The Fish that Gets Caught - 12/18/08 10:51 AM
In my small hometown, some of the elected officials who serve on our Town Board are being challenged in the courts with various charges of corruption, from bribery and cronyism to harassment and discrimination.  The legal fees to defend these cases are mounting, and taxpayers are nervous about the possibility of long, drawn-out proceedings, not to mention the awards being sought, one of which is $30 million.
As a professional marketing person, I have always relied on communications to pay for my supper, but in "legaleze" speak, it's the lack of communications that seems to be the first line of defense. 
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The End of the Affair - 12/14/08 09:22 PM
It's so hard to say goodbye. Almost inevitably, business relationships come to an end.  You want them to last forever, and while many may be long term, nothing lasts forever. Clients' needs and expectations change.  People in power move on.  Others die.  Saying goodbye and knowing how to say it is part of the sales process.
To view full blog, go to:  http://publicrelationstoday.blog.com
 
 
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Cool Head - 12/08/08 11:27 AM
Cool Head, Easily Said
When I first explored the public relations field, an early mentor told me that the foundation of the practice was really common sense and, primarily, always encouraging clients to keep a cool head, no matter.  Some may say, easily said, but hard in practice, considering that all human activity is, after all, human.
Too view this full post, go to:  http://publicrelationstoday.blog.com/
 For additional information, contact Bill Primavera at bill@primaverapr.com or WilliamPrimavera@aol.com
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Bill Primavera

Yorktown Heights, NY

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Coldwell Banker Residential Realty

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