the benefits of having a blog for your business, company or self - 12/31/08 12:01 PM
Why blog? BECAUSE:
Static websites (that do not continually upload content, but act as an online brochure) do not rate in site rankings. To compete in your industry and to be found by the world, you must add valuable, pertinent information to your website on a regular basis - a blog is the perfect platform.
1. Blog posts are dramatically less expensive than newspaper, magazine, radio, TV or web banner ads. For instance, ONE well-placed newspaper ad that guarantees a view by all readers can cost upwards of $50,000.
2. Blog posts are eternal advertisements. They live forever online, whereas a … (57 comments)

How to use Twitter as a Marketing Tool - 12/31/08 09:29 AM
“I get most of this stuff, but I still don’t understand this Twitter thing.”
Seriously, if I hear that one more time today! There is also the concern that not much can be accomplished in 140 characters…hah! Here’s how I recommend that you make Twitter work for you and your business:
Understand that the point of Twitter is to build a network that you can easily and quickly broadcast your latest news to - whether the point of your tweets is to: drive traffic, sell a product, market a service, establish expert status, share news or gather information, you are … (31 comments)

 

Julie Roads Writer, Blogger, Social Media Consultant

West Tisbury, MA

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