real estate marketing: Livermore Home in The Oaks - 11/30/12 07:44 PM
New Listing in The Oaks Livermore
I recently completed a photo shoot for one of my clients in Livermore, CA on a beautiful home in The Oaks.  Tastefully appointed, highly upgraded and beautiful custom mill work adds to the charm of this Craftsman style home.  Open House is on Sun 12/2 1-4pm.
Are you using all the marketing tools available to you to market your listings and demonstrate to your sellers and future sellers your marketing skills?
Watch the Virtual Tour Here:
Virtual Tour of Home



… (2 comments)

real estate marketing: Is Facebook Worth a Penny? - 11/20/12 09:31 PM
 
Is Facebook Worth a Penny?
I spoke recently with a real estate broker who is considering running geo-targeted ads in Facebook, as part of a real estate marketing strategy.  The last time I ran an ad such as this, the suggested bid was about $1.00 - $1.25 (per click) or more, depending on your target market and topic.
A few minutes later I was talking with a real estate agent who had just signed up with a social networking service to create a custom Facebook Page, Twitter and LinkedIn account (with all the fix ins’) for about $300 (special discount).  … (1 comments)

real estate marketing: Virtual Tour Panoramas – The Do It Yourself Guide - 11/19/12 09:09 PM
 
Virtual Tour Panoramas – Do It Yourself Guide
Virtual tours have been around a long time as well as many virtual tour providers who offer everything from full-service virtual tours including photography, 360 degree panoramas to full-featured and customizable “Do-It-Yourself” virtual tour services and then the very basic tour with still images rotating in a slide-show style format with little or nothing else.
Some say in order to be called a virtual tour it must include at least one 360 degree panorama image.  Others say any slide-show of still images that presents the house in a virtual format (online), qualifies … (0 comments)

real estate marketing: Pictures May Not Sell YOUR Listing… But Bad Pictures Sell OTHERS! - 11/18/12 05:41 PM
 
Pictures May Not Sell YOUR Listing… But Bad Pictures Sell OTHERS!
I received several responses to my previous article about “Do Pictures Sell Houses” that pointed out the opposite truth, that pictures may not sell houses, but bad pictures will lose a potential buyers interest and send them looking at someone else’s listing and not yours!
As a professional, you want the best pictures to promote and represent your listing properly, but you may want to save money and take the pictures yourself rather than hire a professional.  Or maybe you just prefer to take the pictures yourself, or you … (4 comments)

real estate marketing: Video Tours – or Virtual Tours… Is One Better Than The Other? - 11/17/12 11:56 PM
Video Tours – or Virtual Tours… Is One Better Than The Other?
Video tours, walk-through tours, whatever names you call them by, are being talked about in real estate marketing circles more and more.  Over the next several weeks I will be writing some discussions on this topic, video tour vs. virtual tour.  So today, I want to start talking about these tools to get some feedback from you, the professional real estate agents and brokers to get your opinion and insight.  Is one better than the other, or do you see them as equals for different properties, different sellers, price … (0 comments)

real estate marketing: Five Ways to WOW Your Sellers... - 11/15/12 11:13 PM
 Five Ways to WOW Your Sellers...
Especially in today’s market, you work hard just to get a listing appointment, let alone the listing!  During your listing presentation, you must demonstrate your knowledge of the market and the neighborhood.  You must rely on your reputation and sales record, as well as your brokerage and brand recognition to speak for your prior success and convince the seller to choose you over all other agents in the area.
Being the incredible talent that you are, you have gained the trust of the seller and signed the listing, now it’s time to market the property.  … (5 comments)

real estate marketing: Five Steps to Throwing a Website Party! - 11/14/12 10:09 PM
 
Five Steps to Throwing a Website Party!
As a real estate professional, by now you know that you must have a website, even a mobile website.  But there are many options for creating a website, such as a company sponsored site, a custom website, or a real estate website template with hosting.  Regardless of where it came from, how do you get visitors to your site now that you have one?  I say, let’s throw a party and invite them!
Here are five steps that you can do immediately that will bring more buyers and sellers to your website.  … (3 comments)

real estate marketing: QR Codes… Here to Stay - Or Gone With the Wind? - 11/11/12 02:02 PM
 
QR Codes are not new, they are just new to real estate, or at least they were a couple of years ago and it seems still are when talking to many real estate professionals and consumers alike.  So are QR Codes still new technology helping to set real estate agents and brokers apart from their competitors and demonstrating their marketing expertise?  Or are they passé, been there done that, and gone with the wind?
Let’s take a quick look and then let’s hear from the experts, you!
QR Codes were developed for automobile manufacturing in Japan in the mid 1990’s … (6 comments)

real estate marketing: It’s Saturday Night… Do You Know Where YOUR QR Codes Are? - 11/10/12 09:05 PM
My dad passed away several years ago, but he taught me many lessons I will never forget.  Some of them funny, some about business and life, and some of them define who I am today!  One of the business lessons he taught me as a kid, was that you can make money three ways, first by hard work (a job), second by other peoples hard work (employees), and third was putting money to work for you (investments).  And he definitely preferred the second and third!
So what does this have to do with QR Codes and Saturday night?  Well, QR Codes … (7 comments)

real estate marketing: You’ve Got Pictures – Now What? - 11/09/12 05:30 PM
 
You’ve Got Pictures – Now What?
In our previous article we discussed how to take good pictures.  Now, let’s look at some different marketing strategies for using those pictures to sell the house!
I know pictures don’t sell houses, but they do make the first impression on potential buyers and maybe even your next sellers so we want to be sure we are presenting ourselves and the property in the best light!



If you used a professional photographer, you probably received two sets of images, one set of low-resolution for your MLS listing photos and one set … (2 comments)

real estate marketing: What Do Your Pictures Say About YOU? - 11/08/12 03:25 PM
 
What Do Your Pictures Say About YOU?
They say a picture is worth a thousand words, what do you think your pictures are saying about you and your listings?  I want your pictures to say “Buy Me!” or “You Know You Want to See More of Me!” or “Wow, Am I Gorgeous or What!”…
To create great real estate photography you need to start with a good camera.  You don’t have to hire a professional, if you can learn some basic camera skills, unless you want to of course.  With recent innovation you can buy a good digital camera for … (6 comments)

real estate marketing: Do Pictures Sell Houses? - 11/07/12 06:48 PM
 
Do Pictures Sell Houses?
Do you really need good pictures, or a professional photographer?  Can't you just snap two or three photos with your iPhone or point and-shoot camera, load them to the MLS and "poof" the house is sold?  Well, in some cases... maybe, but is this the image you want created to represent you, your brokerage, and your marketing skills?  Is this how you want to brand yourself and your agency?
Real estate marketing has changed and unless you are changing with it, you may be falling behind it.  And when you fall behind something, eventually you get … (18 comments)

real estate marketing: VirtualTourCafe Partners with MLSListings - 01/12/12 09:51 AM
 

 
 
Pleasanton, CA, January 12, 2012 – VirtualTourCafe, LLC was recently selected by MLSListings, Inc. (MLSListings), in Sunnyvale, CA as the latest offering to their PERKS suite of best-in-class products and services to help agents and brokers build their business.
 
VirtualTourCafe, is an online do-it-yourself virtual tour service designed to automate the process of marketing both the agent and their property listings. VirtualTourCafe is prepared to deliver the marketing system to the entire MLSListings membership with a free basic subscription and unlimited training.
 
By incorporating VirtualTourCafe into their daily business, the nearly 18,000 MLSListings … (0 comments)

real estate marketing: Draw Huge Traffic with a Website Party! - 05/01/11 11:37 AM
 
As a real estate professional you know that you must have a website.  There are many options for creating a website, such as a company sponsored site, a custom website, or a real estate website template with hosting.  Regardless of where it came from, how do you get visitors to your site now that you have one?  I say, let’s throw a party and invite them!
Here are five steps that you can do immediately that will bring more buyers and sellers to your website.  And more importantly, will keep them coming back for more!  Think of this as getting … (6 comments)

real estate marketing: Choosing the Right Social Media Partner - The Five Point Relationship Test - 03/24/11 09:20 AM
h buyers and sellers are becoming increasingly more tech savvy and are demanding more time and energy from their agents for less.  Meanwhile, agents are constantly looking for ways to stay on top of technology advances and the ever changing social networking sites while still reaching their buyers and sellers in as little time and money as possible.  Brokers are looking for ways to increase market position by staying on top of the technology curve, retain and retrain agents on new marketing tools, and help agents become or stay relevant in an advancing social and technology driven environment. If one does … (8 comments)

real estate marketing: Social Media and Social Networking Demystified - 02/11/11 09:45 AM
 
With the social networking craze continuing to capture headlines, and names like Facebook, YouTube, Twitter and Google now common topics of dinner conversation, one cannot ignore the impact this new medium has had on our lives.
Did you like the Super Bowl ads?  If you didn’t tweet your thoughts, your opinion was probably not counted!  Researchers were watching Twitter data to assess the biggest winners and losers!
Big business spends millions of dollars a year on social networking and media.  Twitter and Facebook logos are now common place on most advertisements, television and print media.  The latest car gadgets include … (4 comments)

real estate marketing: What Makes a Virtual Tour a Virtual Tour? - 02/02/11 08:58 AM
It is well known that Virtual tours have been around a long time, as well as many virtual tour providers who offer everything from very basic tours with still images to full-service virtual tours including photography.  Some services even offer 360 degree panoramas and full-featured, customizable “Do-It-Yourself” virtual tour services. So, what is it that really qualifies it as a "Virtual Tour"?
Some real estate professionals say in order to be called a virtual tour it must include at least one 360 degree panorama image.  Others say any slide-show of still images that presents the house in a virtual format (online), qualifies … (3 comments)

real estate marketing: The Naked Truth About Social Networking - 01/07/11 09:25 AM
 
For the first time ever, U.S. web surfers visited the Facebook social networking site more often than any other site in 2010, beating out Google now in the number two spot, according to a report from Hitwise, an Internet analytics firm.
As a real estate virtual tour provider we spend a lot of time on social networking activities both for the company and to promote our clients.  But what is social networking and how can it help sell real estate, you ask?
Using Wikipedia "the online encyclopedia" for the term "Social Networking" it is described as:
A social network … (3 comments)

real estate marketing: Job loss, foreclosure and bankruptcy turned into opportunity and new beginnings! - 12/06/10 11:32 AM
Tim Denbo is no stranger to life’s challenges as a sober recovering alcoholic of 24 years.  After losing his job as National Sales and Marketing Director of 8 years just two weeks before Christmas in 2007, then struggling to find a new job during the worst economic recession in 70 years, Denbo eventually lost his home to foreclosure and was forced to file for bankruptcy. 
But Denbo was not alone.  Over 8 million people are estimated to have lost their jobs during the recent recession according to The Department of Labor Statistics as reported in February 2010.  Thankfully, Denbo has … (5 comments)

real estate marketing: Can Virtual Tours Put Food on the Thanksgiving Table? - 11/22/10 03:05 PM
 
Free Virtual Tours by VirtualTourCafe
VirtualTourCafe.com Offering Free Virtual Tours for Homes in Foreclosure and will give 50% off and donate up to 50% to charity for 50 hours for all others.
 
DUBLIN, Calif., Nov. 22, 2010 /PRNewswire/ -- VirtualTourCafe.com, a new technology online real estate marketing company is giving back to the community one virtual tour at a time by offering free* virtual tours, e-flyers and video marketing for homes in foreclosure and a huge discount to all others.
 
Starting at 12:00am, Thursday, November 25, until 2:00am, Saturday, November 27, VirtualTourCafe.com will offer their online world-class virtual … (0 comments)

 
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Tim Denbo

Dublin, CA

More about me…

VirtualTourCafe, LLC

Address: 6200 Stoneridge Mall Rd, Suite 300, Pleasanton, CA, 94588

Office Phone: (877) 744-8285

Cell Phone: (925) 549-0714

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