It's been a while since I've logged into my Blog, having gotten very busy in the past month, but that's really no excuse if I'm planning my time correctly.  Remember the concept of the "survival of the busiest?"  I think there's a lot of value in that concept, because being busy really forces someone to plan his/her day productively.  And today is Day One of adhering to a sensible schedule with my daily assignments logged in precisely. 

And, one of those assignments will be to spend some time each day thinking about and writing my next blog post.  I think this is important because blogging enables me to gather my thoughts in a logical and cohesive way, and in doing that, it affords me a clearer perspective of what I'm doing and where I'm heading...and if that's in the right direction.

So consider me the Prodical Son, an errant wanderer who's back on track. It's good to be here.

See the rest of this posting at http://publicrelationstoday.blog.com/

Also view my website at:  www.PrimaveraPR.com

Recently I interviewed a prospective client who is in the restaurant business. He owns an upscale seafood restaurant that a year ago featured white tablecoths, 12 different sauces for his fish and all the other trappings, such as fancy micro vegetables and 'towers' of food presented on plates, that go with an upper-tier operation.  "I saw the writing on the wall a while back," he says. "I knew that people want to eat more casually and simply. They still want quality, but they want it to be simple and laid back." 

See the rest of this posting at http://publicrelationstoday.blog.com/

Also view my website at:  www.PrimaveraPR.com

If you're like me, you may want to do EVERYTHING at the beginning of the year that you didn't accomplish prior to the holidays.

There may be the urgent crush to roll out all the cannons to market both yourself and your product or service in this economic downturn........

See the rest of this posting at http://publicrelationstoday.blog.com/

Also view my website at:  www.PrimaveraPR.com

In my small hometown, some of the elected officials who serve on our Town Board are being challenged in the courts with various charges of corruption, from bribery and cronyism to harassment and discrimination.  The legal fees to defend these cases are mounting, and taxpayers are nervous about the possibility of long, drawn-out proceedings, not to mention the awards being sought, one of which is $30 million.

As a professional marketing person, I have always relied on communications to pay for my supper, but in "legaleze" speak, it's the lack of communications that seems to be the first line of defense. 

See the rest of this posting at http://publicrelationstoday.blog.com/

Also view my website at:  www.PrimaveraPR.com

It's so hard to say goodbye. Almost inevitably, business relationships come to an end.  You want them to last forever, and while many may be long term, nothing lasts forever. Clients' needs and expectations change.  People in power move on.  Others die.  Saying goodbye and knowing how to say it is part of the sales process.

To view full blog, go to:  http://publicrelationstoday.blog.com

Cool Head, Easily Said

When I first explored the public relations field, an early mentor told me that the foundation of the practice was really common sense and, primarily, always encouraging clients to keep a cool head, no matter.  Some may say, easily said, but hard in practice, considering that all human activity is, after all, human.

Too view this full post, go to:  http://publicrelationstoday.blog.com/

 For additional information, contact Bill Primavera at bill@primaverapr.com or WilliamPrimavera@aol.com

Local Businesses in My Own Hometown Respond

To the Economic Downturn

Communications and price points head the list with customers

     The financial crisis that captured headlines in late September has reached global proportions, and the news seems worse each day about how it is affecting all aspects of American life.  Most of us, however, relate to bad news on a very local level. How is the economic downturn affecting our businesses in our own areas?

Too view this full post, go to:  http://publicrelationstoday.blog.com/

 For additional information, contact Bill Primavera at bill@primaverapr.com or WilliamPrimavera@aol.com

Weathering a Turnabout

Never in recent history, probably not since World War II,  has there been such a turnabout in lifestyles choices and expectations, from the cost of that daily fix of coffee to lessened possibilities for home acquisition among young people to anticipation about living out one's golden years with some degree of security.

To view this entire blog, go to: http://publicrelationstoday.blog.com/