Lake Ida Delray Beach Florida Living- New Listing For Sale!

598 NW 45th Street in Delray Beach is now for sale and this is NOT a short sale. If you are looking for a brand new home in a well established secluded and private part of popular Delray Beach- this is it! While the lot and the exterior of the building is not brand new everything inside is. You will not be disappointed.

598 NW 45th St Delray Beach Florida 33445

This home was originally built in 1979 when this neighborhood was being established however, the owner gutted the interior including even the dry wall in order to turn this home into a modern and new home.

598 NW 45th St Delray Beach Florida 33445

Attention to detail is an understatement for this home.

598 NW 45th St Delray Beach Florida 33445

But first, let me tell you, this home is a couple of minutes away from Lake Ida, one of the most popular lakes in Palm Beach County.  It is also just a few minutes from the best beaches in the entire state of Florida. Delray Beach and Boynton Beach are popular beach destinations along with the very well known Delray Beach boardwalk which offers great eateries, on the water restaurants and anitque shopping. There is easy access to I95 and to the Florida Turnpike so you will be close to anywhere you need to go to get to work and activities.

598 NW 45th St Delray Beach Florida 33445

When you look down the street where the house is; you will see large open green spaces and wide roads. There is plenty of room for entertaining and living the South Florida lifestyle.

598 NW 45th St Delray Beach Florida 33445

The wooden floors are made of imported Brazilian Cherry Wood in rich colors and custom feel. The bathrooms have all been finished in luxury tile with added details such as upscale and modern lighting. All of the fixtures in the bathrooms are brand new. No one has lived in this home since it has been renovated. 

598 NW 45th St Delray Beach Florida 33445

You won't need to do a thing in the kitchen - it is ready to be used for cooking and dining. All of the appliances are brand new. The counters have all been finished in granite tile. A new island was made and placed in the kitchen for the dishwasher and the new stainless steel dual sinks. All of the cabinets are custom made with top of the line real and solid wood. 

There is a wonderful sun room for outdoor entertaining that opens up the the hot tub in the secluded back yard. 

598 NW 45th St Delray Beach Florida 33445

 

 

 

 

 

 

If you are a first time homebuyer or are looking for a second home and you want a home that is ready to move into-  you will find that this house is the right fit for you. We can have a fast closing because this house is NOT a short sale. You could close in as little as a week so don't hesitate to call us for your private viewing of this home at 561-753-0135. 

Asking only $249,777.

 

Enjoy The Show:

 

Search For Wellington Florida homes for sale

 

To  view Florida Short Sales- Click here. We know Palm Beach County Short Sales and Port St Lucie Florida Short Sales and will help you get your home Sold if you need to Sell your home and help you buy your home in Palm Beach County Florida : Call us today.

 

 

 

Lake Ida Delray Beach Florida Living-New Listing For Sale! -Copyright © 2009 by Katerina Gasset* all rights reserved*

 

 

Can Short Sales Really Be Automated Like Cookie Cutters and become like one size fits all? I don't think so. Real estate agents along with NAR made their voices heard to the powers that be in Congress and in the banking institutions. Of course, it is a pain to not have guidelines and to be negotiating short sales in wild, wild west fashion but on the other hand the cream rises to the top so the agents with the talent of negotiating skills and the gift of listening and communication skills rise above the rest and have come to have very successful short sale businesses, they close their short sales and save many homeowners from foreclosure.

Be careful what you scream for, be careful what you wish for- it may just come back to bite you.

Let's look at what is really behind the automation so widely being sought after by agents and the NAR these days in regards to short sales: 

California based Equator who changed their name from REOTRANS- has created and is implementing the very first short sale automation process for a large lender. The company will not come out and say in public who the lender is who they made this process for to begin with but anyone doing any number of short sales can see the obvious connection with Bank of America telling us that they are automating their short sale process and also with us already being given files to place into this automated system.

The company called Equator says the key to a successful short sale are:

  • accessibility,
  • responsiveness,
  • communication,
  • fulfillment

Equator says that by large lenders using their new automated system that the homeowner will have 24/7 access to their file and will be able to directly upload required documentation. They will also be given real time updates electronically.

They claim their system will comply with all governmental regulations and compliance, quick fulfillment times, faster turnaround times and will automate the decision making process.

Now that all sounds great and dandy but whenever you take out the human factor of emotions, making exceptions and taking the negotiations to another level you are not going to get the same approval ratios.

One size does not fit all. I am seeing the writing on the wall. You have several problems with this system even before they implement it.

First, you have to get all the processors and negotiators trained on the system. We are getting files already in this system but the customer service people at BofA and the negotiators are not even trained yet in using the same system. So chalk that one up to the learning curve.

More importantly when everyone starts to depend on an automated system there is less room for the human decision making process like for exceptions to the rule. We can not even count the number of times that a file did not 'fit' the system but we got the short sale approved anyways. When people depend on an automated system they tend to answer, " that is the way it is," or "sorry, the system says they are not approved," etc.

While real estate agents are screaming to streamline the short sale process homeowners may be pushed into foreclosure rather than doing short sale work outs just because some system says they are not approved for a short sale.

So at the end of the day the result may be faster approval times but a higher rate of rejections.

 

 

Creative Commons License Can Short Sales Really Be Automated Like Cookie Cutters- One Size Fits All?  by Coach Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License



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Duplicate Content- It All Depends!

I wrote a post a few weeks ago about the truth about the duplicate content, you can click here to read it if you missed it. If you have any questions about duplicate content, this is a must read.

Remember that it always depends! What is your goal? Everything you do on line should be weighed and aligned with what your online marketing goals are. What works for one person may not work for another. 

In that post I have a video with Matt Cutts directly from Google who clarifies all your concerns about duplicate content.

There are a few things that you need to take into consideration that go beyond my post about duplicate content:

1. The Google spiders will choose what they consider "THE BEST" of your content to bring to the searchers.

2. Duplicate content does dilute your link power which Matt Cutts talks about this in the video so if you are concerned you need to watch the video.

3. Links won't go as deep into your sites if you are having to divide them up.

And last but not least- you DO NOT  get penalized for duplicate content.

How does your link power get diluted? If you have several websites and blogs and you have 20 links- you are dividing those links up between let's say two sites- you are giving each site only 10 links instead of benefiting one site with 20 links.

The other issue is that if you have 20 good links and you have to divide them up between your sites you are not able to go as deep as you need to go to bring your pagerank up where you may wish it to go.

The choice is up to you. Do you want to have a strong website with links to your site that will steadily climb to the top or do you want the quick hit and run type presence where your posts go to the top of page one for your keywords one day and then fall off the face of Google the next?

Matt Cutts talks about how you can point your links to one URL and tell Google that this is the site you want Google search engines to rank and pay attention to. There is a lot of information on how to do this on the Google Webmaster website.

So what is the best way for you to take advantage of duplicate content but yet make your website or your blog the main focus?

Use your Active Rain Blog to write your posts on and then link to your website and outside blog from your Active Rain blog. The search engines love Active Rain. Use this to your advantage. If you are not using Active Rain to link to your site or blog you are really missing out on an easy way to have your site rise to the top of the search engines.

Learn more about by taking my SEO TO THE TOP WEBINAR- Register today, next session begins January 13! Start the new year off empowered to bring your blog and website to the top.

 

Creative Commons License Duplicate Content- Should You or Shouldn't You?  by Coach Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License



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Wellington Florida Real Estate News- Wellington's Sign Restrictions

Finally the Village of Wellington town counsel has decided to visit these way old fashioned rules on anti business here in Wellington Florida. It is about time! But even though there is some friendliness towards business, there is also continued restrictions and more...

So in the last town counsel meeting the village town counsel members decided to loosen up these tight restrictions on businesses in Wellington being able to use signs to promote their business.

Banner signs have always been against the rules in Wellington Florida. But what a pain that was to businesses who are holding grand openings or just opened for business and don't have their permanent signs in yet. After all, you do have to order those permanent signs, they have to be approved by the leasing companies and the village code compliance before you can ever install them. So the village really does a new business a disservice by not allowing them to have a temporary banner ad.

Here is a photo of what our Wellington Florida McDonalds looks like. This is as big as the golden arches get to be in our town. It makes the town look uniform and like a town instead of a city. You will notice they do not have any signs on their building.

Wellington Florida Signage Issues

The village of Wellington just initiated a request for the use of banner ads for businesses in Wellington! YEAH! It is about time! They will be voting on the banner ad issue in 2 weeks. If you own a business in Wellington Florida please make sure you contact the village counsel members and show up to the meetings to let your voice be heard.

This is what our gas stations look like in Wellington Florida. The photo below this one shows you what one of our gas stations looks like from the road. You can hardly tell there is a gas station here and that makes us Wellington and I don't think any of us living here want to take away from this landscape but a small sign with prices would be very helpful to the residents here.

Wellington Florida Signage Issues

Wellington Florida Signage Issues

The proposed ordinance will also allow for window signage to cover up 50% of the glass. They are also proposing that you can have internal banners on the windows showing towards the exterior of your business. I can't imagine having all these restrictions to deal with when you are trying to run your business. Another part of the proposed ordinance will finally allow A-frame signs with the tenant names on them to help promote your business. Gas stations would also finally be allowed to post their prices which has always been banned in Wellington. While I understand how the village wants the town of Wellington to keep its' great look and feel, I would like to know the price of gas before I drive into the gas station!  Gas stations would still not be allowed to do any promotions on their signage.

Wellington Florida Signage Issues

Wellington Florida Signage Issues

Equestrian Event Signage- There were different opinions from the counsel members as to restricting Equestrian even signs. They don't like that these signs are on public property either. That really makes no sense since the Village of Wellington benefits fro the income generated by Equestrian events. I wonder how mnay of these counsel people ever owned their own businesses? The counsel wants to make the Equestrian event signs, have them all uniform looking and post them for permanently with directional arrows on those signs to the events. One of the things that I like the most about the posting of the event signs is that it reminds me about the time and place of the events. Some of the members proposed giving the events permission to post the date and time of the event on directional temporary signs on the day of the event. Well, that is kind of like after the fact. That is inconvenient to the rest of us. One of the counsel members suggested putting a universal phone number on the permanent sign so you can call for the date and time of events. But that is also inconvenient because it is so much easier just to drive down the road and get reminded there is an event this weekend, that makes it front and center in your mind. When you have to remember to call you might even miss out on an event. Sometimes I think that the village counsel act like wannabe politicians who want to feel important and so they make up all this stuff that makes no sense making things more complicated than they need to be.

Commercial Signage- Most all the counsel members do not like the commercial real estate leasing signs that are popping up due to vacancies because of the economy. The mayor our town, Darrel Bowen even said that the commercial listing signs are, "ridiculous". While I agree that they are big and bulky I must stand by the land owners and leasing companies in being able to promote vacant spaces for lease. The Village of Wellington benefits from having businesses move into these vacant spaces so what is a little eye sore once in a while. It is not like these signs stay up year in and year out. It makes me wonder if any of these counsel members have ever owned their own businesses? If you are involved in commercial real estate leasing I would strongly suggest you to show up for the voting on these issues in 2 weeks to voice heard.

Wellington Florida Signage Issues

So make your voice be know, speak up, here is your chance to let the town counsel members know that you want to promote your business here in Wellington Florida!

 

 

Search For Wellington Florida homes for sale

 

To  view Florida Short Sales- Click here. We know Palm Beach County Short Sales and Port St Lucie Florida Short Sales and will help you get your home Sold if you need to Sell your home and help you buy your home in Palm Beach County Florida : Call us today.

 

 

 

Wellington Florida Short Sales- Wellington's Sign Restrictions-Copyright © 2009 by Katerina Gasset* all rights reserved*

 

 

 

 

I only posted 2 posts to our blog last week. I have not gone anywhere and am working to get back into the swing of my routine. Both Nestor and I got sick about 3 weeks ago. We are still quite under the weather. I usually blog very late at night and over the past few weeks I have been falling asleep as I was blogging... not good!

At the same time as us getting sick which BTW- this is the first time we have been sick in several years- we started getting more calls than usual from our expired letter mailing program, past clients and referrals from local attorneys who send their short sale prospects to us. This was a very good problem to have and just getting the energy to talk to all these wonderful sellers, giving them our all- well, it was quite the challenge.

We also had 3 closings last week and then trying to save this Freddie Mac deal that we posted about- all the closings had issues and racing against time deadlines the short sale lenders place on our sellers- again, great problems to have- nothing to complain about- nevertheless, getting and maintaining the energy levels needed for all these tasks and situations even with our full time assistants was very difficult.

I am also running my SEO To The Top Webinar, Coaching and keeping up with our son's homeschool lessons and activities. I was almost thankful when my son also got sick so that I did not have to deal with the energizer bunny all day long on top of everything else.

We would do a couple of things, then had to lay down for 30 minutes, then do some more and repeat this process over and over again. Now we are detoxing our bodies to get all the junk out that is left behind when you get sick, building our immunity levels and staying away from crowds and shaking hands so that we don't get a relapse. Even the energy it takes to get well by preparing raw foods, teas, detox tonics, etc gets drained quickly!

I guess when you get past 50 it just may take longer to heal than when you are a spring chicken!

So hang in there with me- I am getting back to my routine of blogging- first I need to do some localism stuff for google juice then I will post the tutorials in between all of the local posts.

Thanks for reading!

 

Back in August we dipped our toes into the waters of the mac world. We wanted to start out slow and easy so in case it was not going to be a good fit we could swing back over to the Windows PC world which we were in since we got out of DOS mode.   diving into the mac world

Little did we know that the dip would turn into a major plunge, diving right in the deep end! Wow were the most often said words in our office and home! One of our daughters had a mac laptop and we got one of our sons who started college one in August. Little did we know how the mac was going to rock our world.

So the teachers and trainers at our local Apple store know us very well by now since the Apple store has become our new 'college'. The first thing we highly recommend for anyone moving into the mac world to make sure you buy your mac from the Apple store and pay the $99 for one year of unlimited one on one sessions with trainers and teachers. This also includes unlimited group classes on everything mac and then some and also the business seminars are great.

Many real estate agents hold back from embracing the power and ease of the mac world because you can't get on the mls with mac. But you can. The mls is run on Windows IE. ( Don't use IE for anything but mls even on a pc).

Let me first tell you that mac users are complaining to mls vendors that their antiquity online is just unacceptable. Our mls told us that making the mac work with Firefox or Safari is the most requested item. The mls vendors say that they are working on getting the mls to work with Firefox and that should be available by the end of 2010. In the meantime you have several options for living in the mac world and still being able to access the mls.

You can do any of the following:

  • Use Bootcamp on the Mac- This is done when you first buy your mac. You install a licensed version of Windows 7. You run two operating systems on the mac. When you want to use IE you just boot up your mac in Windows.


I don't like this way because you have to constantly reboot your mac to go between operating systems and you also would have to buy the windows license.

  • Use Parallels for Mac- This is software that is the most common among agents to use. This is software that cost $79.99 for one user and $199.99 for up to 3 users. We have not tried this software yet. We are going to try this on one of our macs and continue to use Crossover with the other macs and see which ones is better for us. You have to have a Windows OS license to add it to Parallels.


  • Use Crossover Software- We are using Crossover right now. You can buy a Pro License for $69 and use it on multiple macs.  The developers of Crossover keep working out bugs and making it a better product all the time. I like their customer service also. They get back with help tickets within a day.You do not need to buy any Microsoft Windows products or licenses with Crossover. Thus, this is the reason I like it the best.


Crossover mimics Windows. So when you open up IE, Crossover opens it up and you will see a windows screen within Crossover. It is really very nice because I have a rule for our staff and family- go in and get on the mls with Crossover then close out as soon as you are finished. This will train you not to use IE for other purposes and it will keep your mac safe.

Make sure you follow the following tips when using mls on Crossover- when you add on the IE browser you have to choose IE6 not 7.  Also, we had an issue with printing because mls wants us to install those unsafe active x controls that mac does not like. The way around that for us was to use the pdf print format. So that works fine. The one irritating thing Nestor does not like is that the mls will freeze up if you leave the computer and come back too much later.

  • Use Teamviewer, Yuuguu or CrossLoop to access a pc remotely. Some agents keep a pc running with mls and then use the screen sharing to maneuver and use the mls on the pc from their mac.  I have tried this and it is too slow for us. There is a short delay but it gets kind of irritating.


  • The last option is to keep a pc around to get on the mls with. This is great for agents who are not having to use their laptops to get on the mls out in the field. This gets very irritating because once you get used to mac speed and simplicity you can really tell the difference. We kept our pcs because I have not had the time to move files to external hard drives and I chose not to do a file transfer as many of our files may no longer be needed. I will take my time sorting through the old files. 


So you see, there are several ways to get into the mac world even as a real estate agent who has to rely on archaic mls systems.


FTC Disclosure: This is my own opinion. This is not meant to be professional advice. I am not getting paid by Apple to blog about my opinion nor do I derive any benefit from so doing that I know of. If I do ever get any gain in any way or fashion because of writing this post, that is not my intent.

 

 

Creative Commons License Is Being A Real Estate Agent Holding You Back From The Mac?  by Coach Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License



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Freddie Mac still does not come clean. They keep passing the buck. They keep making up excuses as to why they can not even just give one simple answer. They make empty promises.

Read Freddie Mac- Does Anyone There Know How To Read- Part I, to understand the history of this short sale file.

We have never lost a short sale due to our negotiations. Every listing we take goes through an intake evaluation to get everyone on the same page, to make sure the seller understands what a short sale is, to analyze the seller's commitment to the short sale process and to evaluate the chance for success of the short sale.

We have a 100% closing ratio because we do not give up on our sellers no matter what monster shows up. This would be the very first file that we will lose to a short sale rejection. 

So here is the update to what is going on:

The homeowner wants to know why her short sale was rejected when she meets all of Freddie Mac's guidelines.

The seller has been on the phone with Freddie Mac every day trying to get an answer.

She finally reaches a supervisor who promises to help her find her answer. All she wants to know to begin with is why she was rejected. She has now gone through 3 employees at Freddie Mac with not one of them giving her the reason for the rejection. The last person says to her:

This is directly from our seller as to how she is being treated:

"Freddie Mac- Terence-who said "trust me. someone will call you back TODAY" who said "I'm going to call you back in a few minutes" -NOTHING
When I was on the phone with him- he kept putting me on hold- he told me he had e-mailed several people at Freddie and Chase- "I promise to get you an answer. I have all these people working on it and someone will definitely call you today"
There seems to be a pattern at work here- The 3 FM reps we had contact with- Katie Givens, Ron Williamson, Terence ( don't have last name on hand) Upon first contact- appear to be willing to do their job- helping the customer- but somewhere along the line- they are instructed not to release the information. They probably can't officially refuse ,so they are told to stall, make promises, never call back and such tactics.
The first time I spoke to Ron, he said he would have an answer by the next day. After he did not call I called him, left a message. Nothing
Katie- same thing"

 

The good news is that we are still in the fight. Freddie Mac was quick to follow through with the foreclosure and our seller's house was sold back to Freddie the other day. But our seller's attorney is going to be filing an objection and will be able to get the foreclosure reversed because Freddie Mac never notified him of the sale date. This will buy us anywhere from 3 weeks to several months time to resolve the issue and maybe be able to get this short sale approved.

We have 4 offers sitting here from buyers who want this house. This is such a shame to have this property ever go to foreclosure when buyers who are ready, willing and able want to move into this vacant property straight away. It makes absolutely no sense. You have to read the first post I wrote about this case in order to understand where we have come from and where we are trying to go.

In the first post we wrote about how we notified all the senators in New York and Florida. We have alerted all the media to this but for some reason they are not interested in this news story!

The homeowner has been on the phone for hours every day with Freddie Mac. First Freddie Mac says that Chase is the one that needs to tell the seller why she was rejected. Well, our negotiator at Chase ( who happens to be a Freddie Mac short sale trainer) told us she never got a reason why. She was shocked as we were that it was rejected by Freddie. Freddie never supplied the reason to Chase. So our seller asks, who turned down the short sale- Freddie or Chase? Freddie says it was Freddie who turned down the short sale. So our seller says to Freddie, "you are the ones that turned down the short sale and you have the reason why right in front of you. Why can't you just read off the computer screen what the reason I was turned down is." To which they say to her, "hold on, I have to ask a supervisor." HELLO! It is right there, in front of you. Read what is on the screen! Then she gets put on hold for 30 minutes and more- only to be told- "we have to get back to you on this."

So what is Freddie trying to avoid? What is the secrecy behind the rejection?

Please reblog so maybe someone who has some kind of authority over Freddie Mac will find this call for help and do something!

 

 

 

We are on our last session of SEO To The Top Webinar next week. Donna Harris has been taking the webinar and has been doing her 'homework'. It works if you work it. I am very proud of Donna's achievements and how she is able to grasp the concept of longtail keyword blogging.

Here is her the 'proof is in the pudding' post with her results.

The next session of SEO To The Top Webinar starts on January 13, 2010. Start your new year off with going to the top of google for the right keywords. Classes fill fast so register today by going to SEO TO THE TOP WEBINAR.

Via Donna Harris, REALTOR® & ASP - Hill Country Austin Lakeway Homes (RE/MAX Austin Skyline):

For the past few weeks, I've been learning a lot about SEO and how to get my blogs and websites ranked higher up in the search engines, without paying ungodly amounts of money to all those spamming companies.  I've spoken to a few of my regular blog visitors and they've all noticed a change in the formats and how the blog posts are written.

Is that good or bad?  It's good on my part, but I can see how it's a little more robotic on their part. However, I'm not blogging just for conversation with other members of ActiveRain.  I'm blogging in order to help capture more of my audience and dig deeper into how they are searching different words.

Below are a few examples of how I went from being ranked almost no where for main words, to being consistently ranked on page one.  Granted, I'm not in the first position on all terms, but I've made it to the first page, and for only working on this for a few weeks, that's a huge leap in this competitive Austin market.

With "Lake Pointe Bee Cave TX Homes for Sale" I'm ranked #1 and #2!!  I'm ranked higher than their main HOA page!!

lake pointe austin bee cave tx



I was very surprised, but as I would receive leads through my PPC accounts, I found many people searched the term "Hill Country Austin TX" so I incorporated that into my blogs and appear many times on page one.

Hill Country Austin TX Real Estate google print screen



Falconhead West is the community I live in and there are a couple of other Realtors that live here too, so I'm making sure I'm found being ranked high and often for future business as I meet and get to know my new neighbors.

falconhead bee cave google print screen



Lakeway TX is a very popular city in the area, and I have family that live there, so I'm also trying to make sure I capture the eyes of their neighbors.

Lakeway Austin TX google print screen


What you'll notice is that Google isn't finding just my ActiveRain site, but it's also finding my outside blog along with the localism links as well.  When you blog about hyper-local content, Google loves you!  I'm appearing multiple times for each blog, but on different platforms, and you never know which platform the consumer will like. Even my blogs for the different restaurants and shops in the area are highly ranked on page one.

I am a TREC (Texas Real Estate Commission) approved instructor, and I teach MCE classes about creating an internet presence, and I've definitely learned some new things the past few weeks.  Thank you to Katerina Gasset for your help and advice with some of the information beyond just the basics.  I had never thought about how important long tail keywords were.  I always concentrated on the short tail keywords as I felt that was more and most important... but it's not!

Some of the blogs I wrote for the above results are:

Geronimo Park - Apache Shores - Lakeway TX - Quaint Little Park

City of Lakeway TX - Lakeway City Park - Halloween Goblin Glow

Falconhead PGA Golf Course - Bee Cave TX

Real Estate - Lakeway TX Homes for Sale - Austin Texas - Market Activity

Falconhead - Bee Cave TX - Golf Course Community Great Place to Call Home!

Lake Pointe Austin - Bee Cave TX - Market Activity

Hill Country Austin TX Real Estate - Sales Have Increased

Hill Country Galleria Bee Cave Austin TX - Concert Series

Falconhead West Bee Cave TX - TailGate Party was a Success

Falconhead West Bee Cave Austin TX - Tour and Tailgate Party

Real Estate Hill Country Austin TX Homes Are Selling!

Lake Pointe, Austin TX Market Activity

**Are You Packed Yet?** 

donna harris Realtor Austin TX blog

Donna Harris, REALTOR®
RE/MAX Austin Skyline
www.DonnaHomes.com
Donna@DonnaHomes.com

Austin TX Real Estate and the surrounding areas of Lakeway, Bee Cave, West Lake Hills, Cedar Park, Round Rock, Spicewood, Circle-C, Steiner Ranch, and everywhere in between... Hill Country Austin TX Real Estate and beyond. Whether you're buying or selling an Austin home, I'll be with you every step of the way. 

For real time Austin TX listings, click here.

** #1 Agent in my Office for all of 2008 **

Copyright© 2009 By Donna Harris, All Rights Reserved. You may re-blog with links back to this post.
* Hyper-Local Blogging is Loved by Google Juice * was first published on donnahomesblog.com

 

How To Use Your Active Rain Blog To Get Listings!

There are many ways in which agents use their Active Rain blogs for buyers, like in relocation packages and email alerts. Since our focus is on getting listings and Bob Stewart has this contest going on about how we share our Active Rain blog to build existing relationships I thought that I would share how we incorporate our Active Rain blog on a listing presentation over the phone or in person.

We also use our Active Rain blog information with our existing sellers.


Here is the play by play:


1. We take all of our short sale information posts and post them on our website under its' own URL: short-sales-Florida.com. Whenever a person, attorney, prospect, neighbor, buyers agents, whomever has a question about short sales we send them a link to our page that contains all our Active Rain short sale posts all in one place so they don't have to figure out how to use, 'search' or 'tags'.  This way they can read at their leisure, book mark the page of even print out the articles to read later on. This is probably our most successful and effective marketing strategy in using our Active Rain blog.

short sales florida

2. Go Google Me! You see, every agent has some sort of website, most are buried in the google sand box never having been indexed so that gives us a huge advantage. We have Active Rain screen shots that we use in our slide show presentation showing us as the point leader for Florida and a slide that shows the most subscribed to blogs on Active Rain. Since we are in the top 4- that is something we can use in our listing tool box! Now I know a lot of people will say so what about the points. Well, I am here to tell you that our sellers know it is a big deal because they read our blog. Not only that, people who don't know us will say to us: I don't know what those points mean but they must be important to be up there like that. Why would I want to market that we are one of the most popular blogs out of 160,000 agents plus? More exposure for their listings of course! Success breeds success.

clustrmaps

3. On existing listings we take screen shots of our Active Rain statistics page along with our Clustermap screen shot to show them how many views their listing got from being posted on Active Rain. I love this feature because it is the proof in the pudding. Like Nestor says, "My favorite license plate is the Missouri, show me state." Show me what is going on with my listing! The sellers love this. We also use this same feature for listing prospects. We will take one of the existing listings and then show this same information to let them know what Nestor and Katerina can do for their property.

active rain statistics

4. Problem short sales: We take a post we write such as Freddie Mac- Does Anyone There Know How To Read- and post it, then ask for reblogs, then take the post along with all the comments and send it to all our Senators and Congressmen, media outlets, etc, to get some action. You can makes these types of posts very viral if they contain a good cause. People like to help with causes. The seller was in tears as she read each of the comments because it meant so much to her that there was support for her.

5. Spreading the word: You know I write a lot of posts from my heart, political, natural health, homeschool, etc. We have our 'subscribe by email' set up through feedburner. You do not need to be an AR member to subscribe to our blog this way. Many of our local moms, families, consumers and agents who are not members of AR follow our blog. Like kind attracts like kind. So we have a lot of readers who follow our blog not because of real estate but because of what we believe and that in turn, turns into referrals from those who know, like and trust us.  We have bookmarks and business cards that are just about our Active Rain blog. We pass those out everywhere we go.

6. Surprise: I am working on some fantastic marketing tools to highlight our Active Rain blog and more. Since I got my new mac I have discovered the endless marketing possibilities with the tools that mac has to offer. Already I have cut my time by one third in how long it takes to put a post together now. As I master these tools- I will share them with you but also wait til you see the stuff I am cooking up! Subscribe to our blog so you don't miss out.

If you are using Active Rain as your blogging platform you should look into ways in which to promote your blog to your existing data base, your existing clients and prospects in your community and on line. You can increase your readership, your email subscribers and develop the relationships that will lead you to listings and closed sales as well as making some great contacts along the way.

 

 

Creative Commons License How To Use Your Active Rain Blog To Get Listings!  by Coach Katerina Gasset is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License



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Wellington Florida Short Sales- Luxury Listing Short Sales Do Close!

If you own a Wellington Florida Luxury home and have been wondering what your options other than foreclosure are; you may be able to do a short sale on your luxury property.

We just closed on a listing we had that was appraised for $2,400,000 just 3 years ago. This is one of our favorite listings because it sits right on the International Polo Fields and events. The views are outstanding during Polo season where you can host great parties overlooking the Polo games.

wellington Florida short sale agents

There were two loans on this property. The seller listed this property with many different agents that 'know' all the Polo players and those in that line of work and obviously his thinking was that these agents would be able to sell his home. He even listed this property with my best friend because of who she is married to but even that notoriety did not sell his home. Nestor kept in touch with him for 3 years. But the seller had promised it to this agent and that agent before he met with us. We were like 4th in the line of who he promised his listing to. Finally he listed his house with us through an expired mailing program where Nestor just stayed in front of his face on a regular basis. When it came time to really need someone to negotiate a short sale for him- he listed with us as the other agents who promote this type of listing are not into doing short sales.

We listed the house for $1,795,000 and reduced it to $1,495,000 when we started to get offers. The final reduction was down to $995,000. We had some crappy offers and then about 3 good offers. The seller chose the offer that he liked the best and that he felt most comfortable with.

Both short sale lenders were quick to respond and easy to work with. It took less than 60 days to get acceptance letters from the short sale lenders and we got an offer through at $740,000. This is one smart buyer! The land itself is worth $695,000!  We have lots listed for near the same price in this exact neighborhood.

Another successful Short Sale closing!

wellington Florida short sale agents

 

FTC Disclaimer: Not all short sales close successfully. Not all luxury home markets have success in closing short sales. There are no guarantees that your short sale will be approved by your lender. This post is to be considered marketing for the purpose of obtaining listings. The information within is for informational purposes only.

Search For Wellington Florida homes for sale

 

To  view Florida Short Sales- Click here. We know Palm Beach County Short Sales and Port St Lucie Florida Short Sales and will help you get your home Sold if you need to Sell your home and help you buy your home in Palm Beach County Florida : Call us today.

 

 

 

Wellington Florida Short Sales- Luxury Listing Short Sales Do Close! Copyright © 2009 by Katerina Gasset* all rights reserved*

 

 

 

 

 
 
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Nestor & Katerina Gasset Realtors® Wellington Florida Luxury Homes

Wellington, FL

More about me…

International Properties and Investments, Inc.

Address: 1021 Cherry Lane, Wellington, Fl, 33414

Office Phone: (561) 753-0135

Cell Phone: (561) 502-1577

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Wellington Florida Real Estate Blog By Katerina Gasset of International Properties & Investments, Inc. is a Great Place For Real Estate Agents and Potential Buyers and Sellers to get to know more about Wellington Florida as well as other parts of Palm Beach County.

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