Are you letting your past clients and prospects know that you are there for them?  Sometimes we get so stuck in the moment that we do not realize that our past clients can be our future clients or that our prospects are almost ready to be clients.  One very effective way to keep your name in front of your clients is with a monthly newsletter. 

Did you know that a monthly newsletter can;

•·         Build a better business through customer loyalty and referrals

•·         Is affordable

•·         Make you the local expert in your area or niche

•·         An easy way to provide valuable information.

Past clients, too often, are not contacted.  We get busy and don't realize the opportunity they can offer us.  Your past clients may be looking to move or they can supply you with a referral.  If asking for referrals is not something you are strong at than ask if they would like to be a part of your newsletter.

A newsletter is an easy and affordable way to keep your name in front of past clients.

Even if prospects that are weeks or months away from being clients are in need your knowledge.  Through your newsletter you can keep prospects informed of local trends.  Now more than ever buyers and sellers want to be informed.  A regular newsletter shows you are on top of those trends.

Newsletters are affordable if you do them yourself or if you hire a VA to do them for you.  Virtual Sales Assistance now offers an affordable newsletter package that will keep you in touch with all of your clients.  To learn more, click Newsletter. 

Discover how building customer loyalty with a newsletter can be quick and affordable. Start a newsletter today.

Marnie and Catherine
www.VirtualSalesAssistance.com

 

Do you have a drawer full of business cards that you aren't contacting?  You may not even realize the opportunities you are losing with those leads just sitting around.  

As a Virtual Assistant specializing in drip campaigns, it's our job to help our clients manage their leads. I can't even express to you how important it is to manage all of your leads and stay in contact.  Keeping in contact with each lead may provide you with a bounty of referrals and new clients. 

I am going to share with you a valuable tool that will take those leads from your drawer and put them into your drip campaign so you can turn them into clients.

One of my favorite tools is Card Scan Executive.  It is a business card scan.  You take your business card, scan it and then give you a document you can import into your contact management software.  Card Scan will even back up your contacts and keep them available to you online.  A safety measure anyone can use.  Take a look at this great tool.  You will agree it's a great asset to your contact management tools.  As a plus, it's a tool you can give your Virtual Assistant to manage. 

I have been using Card Scan for years and it has saved a lot of time and increased my contact list.  Business cards do not get ‘misplaced' when they are entered in Card Scan.

Catherine and Marnie

www.VirtualSalesAssistance.com

866-443-9678 phone

877-419-6519 fax

 

Enjoy the beauty of today - ok maybe a few words today are ok.  :) 

 

By JORDAN ROBERTSON, The Associated Press

4:12 a.m. March 30, 2009

SAN FRANCISCO - The fast-moving Conficker computer worm, a scourge of the Internet that has infected at least 3 million PCs, is set to spring to life in a new way on Wednesday - April Fools' Day.

That's when many of the poisoned machines will get more aggressive about "phoning home" to the worm's creators over the Internet. When that happens, the bad guys behind the worm will be able to trigger the program to send spam, spread more infections, clog networks with traffic, or try and bring down Web sites.

Technically, this could cause havoc, from massive network outages to the creation of a cyberweapon of mass destruction that attacks government computers. But researchers who have been tracking Conficker say the date will probably come and go quietly.

More likely, these researchers say, the programming change that goes into effect April 1 is partly symbolic - an April Fools' Day tweaking of Conficker's pursuers, who for now have been able to prevent the worm from doing significant damage.

"I don't think there will be a cataclysmic network event," said Richard Wang, manager of the U.S. research division of security firm Sophos PLC. "It doesn't make sense for the guys behind Conficker to cause a major network problem, because if they're breaking parts of the Internet they can't make any money."

Previous Internet threats were designed to cause haphazard destruction. In 2003 a worm known as Slammer saturated the Internet's data pipelines with so much traffic it crippled corporate and government systems, including ATM networks and 911 centers.

Far more often now, Internet threats are designed to ring up profits. Control of infected PCs is valuable on the black market, since the machines can be rented out, from one group of bad guys to another, and act as a kind of illicit supercomputer, sending spam, scanning Web sites for security holes, or participating in network attacks.

The army of Conficker-infected machines, known as a "botnet," could be one of the greatest cybercrime tools ever assembled. Conficker's authors just need to figure out a way to reliably communicate with it.

Infected PCs need commands to come alive. They get those commands by connecting to Web sites controlled by the bad guys. Even legitimate sites can be co-opted for this purpose, if hackers break in and use the sites' servers to send out malicious commands.

So far, Conficker-infected machines have been trying to connect each day to 250 Internet domains - the spots on the Internet where Web sites are parked. The bad guys need to get just one of those sites under their control to send their commands to the botnet. (The name Conficker comes from rearranging letters in the name of one of the original sites the worm was connecting to.)

Conficker has been a victim of its success, however, because its rapid spread across the Internet drew the notice of computer security companies. They have been able to work with domain name registrars, which administer Web site addresses, to block the botnet from dialing in.

Now those efforts will get much harder. On April 1, many Conficker-infected machines will generate a list of 50,000 new domains a day that they could try. Of that group, the botnet will randomly select 500 for the machines to actually query.

The bad guys still need to get only one of those up and running to connect to their botnet. And the bigger list of possibilities increases the odds they'll slip something by the security community.

Researchers already know which domains the infected machines will check, but pre-emptively registering them all, or persuading the registrars to neutralize all of them, is a bigger hurdle.

"We expect something will happen, but we don't quite know what it will look like," said Jose Nazario, manager of security research for Arbor Networks, a member of the "Conficker Cabal," an alliance trying to hunt down the worm's authors.

"With every move that they make, there's the potential to identify who they are, where they're located and what we can do about them," he added. "The real challenge right now is doing all that work around the world. That's not a technical challenge, but it is a logistical challenge."

Conficker's authors also have updated the worm so infected machines have new ways to talk to each other. They can share malicious commands rather than having to contact a hacked Web site for instructions.

That variation is important because it shows that even as security researchers have neutralized much of what the botnet might do, the worm's authors "didn't lose control of their botnet," said Michael La Pilla, manager of the malicious code operations team at VeriSign Inc.'s iDefense division.

The Conficker outbreak illustrates the importance of keeping current with Internet security updates. Conficker moves from PC to PC by exploiting a vulnerability in Windows that Microsoft Corp. fixed in October. But many people haven't applied the patch or are running pirated copies of Windows that don't get the updates.

Unlike other Internet threats that trick people into downloading a malicious program, Conficker is so good at spreading because it finds vulnerable PCs on its own and doesn't need human involvement to infect a machine.

Once inside, it does nasty things. The worm tries to crack administrators' passwords, disables security software, blocks access to antivirus vendors' Web sites to prevent updating, and opens the machines to further infections by Conficker's authors.

Someone whose machine is infected might have to reinstall the operating system.

Find this article at:
http://www3.signonsandiego.com/stories/2009/mar/30/tec-conficker-countdown-033009/?zIndex=74696

 

We are all watching the news reports of billions of dollars go to company's or how states and local governments are getting millions for projects that will help stimulate the economy.  Then we sit back and wonder if the stimulus is going to work and if I can benefit too.  Realty Times published an article today titled "Investor Report: Bailout at work"  by Kenneth R. Harney. 

This article mentions how $731 million was sent out last week to cities across the country.  This money is being used to acquire property and redevelopment proposals.  Not only is this good news for the construction industry who can help redevelop their community but the articles outlines how you can benefit too.  

Below are a few paragraphs from the article, but I do suggest you click on the link above for more detail. 

"Private investors can also work jointly with nonprofits to assemble and prepare real estate for government purchase. Local developers and builders who've been sidelined by the recession may also be able to help reconstruct damaged houses and manage them until they're ready for resale.

How do you position yourself or your firm to take part? Number one: You've absolutely got to be in touch with local housing and community development agencies. They're the ones making the proposals to the feds under the stabilization program, and they can give you immediate feedback on whether you might have a role."

I cannot wait to start reading more blogs about how the stimulus money is helping our industry.  Let me know how it has helped you. 

Marnie and Catherine

www.virtualsalesassistance.com

866-443-9678

 

You have heard all the talk about target marketing / niche marketing and you think to yourself "that is fine for others but I do not have a target market."  I think you do and you just do not know it. 

Do you sell mainly to a certain community?  Do you go to their farmers market, school plays, and parades?  Your target market is your community.

Within the community do you find yourself working mostly with retirees, young families, or first time home buyers?  That is your niche market.

Are you unsure on how to market to your target market?  Read "The important of Website Target Marketing."

And remember a Virtual Assistant is always willing to help you with identifying your Target Market and expanding your presence in that market.

Marnie and Catherine

www.VirtualSalesAssistance.com

CS@VirtualSalesAssistance.com

866-443-9678 phone

877-419-6519 fax

 

I am a big fan of Google!  They offer so many free tools to help with your business, website and hobbies.  One of the best tools to analyze websites is Google Analytics.  One of the things this does is explain what your visitors are doing when they click on your website. How great is that!  So, for FREE I can find out what people are looking at and where they are clicking. 

How do you get this for FREE?  All you have to do is sign up and add their code to your website.  Then the tracking begins! 

The Official Google Blog is posting a series on "The Power of Measurement."  The first tip explains "Bounce rate" and how by analyzing the bounce rate on your website you can improve the viewer's experience. 

We all want visitors to stay on our website and read every page right?  Well with this analyzes you can find out if your visitors are only looking at the first page they land on or are they clicking through to another page.  The goal is to have them click through!  If most people are only looking at the first page they land on, then that tells you they are not finding what they are searching for. This tells you it is time to update your content or change you keywords to better match the content. 

Another way to look at it is; if visitors are clicking through you find out what pages are your strongest.  From there you can model the rest of your web pages to match your strong web page. 

We all work very hard to have valuable content on our website, it is comforting to know that there are FREE services out there guide you through the process.

Do you use Google analytics?  What is your favorite tool?  Has your bounce rate decreased as a result of changes you made?

Marnie and Catherine

www.virtualsalesassistance.com

866-443-9678

 

The bad economy is surrounding us in the media.  This company is laying off people and that company is laying off people and another company is going out of business.  Yes, we are facing hard economic times but in the face of adversity we need to re-evaluate our businesses and make them more efficient. 

A Virtual Assistant or even a few Virtual Assistants can help you with your business model. 

It seems strange to suggest to hire VAs when money isn't stretching as far as it did before.  But you became a success doing some tasks very well.  In fact you probably listened to buyer's needs and found their perfect home on the first or second showing.  Or you are able to market and show a house better than anyone else and you mastered a neighborhood or target market.  People knew you were the one to go to when they needed to sell their home.  As you grew bigger, so did all the marketing, day to day tasks and all the things you need to do to keep moving forward.   All of these tasks kept you from doing what you excel at, working with clients and selling homes.  

In this economy, people are still in need of a Real Estate Agent.  More than ever people need the agent that listens to them and helps them reach their goal and really holds their hands through these troubled times.  You need to get back with your clients and work only on that part of your business that you do well, sell.  It's time to hand over all other business tasks to a VA.    

As you are a specialist in your field, a Virtual Assistant is a specialist in theirs.   VAs do what they love to do.  It could be marketing, copywriting or transaction coordination.  Virtual Assistants are business owners themselves and they know what it takes to succeed.  Real Estate Virtual Assistants love the real estate business and we concentrate on many different aspects of the Real Estate Market.  The one thing we all have in common is we love what we do.  We will take your business and keep it running smoothly and prosperous.  Most VAs will run your business as if it was their own.  Some of the Real Estate Virtual Assistant specialties are:

  •  Transaction Coordination
  •  Listing Coordination
  •  Marketing
  •  Blogs
  •  Online Marketing
  •  Drip Campaigns
  •  Copywriting
  •  Website Management and more

Experienced Virtual Assistants can guide you through your business needs.  At times, your VA will become your counselor or coach by giving you ways to excel in certain areas.  They may suggest software or an easier way of doing things.  They will provide new and improved options that will be efficient and you'll notice the difference it makes. 

The right VA will take your business to the next level.   A virtual assistant will run your behind the scenes business needs while you get back to working with clients and selling real estate.

Marnie and Catherine

www.VirtualSalesAssistance.com

CS@VirtualSalesAssistance.com

866-443-9678 phone

877-419-6519 fax

 

Yes I am still optimistic!  And so are others.  In KLA groups latest newsletter, the featured article is titled "Create Opportunities in our Tough Economy."  It is about keeping your business going and not giving in. 

My favorite line is, "When they tell you all spending has been curtailed, don't stop the conversation."  Kendra Lee says to keep asking questions don't just get off the phone as quickly as possible. When there is money to be spent do you think they are going to remember the person who got off the phone quickly?  Or are they going to remember the one who asked more questions. 

I think 2009 will be a great year!  Full of hard work and fun.  I am sure I will learn and grow more this year.  That sounds exciting!  

Since we are mostly hearing of dome and gloom, let me know if are optimistic?  What are you doing to stay positive? 

Marnie and Catherine

www.VirtualSalesAssistance.com

CS@VirtualSalesAssistance.com

866-443-9678 phone

877-419-6519 fax

 

Are you still thinking about starting an eNewsletter and you need more convincing? Does an eNewsletter seem too difficult?  Are you still wondering if Email marketing and online marketing is a trend and not around to stay?  Then let me ask you; how do you keep in touch with your clients and target market?  Does it cost you time, therefore costing you money? 

1)   Does an eNewsletter seem too difficult?  If you find the right companies to work with, an email newsletter is so easy and affordable you will wonder how you ever did without it.  We at Virtual Sales Assistance are interested in you getting your message out.  If you choose to use our company we would be happy to help you.  If not we still want to give you the right tools to move forward.  The best tool that we have found to manage contacts and have a professional eNewsletter is Constant Contact.  With more than 250,000 customers worldwide Constant Contact helps small business grow.  Constant Contact even offers a FREE 60 Day trial.  Do your own test for FREE.

2)   At one time (a few years ago) some people felt the internet would not change how we do business.  Well it has.  People no longer have to wait for information they expect it at a click of the button.  You may think it is getting harder and harder for your name or business to get its message out.  With an email newsletter your name will be in front of your clients every month.  You can even announce new listings and use your email campaigns to promote your listings, just solds and even new testimonials.  It is a great tool to show people why they should work with you.   

3)   Do you have a hard time managing your contacts?  How about your newsletter system managing your website leads for you? With the right email system like Constant Contact in place you can have a sign up box on your website and the system will automatically deliver your newsletters and any other messages you would like.  Even automatic responders that will allow you to manage leads with custom messages.  Sometimes it may be hard to contact every lead you receive right away; with automatic responders you can let the client know you are there for them.

4)   Email newsletters are affordable.  Not only can you contact all of your clients with one click but you can have someone else create and maintain an eNewsletter for you, while still being affordable.  Systems like Constant Contact offer pricing according to the amount of your contacts and not the amount of emails.  We could send an email everyday to 500 contacts with Autoresponders to every new sign up and you will only pay $15 to Constant Contact.  Your prospects will receive a colorful, custom copy newsletter that speaks directly to them with area information.  We at Virtual Sales Assistance (VSA), can help you create a powerful message to your contacts and even help manage ALL of your contacts for less than $100 a month. 

Email marketing is there for you.  Newsletters are a very good way to start your email marketing.  Don't forget that email marketing can be expanded to ‘Just Listed' and ‘Just Sold' announcements, ‘Open House' postcards and even reminders for special events you are involved in.  Email Marketing is the best way to keep in touch with your clients.  Why not make it easier on yourself by establishing an eNewsletter that speaks to your target market?  We at VSA will continue to provide you free tips through our blog; if you would like more details of how VSA can assist you click here to book an appointment. We have a special offer on pricing that will end VERY SOON -- January 31, 2009, contact us today to take advantage of the offer.   

MAKE YOUR APPOINTMENT TODAY FOR A $50 SAVINGS!!!

Catherine and Marnie

www.VirtualSalesAssistance.com

CS@VirtualSalesAssistance.com

866-443-9678 phone

877-419-6519 fax

 
 
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Marnie Schooling

San Diego, CA

More about me…

Virtual Sales Assistance

Office Phone: (866) 443-9678

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