real estate marketing: SEO Myth #17. META Keywords Don't Work. - 09/04/09 02:45 PM
I didn't get the chance to go to SES in San Jose last month. SES is Search Engine Strategies. But Aaron Wall of SEOBook was there. So was Matt Cuts of Google. one of my staff went to the show and taped a few interesting presentations.
As Beverly walked around the … (3 comments)
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real estate marketing: 10 Signs Your Business is Suffering a Slow, Painful Death - 08/02/09 09:20 PM
Not long after the Coldwell Banker Kennedy group in Manhattan died this year, one of my clients asked me, "How can you tell your Real Estate Brokerage is dying a slow painful death?"
It's a good question, but it's a lot like going to that website where you can type in … (4 comments)
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real estate marketing: New Report. What (really) Sold Houses in 2008-2009. - 07/26/09 03:37 PM
Every once in a while, you pick up a report published by the National Association of REALTORS and then you read another report published by Borrell and Associates, Jupiter or Yankee Communications. They are national experts and you pay big bucks to get their reports. But you have to … (6 comments)
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real estate marketing: Following Twitter Real Estate Champions. - 07/25/09 08:36 PM
In this Twitter tip #7, I will show you how to SEARCH Twitter and find some respectable, high profile movers and shakers in the Real Estate sector.
Step 1. Log into your Twitter Account.
Step 2. Go to the top right menu navigation and click the Find People.
Step 3 (below) … (5 comments)
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real estate marketing: Breaking 30,000 on ActiveRain. What's Your Next Goal? - 07/25/09 06:59 PM
Not that I want anybody's attention, but for me it's kind of a cheap thrill, really.
I'm going to break 30,000 points now on ActiveRain. I feel like Homer Simpson now. Wooo-hooo!
Milestones or self-imposed goals are good to have. How many of you set goals every month, then take specific … (7 comments)
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real estate marketing: Martha Stewart. Convicted Felon gives DMA Keynote? - 07/13/09 12:33 PM
Only in America can this kind of thing happen.
Martha Stweart, was convicted on all four (4) felony charges against her on March 5th, 2004.
The jury, as did many Americans who tuned in, REJECTED the notion that she had no inside involvement or direct knowledge in the ImClone stock fiasco. … (0 comments)
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real estate marketing: Sexy Postcard Marketing for the Ladies - 07/12/09 03:28 PM
Okay, I got a good number of men and women REALTORS coming back with interesting comments about using SEX to help sell Real Estate.
So here's one for the ladies. This card, along with the other one is advertising properties from the same firm. They have a few offices in California … (11 comments)
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real estate marketing: Goodbye Social Networking. Hello Social Video. - 07/12/09 02:36 PM
Every once in a while... something really COOL comes along and blows everything you know away.
And at the same time, introduces a new technology that replaces the old.
BLOGS replaced your Guestbook. Websites are replacing the need for your stupid real estate guide advertising. Fax machines replaced courier pigeons. … (4 comments)
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real estate marketing: Using SEXY Postcards to Sell Luxury Estate? - 07/12/09 01:59 PM
Now I can say I've seen everything when it comes to marketing real estate. I can die now. There is nothing more to invent or for anyone to see.
Trulia, Cyberhomes, Realtor.com. Glenn at Redfin. Dave Liniger at RE/MAX, even the guys at CENDANT. It's over. Go home now. You can … (18 comments)
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real estate marketing: Website Usability? I fixed it and we're making $50,000 a month now. - 07/11/09 08:24 PM
This one's an interesting story with a very happy ending.
Our website, has been ranking page one #1 and page one #2 on Google for six years.
So last year, to save marketing dollars -- the board of directors elected to REMOVE the toll free phone number off the top right … (6 comments)
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real estate marketing: The Future of Real Estate Marketing? OFF The Air? - 07/11/09 07:52 PM
For weeks now, I've been enjoying an Inman News spinoff website. The Future of Real Estate Marketing.
I'm not sure if they ran out of money, or no one has told them their site has been off the air since yesterday but nonetheless... it's gone.
I will certainly miss the site … (4 comments)
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real estate marketing: Surveys. Bait and Switch with American Express. - 06/19/09 08:39 AM
It started off as a pretty busy day.
I had some new business coming at me from a client in Cabo, Mexico who needed a 360 virtual tour kit. I just finished up some work for a vacation rental client in Aspen who happens to live in Norway and as I … (1 comments)
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real estate marketing: Why Customers Leave - 06/04/09 08:22 PM
My phone won't stop ringing. You might not have this problem, but I wish you could. It's a very nice problem to have.
I went home today talking to my wife in the car about how frustrated I was at not getting more projects done because I had a lot of … (4 comments)
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real estate marketing: R.I.P. Coldwell Banker Hunt Kennedy. Another One Bites the Dust. - 06/04/09 08:04 PM
Did your hear the news? Full service brokerages are going belly up. Goodbye Coldwell Banker Hunt Kennedy. They're dead and gone.
(taps music plays here) or if you prefer (another one bites the dust)
Did anyone ask Manhattan brokerage Coldwell Banker Hunt Kennedy what went wrong? What could have … (6 comments)
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real estate marketing: Lead Management Systems Need NOT Be EXPENSIVE! - 06/03/09 11:42 AM
Lead management. Lead creation. It's getting to be too complex.
What REALTOR doesn't cringe when they get the dreaded phone call from a lead shark?
"Hi Bart, this is your friend Lester at LEADCO. I've got a solid prospect for that house you have listed on 14 Altura Road. Good … (4 comments)
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real estate marketing: Top Ten Signs Your Broker Just Doesn't get It. - 06/03/09 11:12 AM
Home sales are up again. Hooo-rah! More than 6.1% sales jump for May 2009. April and March were strong months too.
It's time to warm up your websites, sharpen your lead generating tools and get ready to start enjoying some sales commissions.
A few of my recent blog posts have … (8 comments)
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real estate marketing: Being a Stupid BROKER Should be a Crime. - 06/02/09 04:33 PM
Every business had them. Some of your clients are bright and get it. Others... just don't seem to have a clue.
I have my share of brokers that I consult with who have all of the best tools we can provide for them. Killer IDX. SEO Friendly website.
Here's an actual … (14 comments)
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real estate marketing: Why 90% of all Real Estate Websites SUCK. - 05/31/09 08:09 PM
I want to scream.
Remember the movie, Network? "I'm mad as HELL and I'm NOT going to take it ANYMORE!"
I'm almost wishing I could go back to real estate sales. At least then, dumb questions and self defeating situations only came from next time home buyers when they … (10 comments)
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real estate marketing: BIG Mistake on SEO by an Agent. Actual Example. - 05/31/09 02:50 PM
The Good. The Bad and Ugly facts on a CRAPPY Choice Domain Name.
Picking a good domain name is so crucial today if you expect to make it to the top of the real estate food chain.
Pick a BAD domain name, combine this with a crappy hosting company and a … (7 comments)
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real estate marketing: Crap! Google AdWords Just Got More Expensive! - 05/14/09 10:05 PM
Have you heard the buzz around the water cooler?
The END of the Buyers' Market ended six or seven weeks ago. What? YES, it's TRUE. It ENDED.
With Home Sales up 5.1% in March, nearly 6% in April, and with home inventory now sitting at 6 months of inventory (as opposed … (5 comments)
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