Marketing To Your 'First Class Clients' - 04/29/07 04:04 PM
The cost of a first class postage stamp is due to increase 2 cents on May 14, 2007, increasing from 39 cents to 41 cents. This is the perfect opportunity for you to remind your First Class Clients how important they are to you.
Send your clients a "My 2 Cents" letter letting them know about the rate increase and include a few 2 cent stamps. This rather small investment will bring big returns. You will get brownie points for your creativity,  for your thoughtfulness,  and for saving them time and money. 
Like the idea, but don't have time to implement it. Let a … (7 comments)

Dos and Don’ts of Great Classified Ads - 04/25/07 01:21 PM
My last post was such a hit, I thought I would share the following article with you.  The excerpt that follows is from The Big Book of Real Estate Ads: 1001 Ads That Sell, published by Dearborn Real Estate Education. It was taken from Chapter 1: Understanding Classified Advertising. You can purchase a copy on Dearborn's Web site or by calling 800/554-4384.
Classified real estate ads differ from other forms of advertising in that they are actually sought out by prospective buyers. They are not thrust upon the reader without permission.When the market is less favorable to sellers, responses to mediocre ads … (4 comments)

Words That Sell Houses - 04/14/07 05:06 AM

As a real estate Virtual Assistant, I spend my day creating marketing materials for Realtors. So, you can understand why I was interested in the results of a study conducted by Paul Anglin, a professor at the University of Guelph in Ontario, Canada who teaches real estate and housing trends. The study dissected wording of more than 20,000 Canadian home listings from 1997 to 2000.
The study shows consumers to be more interested in style over substance and respond more positively to words about 'curb appeal' and attractiveness than words about value and price.
'Beautiful' homes sold 15 percent faster and for 5 percent higher in price than … (47 comments)

 

Ruth Ann Macklin, Real Estate Virtual Assistant and CDPE

Virginia Beach, VA

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myREassistant.com

Office Phone: (757) 271-6047

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