Master-Mind Alliance is bringing its successful DONE Business Solution to Redding, Ca. Founded over 30 years ago, by Richard Paris Borough, Ph.D. the Master-Mind Alliance has helped hundreds of small businesses succeed. Given the challenging economy, we wanted to bring a group to Redding so that local business can enjoy the same benefits and success.
Statistics from the Small Business Administration show that only one of three new businesses lasts beyond the third year of operation. Two-thirds close their doors forever. This is only part of the story. Many of the businesses that remain open past year three struggle needlessly because business people tend to go it alone, then get lost in distraction, become overwhelmed by the minutia of the details, and drown in the tyranny of the urgent. Soon their strategies no longer produce results that match up with their intentions, and they get unhappy.
The Master-Mind Alliance program is an antidote to this no-planning syndrome and the dreadful consequences of failure and settling for less. The Master-Mind Alliance is an on-going, continuous improvement planning process that builds DONE Businesses, businesses that work like they’re supposed to, that produce profits, even in a down economy, and give those who operate them something priceless: Predictability.
The Master-Mind Alliance offers a combination of education, masterminding, accountability and support in a group setting to sharpen members business and personal skills. The goal is to help those who run businesses accelerate their performance and overcome any behaviors (or high stress factors) that may be undermining their personal and professional success. Business owners, managers, and professionals all benefit from the power of the Master-Mind Alliance.
The Redding Master-Mind Alliance is holding a no cost informational meeting in Redding:
· Date: Tuesday, June 14
· Time: 9 am to 12 pm
· Location: Oxford Suites. 1967 Hilltop Drive, Redding, Ca
· Cost: No Cost
You will leave this meeting with several powerful business development strategies with which to make your business better immediately. Only 20 seats are available and reservations are required.
Reserve your seat at http://mastermindredding.eventbrite.com or contact Graham Skinner at 530.343.4012 or Kate Bourland at 530-638-3328.
I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.
How To Set Up a Facebook Business Page - 30 Days to Social Media Results - Day 11
Yesterday we went through the anatomy of a Facebook Business Page.
Today it’s time to set up a business page. As a Facebook marketer, I am adamant that if you are using Facebook for business that you need to do it through a Business Page and NOT your personal profile. Leave your personal profile for connecting with true friends and family. Set up a business page to connect with prospective clients.
Before. we get to the video on setting it up.
What do you really want to use your fan page for? Go back through the notes that you created in the early part of this series. Before moving forward make sure that you have the answers to this question.
So what do you want to use your Facebook business page for? Here are a few options:
Generate Fans (to follow-up with and sell)
Boost my email list (to follow up with and sell)
Sell products directly
Create brand awareness
Create massive credibility
Figure out this question before you take another step because it will determine which direction you want to head. If you’re not clear, leave a comment and I’ll see if I can help point you in the right direction.
Now that you have it, set up your Facebook Business Page: Here’s How:
I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.
When Facebook changed the Facebook Business Page platform last week, they quietly announced that FBML code would be replaced by a more complicated Iframes format.
In case you don't know, FBML code is what makes those great landing pages that encourage your visitors to “like” and to interact with your business.
What does this change mean for your facebook business page?
In the short term, it means that any existing FBML coded pages will continue to work.
On March 11, 2011, new installations of the FMBL app will not be allowed.
Expect Facebook to gradually phase out all FBML coded pages at some point in the future.
The good news is that Facebook's IFrame Tabs that will provide even greater flexibility for the Page owners. Expect some new resources to help non coders adapt.
So what do you need to do to prepare for the upcoming transition?
I suggest that you add several additional FBML tabs prior to March 11, even if you don’t have current plans for them. This will give you flexibility to add more content in both the FBML and IFrame formats.
If you need help uploading the FBML App, give me a call. For a nominal charge we’ll install it for you. (If you are in Shasta County call the Small Business Development Corporation at (530) 225-2770and make an appointment with Kate, Justin or Jessica)
I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.
I’m a big fan of Bob Proctor and have been following his Six Minutes to Success video series since January. If you haven’t seen it, I highly recommend that you do.
This is an awesome daily six minute exercise designed to help you focus on what’s important in your life and business. Awesome stuff.
Today’s video was on “The Will”. It’s so powerful that I have to share it.
The message is very simple, your will is a direct function on your ability to concentrate.
The key to success is your ability to learn to concentrate as concentration increases the vibration and moves us all closer to success.
If you see only the objective than the obstacle must give way. Good Stuff.
Here’s an exercise. Do it for every day for the next 90 days.
Print this red dot and put it on a wall. Spend five minutes concentrating on the red dot every day. Focus only on the red dot. If your mind wanders, that’s ok bring it back to the red dot. This exercise will improve your concentration,, improve your will and help you move mountains!
I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.
Anatomy of a Facebook Business Page - 30 Days to Social Media Results - Day 10
It’s time to launch into setting up your social media profiles and getting your social media machine in gear. We start with Facebook, the “801” pound gorilla. (I stole this from a comment, thanks Prayful)
Currently Facebook is the standard by which all other social media is measured. The goal today is to introduce you to the elements of Facebook Business Pages and help you fine tune your profile so that it becomes a highly effective tool for your business.
Enjoy the video:
Social Rule: What keywords will you use to help your Business Page Rank in Facebook and Google Search Engines?
Exercises: Using the bio information that you put together in the first lessons, adjust of fill out your page profile. Make sure that your profile includes keywords that speak to your #1 and #2 target audience!
I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.
As everyone knows by now, Facebook unveiled a new platform for their business pages this week. I happen to like the changes as I think that they benefit local businesses in many ways.
The new Facebook page lay out acts more like personal pages and provide some excellent tools for businesses. These include:
Unlimited “liker’s” - with personal profiles you can only have 5,000 friends.
Increased functionality - you can add special landing pages, contests and promotions as well as apps that give your page increased functionality. You can’t do this with personal profiles.
Take advanage of Facebook geo-targeted advertising. Again you can’t do this with Personal Profile Pages.
Here is a short video that I put together that highlights the new pages:
The only negative that I’ve discovered so far is that the pages dont’ always show up in chronological order. This makes no sense and we hope that Facebook will address the issue soon!
I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.
Start filling in The Social Media Planning Matrix based on your business priorities. Make sure that each social media venue that you choose does the following:
Advances one of the specific goals that you have set as an important priority.
Addresses a specific target audience that are directly related to your business goal.
Reinforces marketing efforts that are already in place for that goal and target audience
Stays within the budget allowed
Remember that Social Media is one tool in your arsenal of business and marketing tools. It is not a marketing panacea. Use it wisely to build your brand awareness both online and offline.
Be consistent with your message and your content and stay focused on attracting the clients that you want to attract.
Social Media Rule: How many contacts will you invite to your social profile each day? (no more than 30 a day)
Social Media Exercises:
Start Compiling a list of topics to discuss. This can include tips, articles or videos to upload.
Schedule time (just 30 minutes a day) to spend on one Social Media Site
Be sure to allow your personality to shine through. Stay professional, but real!
I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.
Touches, Trigger Points and Transactions - The Real Power of Social Media
It’s estimated that someone needs to see your message as many as 30 times before they internalize your business. This means that someone needs to be “touched” by your marketing anywhere from 7 - 30 times before they will buy.
What are Touches, Trigger Points and Transactions?
Touches are simply the number of times that a potential client sees your marketing message.
Trigger Points are events that move someone from the “shopper” status to the “buyer” status. A trigger point is what provides the “need” to buy.
No amount of marketing will make someone buy until a Trigger point puts them into a position where they need to buy?
Transaction is simply the sale.
So what does this have to do with Social Media Marketing?
The answer is everything? Social Media Marketing give you the ability to “touch” your prospect with your marketing message and build a relationship with them. By doing this, when the trigger point takes place, and the prospect becomes a buyer, you will be able to leverage the relationship and turn it into a sale.
The “touch” strategy keeps you visible because you provide useful information to your customer.
As we wind down the planning process and begin to enter the actual implementation of the social media I encourage you to create a “touch” mindset in your marketing efforts.
Social Results Exercise: Write down 30 ways that you can “touch” your client through social media.
1. What kind of content will your provide that will deepen the relationship? 2. Social media touches can link back to your Blog, website or other websites. Is there something that can add value so that they remember you when the trigger point happens?
I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.
Today I’m going to challenge you to find your real voice, the real you, not the word smithed you. Too often businesses are inconsistent with the message that they put out. The website says one thing, Facebook says another and Linked In, yet another.
We all struggle with what to say about ourselves in our profiles. Should it be professional or real. Should it be written for the reader or the search engines?
Social Media is about being real! Tell your story, the one you really don’t want to tell. It’s that story that will make people connect with you. It’s that story that will be your irresistible difference. The one that touches people and makes you feel real to them. The one that tells them that you and only you understand what they are going through! Yes, it still needs to be professional, but make it human.
Take the next 30 minutes and write out your story!
Answer the following questions:
1. Why do you do what you do? 2. How did you end up in this career? 3. Why are you interested in this “niche”? (first time homebuyers, investment whatever it is?
Ready, Set, Go - 30 minutes!
I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.
Yesterday my daughter showed me this powerful website game called Playspent Playspent was developed Durham Ministries of North Carolina. It models the choices that more then 14 million unemployed Americans have to make every month. Real scenarios, real choices.
Play Now and post in the comments below how many days you make it....
As a debt consultant I see and feel this pain every day. As Real Estate Agents you deal with this pain every day. We try to ignore it. We try to focus on those that aren’t suffering. But the suffering is real and it’s a problem that all of us need to acknowledge.
As I played this game, when it came time to ask for help, I couldn’t and didn’t. This is primarily because my husband has been unemployed for more than two years with no job in site. He is turned down nearly daily because he’s over experienced. Had I asked for help people might have thought it was for real.....and maybe it would have been!
It’s real, it’s exhausting and many of you reading this post understand first hand the choices that must be made in this game.
Play the game. What will you do next time you see someone on a street corner with a sign? Pay it Forward.
How can we as a community help to combat this reality in our own cities?.....
I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.
This Blog is my voice on the political, financial and social implications of debt. My goal is to encourage my readers to think outside their own personal reality and to challenge the social and political truths we have been taught about money, finance and our "free market" economy.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
Trigger Points are events that move someone from the “shopper” status to the “buyer” status. A trigger point is what provides the “need” to buy. 
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