TELL ALL OF YOUR CLIENTS

"IT IS ONLY A BUYERS MARKET IF YOU BUY SOMETHING "

We all see it everyday. As a loan officer my pre-approval pipeline is going to burst. Meanwhile as agents you are spending you weekly food budget on gas driving "shoppers from place to place"

We need to rethink how we qualify our people. Ask the right questions for trial closes.

When interviewing people try and gage there commitment level. You can do this by being very direct. after getting the criteria of the house they want,  ask them: "assuming we find this house are you guys going to put an offer in?" 

Tell them it is OK to be a shopper instead of a buyer. At least this way you know what you are dealing with. Offer them with a different set of services geared towards shoppers. It will save you time, money and frustration.

These people need to be contact frequently but they do not need to be driven around. Continue to reiterate that buyer sometime wait themselvfes right into a sellers market. Shoppers need drip marketing Buyers need personal attention!

 

Good luck

 

 

 

 

 
I posted an article yesterday about staying positive. I wanted to put my own thought on that article. In this day and age it is so important to keep a positive mental attitude. I talk to my realtors about staying positive all the time. The reason is simple. People want to be around and work with charismatic people. Charisma starts with personality. Think about the most charismatic person you know. Are they “doom and gloom-ers” or do they make you feel good when you’re around. The answer should be simple - they are a breath of fresh air. Charisma builds on a positive attitude. Remember who you are in your sphere of influence. You are a charismatic leader. People yearn for a leader not more followers. The reason is simple: leaders love other leaders and followers need leaders. As a realtor and trusted adviser you want people to look up to you all the time. Not just when there are buying a house from you. This all starts with being the most positive person they know. The problem with being positive is not easy. I equate positive thinking to physical exercise. When sitting around doing nothing you get the immediate guilty pleasure of “relaxing”. You cater to your natural state, which is to sit still. But when you exercise you may not feel great while your doing it but you feel better for a much longer time once you are finished. Lets face it. Being negative is easy. It really is. In fact, being negative is as much a guilty pleasure as sitting on the couch eating ice cream. It takes work to be positive. And deep down people know it. Make being positive a habit and people will flock to you and so will the referrals. After reading this go back and read yesterday’s posting. www.kenjordanmortgage.com
 

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How to Stay Positive in Today's Market
by Dr. Maya Bailey

 

      So many real estate professionals today are wondering, "How can I stay positive in today's market?" Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are 8 ways that you can create and maintain a positive mental attitude in today's market.

      1. Avoid toxic people. What does this mean? Who are the toxic people? Toxic people can be well-meaning people but when they talk to you, they are coming from a negative attitude about money, finances, and especially about the current real estate situation. They may be fellow real estate professionals who want to gather around the water cooler, they may be relatives who are just trying to protect you; they may even be friends and family.

      You will know if you've been around a toxic person, because you will begin to feel deflated.

      Here's your job: either change the subject or walk away. Better yet, speak up for yourself and mention that you want to think positively about yourself and about your business.

      2. If you've tried everything and exhausted ways to avoid toxic people, then you may have to set an internal boundary. You can do this very simply by having your own inner conversation if someone is saying something negative to you on the outside. A great example of an inner conversation when someone is complaining about their business or about the marketplace is to say to yourself, "That may be true for you but it's not true for me." This can become your inner mantra.

      3. Avoid the media. Why? Remember that the intention of the media is to sell newspapers and magazines. The more they can paint a negative and fearful picture, the more their sales go up. In fact there is a saying in the newspaper business, "If it bleeds, it reads." That may seem harsh, but pick up any newspaper and you'll see what I'm talking about.

      Why subject yourself to slanted, negative spins on the economy when you can find just as much information to point to the positive?

      4. Successful real estate professionals do well in any market. Were you aware of that? Knowing that fact, none of us can continue to use the excuse about the market being bad. In fact, I am coaching several clients right now who in the last six months have doubled and tripled their incomes. In addition to the right marketing strategies and regular lead generation activities, you could help yourself with this empowered belief: "I now draw to me clients who are ready, willing and able to make a transaction in the next 30 days."

      5. Look for the opportunity in today's marketplace. There are many opportunities in today's market and successful real estate professionals are taking advantage of them. Did you know that Donald Trump is buying up as much property as he can? Why do you think that is? He is a smart businessman, to say the least, and knows that this is the best time to buy.

      Let your prospective clients know this and then say to them, "Let's get you a deal." Few could resist this invitation.

      6. Remember that your success depends on your mindset, not on the outer conditions of the market. "If you believe you can or you can't, either way you are right," Henry Ford. What mindset do you choose to nurture inside yourself? Do you want to believe, "I can "or "I can't." Your beliefs create your reality so whatever you choose to believe will become true for you.

      7. Remember to engage the Law of Attraction as one of your most powerful tools. The law of attraction states that you get what you focus your attention on. Furthermore, your beliefs create your reality so choose your beliefs carefully.

      Here's a tip: instead of saying "I can't possibly succeed in today's market," choose instead to focus on one of these beliefs: "I achieve whatever I set my mind to." "I am a money market in any situation." "I attract clients who appreciate and respect my expertise." "My success depends on my attitude, not on any outer circumstances."

      8. Be proactive. In any marketplace there are always people wanting to buy and sell homes. They need your help and they need your expertise. Your job is to become visible to them. In today's market, they are not likely to fall in your lap. However with a good system of lead generation, you can contact them and use your intention to attract your ideal clients. Clear out any self limiting beliefs that stop you from picking up the phone.

      Follow the suggestions mentioned above and you'll be happy to notice that not only are you staying more positive, but also your income is increasing as well.

 
Make you next Real Estate Open House a winner with "how to buy me sheets". They can be printed or emailed to other realtors in your area. You never know they may have a buyer looking for a house with a payment of 1750 per month. Sending them the "How to buy me sheets" will provide them not only with 3 monthly payment scenarios but also closing cost estimates. What a wonderful way to provide value added service to you property seller! If you are interested in more information, contact me!
 
 
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Ken Jordan

Ridley Township, PA

More about me…

Superior Home Mortgage Corp.

Address: 527 Plymouth Rd Suite , Plymouth Meeting , PA, 19462

Office Phone: (484) 478-0414

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