip

How does your website traffic stack up against the competition?

http://Compete.com/us

(Which national site has the most traffic?)

How about his one?

On the inside it says "April Fools" :)

Click Here to Learn More

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-12 How's the Farm?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 20 Mar 2012 08:08:37 -0700

How’s your farm?

In the community of Fairway Estates, in Daytona Beach, Fla., residents know the name of Ed Savard well. In this golfing paradise with 649 residences, one out of three of the homes is either listed or sold by Savard.

Tending the Farm- 4 keys to success!

Tuesday's Technology Tip

Need to shorten your domain

http://goo.gl/

Great for texting, tweeting, and posting!

Need a new domain? http://PrescottDomains.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-11 Pinned anything lately?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 13 Mar 2012 11:44:55 -0700

Pinned anything lately?

Pinterest is a Virtual Pinboard.

Pinterest lest you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. To get started, request and invite.

How to use Pinterest for your Business

http://pinterest.com/prescottgroup/

Tuesday's Technology Tip

Need Help Managing Leads?

   Step #1   Click Here
   Step #2   Enter Your Name
   Step #3   Enter Your Lead

   We'll do the rest for you!

(Call us with questions - this is a NEW service for our clients!)

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-10 Are you ready for a change?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Wed, 07 Mar 2012 09:42:12 -0800

Are you ready for a change?

New FB Pages

Brand your Page

Add a unique cover photo and showcase your most important news on your Page timeline.

Highlight what matters

Pin a new post to the top of your Page each week so people notice what’s important

Manage everything in one place

See and respond to your recent activity and private messages right from the top of your Page.

(Call us if you need help with changes or updates to your page)

Tuesday's Technology Tip

Let client’s schedule themselves!

Click Here to see “Appointment Slots” in action

(You must be logged into your Gmail account in order to see the calendar)

Use Google Calendar’s new “Appointment Slots” and let your clients schedule themselves

(If you want to schedule a free consultation with us give it a try)

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-09 Have you checked your stats?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 28 Feb 2012 06:34:03 -0800

Have you checked your stats?

Hosted Email Marketing is better than regular email for reaching your customers because you track what happens after you click “Send.” Just log in to see who read, clicked, and forwarded your email to their friends.

Check out these easy-to-understand graphs and reports.

Tuesday's Technology Tip

Need a new smart phone ?

Click Here to see CNET’S top picks!

All Carriers-Droids and iPhones

Motorola, Samsung, Apple or HTC???

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-08 Do you have a Mastermind?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Wed, 22 Feb 2012 06:58:25 -0800

Do you have a Mastermind?

Mastermind groups were first described in Napoleon Hill’s 1937 book Think and Grow Rich. A much simpler definition was provided by Wikipedia as:

“A small club of like-minded advanced talents who meet periodically for mutual brainstorming/ accountability sessions.”

Click Here for 10 tips for a successful Mastermind Group

Tuesday's Technology Tip

Nutshell Mail

Get all of your Social Media Updates in ONE daily email!

One simple email covers everything !

Give NutshellMail a try- it’s Free, Easy & Secure!

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-07 Are you ready for Fanbruary?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 14 Feb 2012 15:45:48 -0800

Fanbruary is a time for you to turn fans into customers with Social Campaigns. Our tools and coaching help you to create a Facebook Landing page and build marketing campaigns that engage not only your existing audience, but new Facebook fans, too.

See what Social Campaigns can do for you!

Tuesday's Technology Tip

Listing syndication is bigger than ever now..

Have you taken a look at ListHub lately?

Let us show you how to get it set up for success!

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-06 Content is King and Queen

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 07 Feb 2012 15:32:22 -0800

Why are visitors on your website?

Are Your Visitors Getting Any Closer To Doing Business With You Because Of Their Experience On Your Website?

Visit the Real Estate Tomato’s Blog

Tuesday's Technology Tip

Need a simple solution to share your desktop?

Here you go: http://join.me (Thanks @nobuhata)

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-05 Do you have Brand Equity?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 31 Jan 2012 09:41:14 -0800

Do you have Brand Equity?

Is your brand easily recognized?

Is your brand easily recalled by a consumer if asked?

Is your brand trusted and recommended?

Click Here for Brand Equity and Why you need it!

Tuesday's Technology Tip

What can all your devices have in common? Gmail!
Use it for Contact Management, Calendars, and Email
Gmail and Google Apps - One Simple Solution!
Log in and check it out: http://mail.google.com/

Valentine's Days fast approaching Pamela ...
Show YOUR Valentine that you love them a "latte" !
Send a fabulous card with a $5 Starbucks giftcard!

Click Here to learn more about how easy this can be!

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-04 What is your USP?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 24 Jan 2012 11:29:01 -0800

What is your USP?

Did you know that the person who made this called it a Harley?

Would you?

You might know how to ride a motorcycle, you might know how to identify what makes it is better than another, you might know which one is the fastest, has the most power, or can go from 0-60 the fastest, But can you make one??

In Reality in Advertising (Reeves 1961, pp. 46–48) Reeves laments that the U.S.P. is widely misunderstood and gives a precise definition in three parts:

1) Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: "Buy this product, and you will get this specific benefit."

2) The proposition must be one that the competition either cannot, or does not, offer. It must be unique—either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising.

3) The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product. (See more at Wikipedia)

Click here to read more on how to develop your USP today!

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-03 Who's in your face?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Fri, 20 Jan 2012 11:11:06 -0800

Who’s in your face?

The reason we’re asking you is because you might have forgotten how important real conversations, in real time, in real rooms, could be. Today we need to be reminded again that there is nothing like a face-to-face meeting.

Why Face to Face Meetings Still Matter!

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Inspiration For Everyone

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Thu, 12 Jan 2012 12:31:51 -0800

Chloe is the grandaugther of our friend and client Jack McCarty

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-02 Do you know the lingo?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Thu, 12 Jan 2012 12:21:45 -0800

Do you know the lingo?

If you think that Facebook isn’t important for your business, then you don’t need to read this 45 page downloadable report on how to Facebook Marketing.

Or, maybe you should…

Must Read 10 Day Plan !

FlightPlan is built upon the premise that people can transform their business and themselves, driven by desire, focus, goal clarity, willingness to change and consistent persistence.

Mike Hoffman, the founder of FlightPlan, helps the Prescott Group and many of our clients stay the course…

Click Here to Learn More about FlightPlan

Upcoming Training Events with Chris & Tricia

Jan. 20th-Constant Contact-Engagement Marketing

8:30 AM-SPAAR- Eagan 4490 Erin Drive

Free-Click for registration and information

Jan. 26^th- Send Out Cards Overview and Basic Training

7:00 PM- Bloomington Hilton at 494 & France

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-01 Quadrant 2 Time Management

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Thu, 05 Jan 2012 21:16:18 -0800

Starting off a new quarter requires us to take a look at how we spend our time each day.

Where should you spend your time?

In what he refers to as Quadrant II Time Management, author Stephen Covey identifies tasks and activities that take up a great deal of our time, but which can or should be eliminated to improve effectiveness.

He explains that most time-management tools focus on “prioritizing and accomplishing the urgent activities of Quadrants I and Ill. Focusing on daily planning, these tools help people become more efficient... but not more effective.”

Focusing on the important but not urgent activities of Quadrant II makes the vital difference in personal and organizational effectiveness.

Quadrant I activities are driven by crises. For example, firefighters often live within Quadrant I, but they improve their odds by spending time on prevention and education aimed at preventing a crisis. Staying in Quadrant I mode for long leads to stress and burnout, based solely on crisis management and puffing out fires.

Individuals should ideally spend 65 to 60 per cent of their time in Quadrant II, and 15 per cent in Quadrant Ill. A Quadrant II approach ultimately leads to the greatest success. The results include vision, perspective, balance, discipline, empowered people and few crises.
Source: http://www.864coach.com/wp-content/uploads/2009/06/Quadrant-II.pdf

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 52 - Review and Reflect

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Wed, 28 Dec 2011 18:37:39 -0800

2011 has been a great year!
We guarantee that you can find reasons why 2011 was one of the best years ever!
Let's Review and Reflect...

If you are still alive today and have your health - fantastic!
If you are not in prison - sweet!
If you have food in your belly - tremendous!
If you have clothes on your back - gnarly!
If you have a handful of true friends - totally cool!
If you have a roof over your head - the best!
If you have dependable transportation - rock on!

Now, let's Review and Reflect on your business?

1) What is the Product that you sell?
2) Who is your Target Market?
3) Do you enjoy what you do?
4) Last Quarter - Commissions Earned?
5) Last Quarter - Units Sold?
6) Last Quarter - Average Commission?

13 Weeks of Accountablity for only $100

Ben Franklin says “Drive Thy Business, or It Will Drive Thee!”

http://prescottgroup.us/eagle-coaching/

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 51 - Who will tell your tale?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 20 Dec 2011 20:13:34 -0800

In Homer's epic poem we learn that an Odyssey is a long, wandering, and eventful journey. 2011 has been an Odyssey for many of you, and 2012 will be another Odyssey for you

The Question is...

Which Homer will tell your tale?

12 Things Happy People Do Differently
by Jacob Sokol

http://www.marcandangel.com/2011/08/30/12-things-happy-people-do-differently/

1) Express Gratitude
2) Cultivate Optimism
3) Avoid Over-thinking and Social Comparisons
4) Practice Acts of Kindness
5) Nurture Social Relationships
6) Develop strategies for Coping
7) Learn to Forgive
8) Increase "Flow" Experiences
9) Savor Life's Joys
10) Commit to your Goals
11) Practice Spirituality
12) Take care of your body

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 50 - Enlightened Perspective

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Wed, 14 Dec 2011 10:42:37 -0800

Prepare to be enlightened!

Enlightened Perspective 12/13/2011

Written by Andy Rooney , a man who has the gift of saying so much with so few words. Andy Rooney died Friday night 4 November, according to CBS, only a month after delivering his 1,097th and final televised commentary.

Rooney had gone to the hospital for an undisclosed surgery, but major complications developed and he never recovered. He was 92 years old.

I've learned.... That the best classroom in the world is at the feet of an elderly person.

I've learned.... That when you're in love, it shows.

I've learned.... That just one person saying to me, 'You've made my day!' makes my day.

I've learned.... That having a child fall asleep in your arms is one of the most peaceful feelings in the world.

I've learned ....That being kind is more important than being right.

I've learned.... That you should never say no to a gift from a child.

I've learned.... That I can always pray for someone when I don't have the strength to help him in some other way.

I've learned.... That no matter how serious your life requires you to be, everyone needs a friend to act goofy with.

I've learned.... That sometimes all a person needs is a hand to hold and a heart to understand.

I've learned.... That simple walks with my father around the block on summer nights when I was a child did wonders for me as an adult.

I've learned.... That life is like a roll of toilet paper. The closer it gets to the end, the faster it goes.

I've learned... . That we should be glad God doesn't give us everything we ask for.

I've learned.... That money doesn't buy class.

I've learned.... That it's those small daily happenings that make life so spectacular.

I' ve learned... That under everyone's hard shell is someone who wants to be appreciated and loved.

I've learned.... That to ignore the facts does not change the facts.

I've learned.... That when you plan to get even with someone, you are only letting that person continue to hurt you.

I've learned.... That love, not time, heals all wounds.

I've learned.... That the easiest way for me to grow as a person is to surround myself with people smarter than I am.

I've learned.... That everyone you meet deserves to be greeted with a smile.

I've learned.. That no one is perfect until you fall in love with them.

I've learned... That life is tough, but I'm tougher.

I've learned.... That opportunities are never lost; someone will take
the ones you miss.

I've learned.... That when you harbor bitterness, happiness will dock elsewhere.

I've learned.... That I wish I could have told my Mom and Dad that I love them one more time before they passed away.

I've learned.... That one should keep his words both soft and tender, because tomorrow he may have to eat them.

I've learned.... That a smile is an inexpensive way to improve your looks.

I've learned.... That when your newly born grandchild holds your little finger in his little fist, that you're hooked for life.

I've learned .... That everyone wants to live on top of the mountain, but all the happiness and growth occurs while you're climbing it.

I've learned.... That the less time I have to work with, the more things I get done.

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 49 - You oughta be in pictures

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Wed, 07 Dec 2011 13:52:22 -0800

Tricia and I went to a marketing seminar today and listened to a speaker talk about using video to market real estate listings.

He showed us a couple of examples. One of the example videos was really bad and the other was really professional on a really expensive house.

Neither of these approaches really work that well for the "middle third" of the agent population, so how does the average agent get started with video marketing?

There are 3 simple steps to start making video work for your real estate marketing:

1) Create your own video channel on You Tube
This can be done relatively easily. All you need is a gmail account, a couple hours of creative time, and a little bit of patience. Once the channel is set up, then you can upload the videos.
Here is a "How To" link on the YouTube Help channel http://www.youtube.com/youtubehelp

2) Get a simple hand held Video Camera
You might already have a good camera on your iphone or your droid that would work, but if you don't have a smart phone with video there are many simple camcorder options starting at $30. Start inexpensively and experiment. http://www.staples.com/Camcorders/

3) Shoot a 2-3 minute guided tour of a listing
The easiest way to get started is just to start with a guided tour of one of your listings. You know the business. You know the property. You know the terminology, Just walk through your listing and remember that the viewer has never seen the house before so you need to describe it to them in words, pictures, and emotion in less than 3 minutes. (this may require a couple takes)

If all else fails, give us a call. we can help you set up your channel and put you in touch with a videographer who can do one for you for about $300.

We always appreciate you thoughts and feed back, so please let us know what you think!

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 48 - Remember me?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Wed, 30 Nov 2011 19:00:43 -0800

How’s your referral business?

Here’s the situation:

Most business owners and sales professionals, just like yourself, know that you will absolutely lose business if you are not in contact with your customers on a regular basis.

It’s a documented fact.

The average organization loses 15 – 35% of its customers each year, primarily due to not being attentive. Just ask yourself, “Do most of my efforts go into trying to get new customers – while my existing customers drift off to the competition?”

We all have good intentions for personal communication with our clients and customers, but we’re busy! We just can’t seem to find the time.

What’s the cost?

It costs you unnecessary effort to gain new customers just to replace the ones who are leaving you at an alarming rate. It costs you time and money on new campaigns to draw in new customers over and over again. It not only costs you a lost stream of profits coming in from otherwise long-term loyal clients, but it also costs you personally in not having the joy and satisfaction of knowing that you have developed a faithful following who are enthusiastically sending you Referrals on a regular basis.

And, it can cost you the absolute pain of struggling with cold-calling or using expensive traditional marketing strategies, all the while knowing that your business would grow so much faster through Referrals

What’s the solution?

One important key to receiving lots of business Referrals is to have a ‘keep-in-touch system’ that will turn your existing customers and associates into “Raving Fans.”

Lots of businesses are currently retaining customers only because the customer’s expectations are so low, and quite frankly, because no one else is doing any better. But just having satisfied customers isn’t good enough anymore.

Today, if you really want to create a booming business, you must create “Raving Fans.” Turning a customer into a “Raving Fan” means that they feel valued and appreciated. Not only do they love doing business with you – they also go out of their way to send you their friends and associates as Referrals.

What if you had a system that would help you turn prospects into customers, and have your current clients referring people to you?

What if it built your relationships and touched their hearts in a way no other system could?

What if it guaranteed you would ‘Stand Out from the Crowd’ in the most positive way?

What if it actually turned your Customers into referral Evangelists?

CLICK HERE TO CREATE YOUR NEXT RAVING FAN!

We would be happy to meet with you for a FREE, no obligation, marketing consultation!

The Prescott Group “We Make You Look Good!”
Tricia Allenson 952-212-7598 Tricia@PrescottGroup.us
Chris Prescott 612-998-5674 Chris@PrescottGroup.us

Visit us Online: http://PrescottGroup.us

Like us on Facebook: http://Facebook.com/PrescottGroup
Follow us on Twitter: http://Twitter.com/PrescottGroup

Start your Appreciation Marketing Program: http://SendOutCards.com/PrescottGroup
Start you FREE 60 day Constant Contact Trial: http://tinyurl.com/ConstantContactPromo

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 46 - Have you scheduled an A-R-E-I-O?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 22 Nov 2011 19:27:29 -0800

Watch our new video to learn more about scheduling an A-R-E-I-O with your top clients!

Scheduling and A-R-E-I-O means setting up an Annual Real Estate Investment Overview with your past clients. It’s a great opportunity to listen to your clients joys and concerns and make a plan for future changes to their real estate portfolio.

You don’t want to run into your client in the supermarket and then have them ask you “Why haven’t you called???”

You should start by picking your top 48 clients and schedule one A-R-E-I-O every week!

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 45 - Drop and give me 20

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Wed, 16 Nov 2011 10:28:43 -0800

Drop and give me 20! (The top 20% of your clients that is..)

“So, how do I know who are my top 20%?”

Ask two questions:

1. “Who are my most profitable clients according to my financial sheets?”

Measure each customer’s ROI by the profits they’ve generated for you this week/month/quarter/lifetime.

2. “Who are my profitably-hidden clients?”

Don’t confine yourself strictly to financial docs. Several members of your actual top 20% won’t be so profitable on your financial docs; however, they bring with them lucrative associations that make you more profitable. For instance, those associations can include key people connections, a juicy source of referrals, priceless feedback/tips/advice on your business, industry expertise, etc.

Why Catering to Everybody Sucks

What is your booty essentially doing when you’re catering to everybody? You’re working ridiculously harder to generate a much smaller pot of Benjamins. That is, you’re expending more time, resources, headaches to serve a group of customers that give you minimal results — relative to your super-extraordinary customers.

Consider Cheap-Ass Chappy.

You’re providing marketing services to his “super-awesome” business.
Chappy needs five of your company’s top “personal” marketing consultants because he thinks his business is “The Bomb!”
Really, Chappy’s business is a pathetic piece of scam trash that barely generates any profit to feed his self-absorbed narcissistic personality. So, he rarely pays on time — if ever.
He needs you to hand-hold him all-day, everyday — wasting your (1) resources, and (2) precious time.
He needs you to explain things to him five times because he “forgot.”
He tries to squeeze out every frickin’ penny from you — so that takes him even longer to pay you.
Profits you generate: $2,000

Now, Consider Kick-Ass Client Tomas.

You’re providing marketing services to Tomas’s company.
Tomas runs a $10 million financial service company filled with super-happy clients. They love his service.
Tomas doesn’t micro-manage you. He lets you do what you do best, and gives awesome input.
He pays you on time, orders more services from you, provides you with fresh leads, and even gives you financial advice.
Profits you generate: $8,000

Relative to Cheap-Ass Chappy, Tomas took less of your time, caused you less headaches, kept your morale super-upbeat, conserved your people resources, and drove you to kick major booty everyday. Most importantly, Tomas gave you a much bigger bang for your resources. What’s the key for your badass, then? (1) Drive away customers like Chappy (more on this later), and (2) start finding more customers like Tomas.

Click here for the full article: http://www.trizle.com/tips/443-why-most-of-your-customers-suck

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 45 - We'd like to teach the world to post...

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Wed, 09 Nov 2011 19:25:44 -0800

Got Fans?

A recent study revealed that Coca-Cola Corporation was the brand with the largest presence on Facebook in August 2011. With over 34 million fans, Coke continues to grow its fan base at nearly 3% monthly. Yes, Coke is one of the largest international brands, but there are lessons to be learned from this soft drink giant that can be replicated by any marketer.

Below are 4 way to maximize your company’s Facebook presence like the pros.

1. Increase Your Reach
The reach of your Facebook page includes the number of fans and growth of your followers. A quick and easy starting point to grow your fan base is to leverage your existing customers!

Consider adding a page on your website that highlights your presence in social media as well as adding social media follow buttons to various web pages so site visitors can easily find and ‘like’ you on Facebook. Also, remember to add social media sharing buttons, such as “Share on Facebook” or the Facebook ‘Like’ button to all of your online content such as blog articles, your email signature and of course your eNewsletter! This will help you capture both your existing fans and customers as well as expand your reach to their networks.

Research shows that 58% of Facebook users expect exclusive content from business pages they ‘like’ on Facebook … so leverage it! Facebook allows you to create custom landing pages on your business page, so try creating a custom page that positions you as a resource and allows fans to utilize your tools and search capabilities.

2. Engage Your Followers
Engagement can be measured by the number of times you post content to Facebook and the number of response comments and ‘likes’ you receive from your fans. For Coca-Cola, its average Facebook post generates 236 comments and 1,749 ‘likes.’ In order to increase engagement, it’s important to regularly create and share interesting content on Facebook. The goal of your posts should be to inform and spark a conversation with and amongst your fans. Try posting content that incorporates different topics, writing styles, tones, and formats to see which type of content generates the most reactions from your audience. Then use the information you gather from Facebook Insights (Facebook’s built-in analytics tool) to replicate success in the future.

3. Optimize the Technical Structure of Your Page
This is critical – and also an opportunity to stand out and create a page atmosphere different from all the others. There are a few tips and tricks to make sure you’ve structured your page properly for Facebook’s search function. Make sure your brand is prominently displayed in a Facebook graphic! Also that your brand’s name is located in the vanity URL, page title, and body copy of your Facebook page. Again, it is also a good idea to structure your page with tools on a custom landing page that positions you as a resource, providing compelling content and information to your fans.

4. Monitor and Manage Your Reputation
Monitoring your Facebook page regularly can be just as critical as creating and contributing to it. It’s important to be aware of and active in any discussions taking place on your page. Your Facebook page is a way to connect and interact with your fans, and you need to uphold your end of the deal. In addition, remember to take time to track your fan growth, page views, and comments via Facebook Insights. Do not ingnore or miss oportunities to engage or respond to your fans. This simple tip can improve your online reputation dramatically and shows that you are authentic and appreciative of your fan base!

Free Facebook Report:
http://www.hubspot.com/marketing-ebook/how-to-use-facebook-to-grow-your-business

We would be happy to meet with you for a FREE, no obligation, marketing consultation!
The Prescott Group “We Make You Look Good!”
Tricia Allenson 952-212-7598 Tricia@PrescottGroup.us
Chris Prescott 612-998-5674 Chris@PrescottGroup.us
Visit us Online: http://PrescottGroup.us
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The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 44 - Let's give them something to talk about

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Thu, 03 Nov 2011 21:10:35 -0700

Have You Heard?

Don't be shy about asking for a good testimonial to be used in your small business marketing. You never know unless you ask and if you've done your job as a company, odds are you know what the answer will be before you even ask.

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It’s important to use testimonials the right way because it’s definitely frowned upon to use a testimonial in a misleading way.

Source: http://www.understandingmarketing.com/2010/03/25/new-rules-of-testimonials-in-small-business-marketing/

Testimonial Tips

Ask for testimonials: Don’t be shy about asking for a good testimonial to be used in your small business marketing. You never know unless you ask and if you’ve done your job as a company, odds are you know what the answer will be before you even ask.

Make sure the testimonials are real: There’s nothing worse than getting called out for having a fake testimonial either on your Web site, blog, printed marketing materials or online marketing information. This is a quick way to drop your credibility in the eyes of your customers.

Like-minded audience: People want to hear good things from other people they can relate to. If your target audience is of a certain demographic, make sure your testimonials are from people in the same demographic.

Constructive criticism: Understand the difference between constructive criticism and negative feedback. Constructive criticism, when done the right way, can rally people around your company and make you look real.

Get a photo: When possible have photos next to the people giving the testimonial.

Offer your own testimonial to a complimentary company: Sometimes the best way to receive is to give. Ask other complimentary small business owners if they’ll swap testimonials with you.

Have sales staff encourage testimonials for small business marketing: Your sales staff most likely has developed a close relationship with your customers. Teach them how to ask for a good testimonial and make sure they do it on a regular basis.

Have testimonials on lots of different pages: If you’re going to place testimonials on a Web site or blog (and we advise you do this), try to spread out testimonials on multiple pages so that the good vibes can be reinforced wherever visitors click.

Focus on success stories: Encourage your customers to use their testimonials as a way to showcase how your product, service, employees or cause helped make their life easier.

Be careful with competitors: This is one area you want to walk a fine line because it can easily backfire on you. Avoid saying bad things about your competitor in your marketing, but if a customer is going to call attention to a positive difference between the two companies you may benefit from it.

Strike when the customer is happiest: This one goes without saying. Don’t ask a customer for a glowing testimonial if you’ve just bungled their order.

Create a process for collecting testimonials: Employees work more efficiently when they work within a system of procedures. If others are in charge of collecting testimonials work out a system with them so that it’s automatically collected upon working with every happy customer.

Get information on the person leaving testimonial: Try to collect information like name, phone, address and email address from everyone offering a nice testimonial. You never know when you’ll want to reach out to them in the future either for a public relations story or email marketing initiative.

Use testimonials as a sales tool: Especially when you’re selling to a specific customer set, merchandise specific testimonials for other prospects that fall into the same category.

Use specific testimonials that speak to certain customers: For example, if someone wrote a nice testimonial about your windows, don’t use them to sell a customer looking for new plumbing.

Use video testimonials where possible in small business marketing: We now live in a YouTubeage. Use those Flip cameras to easily record nice video testimonials of your customers saying nice things. You can then upload the testimonials to a YouTube page, or your Web site and blog.

Offer constructive ideas on a good testimonial: Some people want to leave a nice testimonial but they just don’t know what to say. This is your chance to help them by making some suggestions of a good testimonial. Some tips include having the customer talk about the quality service they received; how easy it was to work with the company; getting product on time and how it saved them money in the long run. No doubt they’d love to work with you again in the future.

Create a testimonials page on your Web site or blog: It’s nice to have testimonials on many pages, but you also want to have one place where you can direct people when you really want them to see the power of great testimonials about your company.

If possible, consider SEO in your testimonials: What keywords do you use to promote your company in search engine rankings? If possible, encourage your customers to use those phrases in their testimonials.

Ask if your testimonials will also speak to the media on your behalf: A great way to achieve good small business public relations is to offer up some happy customers whenever you’re working with a reporter on a story. Keep a list of happy customers willing to speak with the media and always have it ready when reporters come calling. Your ability to respond in a timely manner may land you another story in the near future.

Use social media as a way to get testimonials and create interaction: Spread your testimonials around on Twitter, Facebook and LinkedIn.

Get written permission to use testimonials: Especially for video, always try to get written permission from the customer if you’re planning on using the testimonials in other marketing literature.

Offer up rewards or freebies on glowing testimonials: Customers give you testimonials because you did a good job taking care of them. Reward them and take care of them even more so that they rave about you. It’s not about buying them off, it’s about creating a relationship based on value.

What other tips or rules would you add to this list of testimonials for small business marketing? Please leave a comment here.

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 43-Are you a TEXT Savvy Agent?

The Prescott Group - We Make YOU Look Good! (The Prescott Group) — Tue, 25 Oct 2011 09:56:34 -0700

Are you a TEXT Savvy Agent?

Texting has been around since the birth of the digital mobile phone and is the standard the world over for sending and receiving quick messages with friends and family.

According to mobile text marketing survey, over 740 billion text messages were sent over carrier networks in the US during the first half of 2009. To put that astronomical number into perspective, it boils down to 4.1 billion SMS messages being sent daily!

Who is Texting?

Texting has been around since the birth of the digital mobile phone and is the standard the world over for sending and receiving quick messages with friends and family. The explosion of texting in North America in the past 5 years provides us with a new opportunity to engage with customers on a trusted and familiar technology. Over the past year we have seen explosive growth in number of text messages being sent and received and we see expect to see this grow exponentially as more people become exposed to it.

In the past texting was always seen as a youth medium but we are seeing growth in other markets as children and parents and grandparents start texting each other.

18 – 34 Category:

86% - Access to Wireless Phone

59% - Send & Receive Text

12% - Send & Receive Email

10% - Browse Mobile Web

35 - 54 Category:

81% - Access to Wireless Phone

34% - Send & Receive Text

13% - Send & Receive Email

7% - Browse Mobile Web

55+ Category:

53% - Access to Wireless Phone

17% - Send & Receive Text

4% - Send & Receive Email

3% - Browse Mobile Web

Your Guide to Text Message Acronyms

BTW... Now is the time 2 b savvy b4 clients start txting u!

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

We Make YOU Look Good!

Questions for Chris - Client Appreciation

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-13 Spring Break is Here...Relax

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-12 How's the Farm?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-11 Pinned anything lately?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-10 Are you ready for a change?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-09 Have you checked your stats?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-08 Do you have a Mastermind?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-07 Are you ready for Fanbruary?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-06 Content is King and Queen

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-05 Do you have Brand Equity?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-04 What is your USP?

1) Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: "Buy this product, and you will get this specific benefit."

2) The proposition must be one that the competition either cannot, or does not, offer. It must be unique—either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising.

3) The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product. (See more at Wikipedia)

Click here to read more on how to develop your USP today!

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-03 Who's in your face?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Inspiration For Everyone

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-02 Do you know the lingo?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Q1-01 Quadrant 2 Time Management

Starting off a new quarter requires us to take a look at how we spend our time each day. Where should you spend your time?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 52 - Review and Reflect

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 51 - Who will tell your tale?

The Question is... Which Homer will tell your tale?

12 Things Happy People Do Differently by Jacob Sokol

http://www.marcandangel.com/2011/08/30/12-things-happy-people-do-differently/

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 50 - Enlightened Perspective

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 49 - You oughta be in pictures

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 48 - Remember me?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 46 - Have you scheduled an A-R-E-I-O?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 45 - Drop and give me 20

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 45 - We'd like to teach the world to post...

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 44 - Let's give them something to talk about

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

Week 43-Are you a TEXT Savvy Agent?

The Prescott Group "We Make You Look Good!"Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.usChris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

Starting off a new quarter requires us to take a look at how we spend our time each day.

Where should you spend your time?

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Question is...

Which Homer will tell your tale?

12 Things Happy People Do Differently
by Jacob Sokol

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us

The Prescott Group "We Make You Look Good!"
Tricia Allenson (952) 212-7598 Tricia@PrescottGroup.us
Chris Prescott (612) 998-5674 Chris@PrescottGroup.us