The Importance of About Me Pages - 01/30/11 01:04 AM
Have you revisited your About Me Page lately.  I know that I haven't.  With changes in our economy I bet parts of your business have changed since you started your Blog.   This is a great reminder, video anyone?
Via Heather Chavez, Real Estate Virtual Assistant (928) 692-3235 (Second Self Virtual Assistance):
One of the most frequently visited pages after a site's landing page is the "About Me" page.  I am still amazed that there are REALTORS® out there who don't have anything more than contact info on their "About Me" pages, if they even have an "About Me" page to begin with.  … (15 comments)

Facebook Launches Easier Business Page Set-up. What Does this Mean for You? - 01/29/11 11:56 PM
Facebook Launches Easier Business Page Set-Up.  What Does this Mean to You? Yesterday I wrote about the benefits of having a Facebook Business Page for your business and outlined why it's a smart idea to use a business page instead of a personal profile to promote your business. Today Facebook unveiled it's new simpler interface for creating Facebook Business Pages. The interface is much more graphical in nature and is designed to help users understand what kind of page to create.  The new interface accomplishes three things:
 
1.  It makes it easier to choose what kind of page to create
… (7 comments)

Facebook: Business Page or Personal Profile - Which is Better? - 01/28/11 11:58 PM
Facebook Business Page or Personal Profile - Which is Better? At our recent Redding CA Social Media Meet up we started a conversation about the risks of setting up a personal Facebook profile for a local business. The need to leverage the power of Facebook is no longer an option. Facebook has far too much momentum to be ignored. Many small, local businesses find Facebook personal profiles easier to work with and seemingly more effective than the more formal Facebook pages. I've been studying this for a while and have done a good amount of research on the topic. So why … (23 comments)

We are ready to make an offer: How much did the Seller pay for this Property? - 01/28/11 02:21 AM
This is a great blog post by Endre that points out an big issue in today's Real Estate Market.  We all want a deal, but a deal at someone else's expense is really not a deal.  Just saying!  
Via Endre Barath,Jr. (Beverly Hills,CA.310.486.1002 Coldwell Banker):
We are ready to make an offer: How much did the Seller pay for this Property?Just recently I was asked by a first time buyer this question.
 Great question if you are curious or if you want to know if the seller is underwater due to higher loan to current value. If you know the answer to this question you … (7 comments)

Social Media Meet Up Brings Business Together in Redding, CA - 01/26/11 11:54 PM
Redding Social Media Meet and Greet at Need to Speed Redding' s 3rd Social Media Meet and Greet happens on Thursday January 27th. Businesses from all over Redding, Shasta and Tehema come together to talk Social Media. We'll talk about what working and what's not. Kate Bourland (tha'st me) will discuss Social Marketing Fusion - or how to integrate your offline marketing efforts with your online Social Media. Dan Mabri will share how he is successfully using Social Media with a regulated industry. Tim Scarborough will share what works and what doesn't work with video. It should be a good time … (6 comments)

How is California Debt Settlement Different than Bankruptcy? - 01/25/11 09:58 AM
How is California Debt Settlement Different Than Bankruptcy? Debt Settlement also know as  Debt restructuring is not Bankruptcy. With debt settlement you pay back your creditors by negotiating with them to accept less than the principal balance that they claim you owe. There are not public records when you utilize a California debt settlement company and no one knows that you have hired a someone to help with your credit card debt. Bankruptcy involves going before the courts and having debt forgiven. Filing bankruptcy is a serious decision with serious consequences and should be considered only as a last resort, based … (1 comments)

California Debt Settlement - Can I Negotiate My own Debt - 01/24/11 02:16 AM
California Debt Settlement - Can I Negotiate My Own Debt? You can absolutely settle your own credit card debt if you have the time, patience, knowledge and nerves to deal with your creditors. Doing so is not likely to save you more money than letting our professionals do it for you and will likely be a huge headache. A professional negotiator is not going to be intimidated by creditor tactics which are sometimes illegal. More importantly, a professional debt negotiator will know when a creditor is If you are a mechanic you would probably fix your own car, otherwise you will … (2 comments)

How is Debt Settlement in California different than Credit Counseling? - 01/23/11 06:47 PM
How is California Debt Settlement different than Credit Counseling? A common question that I get asked is how Debt Settlement in California is different from credit counseling. The answer is that Debt settlement is different from credit counseling in that Debt Settlement actually lowers the amount of debt that gets repaid. On the other hand, credit counseling programs do not negotiate your balances down. Instead Credit Counseling will reduce only your interest rates. Also, not all creditors will give you a lower interest rate.

There is data that shows fewer people graduate from Credit Counseling programs because the payments … (0 comments)

California Debt Help - Why do Creditors Settle? - 01/23/11 06:33 PM
California Debt Help - Why Do Creditors Settle?
If you are legitimately struggling and/or do not foresee being able to pay your debt in the near future, creditors would generally much rather settle than risk getting nothing or risk that you file bankruptcy. It is common practice for credit card companies to sell delinquent accounts to collection agencies, often for just a few cents on the dollar. A settlement tends to make economic sense to creditors. Debt settlement helps them recover a portion of money that they otherwise may not have. Also, most people who have been struggling for years have already … (6 comments)

How to Write a Press Release Mini Series - Day Five of Five - 01/23/11 06:04 PM
How to Write a Press Release Day 5 of 5 pulls all of the suggestions and ideas together.  I hope that you have found the re-blogging of this valuable information helpful!
Via Mark Menzella-We build websites for REALTORS® (RE/Advantage):
Now all that's left to do with your press release is to decide where you are going to submit it for all your intended clients to view. Make sure you choose a site that will give your release maximum exposure - here are some sites I suggest:
http://free-press-release.com/
http://www.pr.com/
http://real-estate.dbusinessnews.com/
http://www.malebits.com/
http://www.prweb.com/
http://realestaterama.com
Bringing it all together: There are 5 technical parts of a … (3 comments)

How to Write a Press Release Mini Series - Day Four of Five - 01/23/11 06:03 PM
How to Write a Press Release Mini Series Day 4 of 5 goes over how to create backlinks to your website.  Again it's all about getting found in google!  Good stuff!
Via Mark Menzella-We build websites for REALTORS® (RE/Advantage):
Today's post is about back links. Just like any an SEO enhanced web page back links are also important for your Press Release. Creating back links within your press release is a very important SEO tool but there are a few points to keep in mind when creating these links:
1. Guideline to writing a release is 1 link per 100 words
2. Release … (0 comments)

How to Write a Press Release Mini Series - Day Three of Five - 01/23/11 06:02 PM
How to write a press release mini series day 3 of 5 covers google adwords and finding the right mix of key words.  Good stuff!
Via Mark Menzella-We build websites for REALTORS® (RE/Advantage):
On Day 3 I want to talk about tools you can use to help you with keywords and LSI keywords. Here is a list of tools you can utilize through Google to find the perfect keyword(s), keyword phrases and LSI keywords.
1. Google Adwords – use to search for related keywords https://adwords.google.com/select/KeywordToolExternal For example: I ran a search on the broad keyword – IDX. Adwords gave me results of similar … (0 comments)

How to Write a Press Release Mini Series - Day Two of Five - 01/23/11 06:01 PM
As promised, here is the re-blog of this excellent press release mini-series.  It's a lot like blogging and just one more arrow in your SEO quiver!
Via Mark Menzella-We build websites for REALTORS® (RE/Advantage):
Press releases foster a non-confrontational, not too 'sales pitchy', avenue to expose the benefits of your business, products and services to your client base. Over the next 3 days I am going to dive into press releases and the tools you can use to create productive releases and newsletters. Google offers many free services that REALTORS® can utilize to find appropriate keywords and phrases to use in press releases … (0 comments)

How to Write a Press Release Mini Series - Day One of Five - 01/23/11 05:57 PM
 
This is a very old series that is worth being resurrected.  I'll be re-blogging the entire series here.  Press Releases are a very important part of your online strategy!
 
Via Mark Menzella-We build websites for REALTORS® (RE/Advantage):
Press Releases can be a great way to get information about yourself or your office on the Internet. They are yet another avenue for the webmaster to build quality content. Press Releases for a Real Estate Office can announce new hires or large transactions. Remember all you need is a news worthy story to tell.
Why write one? I guess the simplest reason … (0 comments)

How Can I Get Debt Help in California? - 01/22/11 11:46 PM

How Can I get Debt Help in California? Our programs use a process called "debt negotiation" or "debt settlement".This is the process of negotiating a reduction in your principal credit card balances. To qualify you must have $7,500 or more in unsecured debt. Some of our programs have a $10,000 minimum. There is no cap on the amount of unsecured debt you may enroll. We have had clients with several hundred thousand in credit card debt .
 
Unsecured debt is typically credit cards, but can also include medical bills and most loans that are not tied to collateral … (3 comments)

Sleeping Beauty coming to Redding California - 01/17/11 11:45 PM
Sleeping Beauty Kids will be presented by the students of Redding School of the Arts. Redding School of the Arts is known for it's excellent theater productions and this year's Sleeping Beauty is no exception.
 
Tickets are now on sale and can be purchased online, at the school or at Bernie' Guitar. If you are looing for things to do in Redding CA, don't miss this great play.
 
Directed by Hillary Rogerson, Redding School of the Arts presents Disney's Sleeping Beauty Kids.
February 4th at 7pm and February 5th at 2pm and 7pm, 2011.
Showing in the David Marr … (6 comments)

The power of tears - 01/17/11 03:27 PM
Wow, this is one of the most beautiful blog posts that I have read in a very long time. Definitely worth sharing.  I will be keeping this article in my inspiration book.  Very good stuff!
Via Sharon Lee (Sharon Lee's Virtual Assistance):
 
"Those who do not know how to weep with their whole heart don't know how to laugh either." - Golda Meir
Do you have a lid on your tears? Do you also have a hard time laughing with your whole body? Our tears are a God-given way of expressing sadness, just as laughter is a God-given way of expressing … (0 comments)

Social Media Marketing Tools - My Social Blend is One to Watch! - 01/16/11 11:55 PM
Social Media Marketing Tools can make our lives easier. Yesterday I discovered one called My Social Blend. This free social media manager is similar to Hootesuite with an added feature. My Social Blend is a social aggregater, meaning that. it blend your friends, statuses, and inboxes of your favorite social networks into one easy to use interface. This means that your Facebook statuses will be mixed in with your Tweets, LinkedIn and MySpace all on one screen and in chronological order. In addition, it allow you to post to all your main networks, Facebook, Twitter and Linked In from one location … (4 comments)

How to Create a Blog Post for Customers and Search Engines - 01/16/11 01:51 PM
This is one of those blog posts that is timeless.  Wash, lather, rinse.  Define who you are writing to and then structure your blog post accordingly.  This with consistency will build you following and your client base!  Good Stuff
Via Brad Andersohn (Zillow - Outreach Manager):
How to Create a Blog Post for Customers and Search Engines.  There are three important audiences to be writing for: 1. Other members and friends of your Social Networks. 2. Consumers, Subscribers, and a Target Audience of readers.  3. Search Engines.  I'm sure this is preaching to the choir, but this is important information to be shared if you … (2 comments)

ActiveRain University Suggestion Box - 01/16/11 01:42 PM
I have read about Active Rain University but didn't understand what it is; until today.  Active Rain University is a series of online trainings designed to help our community get more value out of blogging and online activities.  Good Stuff
Via ActiveRain University (ActiveRain University):
We would like to double the size of the ActiveRain University, and we already have a few ideas in mind. There is so much awesome information to share that we can't fit it in the schedule we have now. This will mean more classes, more guest speakers, and more input from our members.
What would you like to … (0 comments)

ActiveRain's New Social Blog - 01/16/11 03:47 AM
Just in case you haven't seen this guy yet.  It's pretty cool.  I sill  like the "old-fashioned" way of navigating Active Rain as it helps me meet new members.  I'll be using both!
Via ActiveRain Corp.:
We have a new feature that helps you view the most recent posts of the members to which you subscribe.  Previously you clicked Blogs, saw your blog subscription list on the right hand side and clicked through each amazingly talented member one by one.
No longer my friends! The new ActiveRain Social Blog makes it easier!
The Social Blog is a one stop shop to view the … (5 comments)

Create Calm out of Social Media Chaos with NutShellMail - 01/14/11 11:54 PM
Have you heard of NutshellMail?  
 
This is a must have organizational tool that can help you stay on top of your social media profiles.  
 
You connect your Facebook, Twitter and other social media profiles to the application and it delivers conversations, facebook posts and other important information right to your inbox.
 
If you manage or have more than one business page or social media profile, Nutshellmail can really simplify your life.  
 
Sorry but (photo goes here once the 500 internal server error goes away)
 
I like it because it's allowed me to turn … (10 comments)

Fight Back Against Dead Soul Debt Collectors - 01/13/11 02:54 PM
It's a known fact that debt collection agencies regularly violate the law in the process of collecting debts. Many years of poor oversight and neglect have allowed these companies to cross the boundaries beyond acceptable limits.
In 2010 the mortgage servicing industry was exposed for "robo-signing" foreclosure papers on millions of American Homeowners.  When it first came out there was a huge uproar and publicity blitz by the banking industry. Sadly, this story has slipped into the shadows of American Consciousness as foreclosures continue to climb unchecked.
Many don't realize that "robo-signing" is the norm for the banking industry, not the exception.  Collection Agencies have … (2 comments)

I Missed President Obama's Tucson Memorial Speech - In Case You Missed it Too Here it Is. - 01/12/11 11:41 PM
I've been so busy at work that I completely missed President Obama's speech in Tucson today. My husband tells me that it was extremely moving. In case you missed it too, here is the official copy from the White House webpage. In searching for this I've read some great commentary. My favorite was from Jacob Heilbrunn of the Huffington Post where he wrote, "In essence, Obama returned to his earliest and most deeply felt theme, which is that optimism, not hatred, civility, not rancor, hope, not despair, should guide and elevate America, no matter how heated or turbulent political issues may … (8 comments)

7 Practices for a Good Future: - 01/10/11 03:23 AM
I was going through some old groups that I thought were inactive and found this in The Secret Group.  The plan was to leave groups that were not current or had been taken over by content not relevant to the topic.  Instead I found this wonderful post that is so worth sharing!! good stuff!
Via Don Wixom (RE/MAX Advantage Nampa, ID):
7 Practices for a Good Future:
 
Our pastor spoke from Philipians on Sunday morning and challenged us with these 7 practices for the new year, so I took notes.
 
1.     Speak with confidence and in a positive fashion.  I want to encourage … (6 comments)

Fannie Mae Is Helping You Find Your Way Home - 01/07/11 02:51 AM
One of the lessons that I have learned in the past several years is that of compassion and understanding.  Mostly, I have learned not to judge unless I've walked a mile in someones shoes.  This video provides a wonderful way to do just that.  Good stuff!
Via Mykel Martin - Your Rancho Cucamonga Realtor DRE# 01169000 (Rancho Cucamonga, CA. Real Estate):
Fannie Mae WaysHome - an interactive video simulation helps Borrowers avoid foreclosure.
Fannie Mae just released a phenomenal, new interactive video.  In this video you become the lead characters in real life, everyday, financial challenges that so many people are facing today...
They portray 3 … (1 comments)

National Financial Wellness Month - 01/07/11 02:47 AM
I had not heard of National Financial Wellness month.  I find it interesting that banks and financial institutions are starting to change the message they are giving.  It used to be credit, credit, credit.  Now I'm seeing more in the way of helping people save.  That's good news!
Via Nicholas Goraczkowski - Your Mortgage Resource (720) 83-RATES:
National Financial Wellness Month
What a better way to start the new year than celebrate National Financial wellness Month? This is a great time to come up with a plan to get your family's financial goals in order.
Do you plan on taking a vacation this year? … (0 comments)

The Pen that Remembers What You Don't - 01/06/11 11:35 PM
I just discovered this awesome technology by Livescribe called a Smart Pen. Simply put it's a computer in a pen. The pen records sound while you are taking notes and then allows you to go back to the exact spot in the recording by simply tapping the pen on your notes. The implications of this for Real Estate professionals is amazing. From walk-thrus, to inspections, even presentations and first consultations with clients. Imagine if you never had to miss anything in your notes again. I want one bad. The pens were first released in 2008 and are now in their second … (4 comments)

Fusion - The New Marketing Buzz word for 2011 - 01/04/11 11:20 PM
Recently I've come across a "new" termiology - Fusion Marketing.  I'm going to go out on a limb and predict that "Fusion" will be the next big marketing buzz word.
The trend over the past 10 years has been online versus offline marketing methods, old school vs new school.
The internet has matured and is now considered main stream.  
Fusion media is nothing more than tactics that integrate the use of offline media with online media.  
Examples include your website on brochures, QR Codes etc.
I've always used the term "integration", but fusion does sound sexier, Don't ja think.
… (7 comments)

Pay it Forward - When Someone Can't afford Medication - 01/02/11 07:06 PM
In these econonmic times thousands, if not millions, of Americans are struggling with basic medical care. Many are faced with the choice of putting food on the table or medication. In truth, there have been times over the past two years where I have been faced with the same dilemma. All too often people choose to go off medication due to the hight cost, putting themselves and their family at risk. The biggest challenge is that these people make too much to qualify for public healthcare, but too little to be able to afford healthcare on their own. It's a major … (4 comments)

 
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Kate Bourland Onlilne Marketing Mobile Marketing

Kate Bourland

Redding, CA

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Address: 1095 Hilltop Drive, 104, Redding, CA, 96002

Office Phone: (530) 638-3328

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This Blog is my voice on the political, financial and social implications of debt. My goal is to encourage my readers to think outside their own personal reality and to challenge the social and political truths we have been taught about money, finance and our "free market" economy.


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