charlotte sellers: Staging Your Charlotte Home to Make Prospects Comfortable
- 06/01/18 07:59 AM
As an abstract notion, staging your Charlotte home to prepare for listing photo shoots, open houses and showings is a non-controversial business procedure. It’s like preparing any other “product” you might want to sell—to maximize its value, you try to make it as appealing as possible. Yet when you actually begin to roll up your sleeves to begin to stage your own home, the process might not be as agreeable as you’d imagined. In reality, staging for showings can feel like you're changing more than your style—it’s like changing your history. Since most Charlotte homeowners will continue to live in their … (0 comments)
charlotte sellers: Last Month’s Jaw-Dropper & Charlotte Listing Strategy
- 04/05/18 11:26 AM
When it’s time to put your Charlotte house up for sale, one of the most important built-in marketing tools at your disposal is the write-up at the top of its Charlotte listing. Ad people call short descriptive essays like this “blurbs.” In Charlotte listings, its importance is second only to the curb-appeal of the photo that appears above it. When the blurb is thoughtfully crafted, it can shape prospects’ expectations by way of highlighting the best features while softening the importance of less desirable details. A huge backyard could be emphasized as “park-like”—while a tiny patio could be “cozy” or even … (3 comments)
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