home competition price why buyer buys: It's the Competition Stupid!
- 11/14/07 01:17 AM
In a slowing buying cycle in the residential market I am always curious about the dynamics of why a buyer selects one house over the other. Beyond condition, location, and qualifying for the loan, I probed deeper. Buyers do buy on emotion and that's where their "gut feel" takes over. Many of the women make the final approval since they just seem to have better intuition.
What I have determined a key element in choosing one house over the other is floorplan or basic layout. How does the house flow? I saw two houses (one pre-owned, one new construction) that had an … (9 comments)
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In a slowing buying cycle in the residential market I am always curious about the dynamics of why a buyer selects one house over the other. Beyond condition, location, and qualifying for the loan, I probed deeper. Buyers do buy on emotion and that's where their "gut feel" takes over. Many of the women make the final approval since they just seem to have better intuition.
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