Real estate blog entries tagged with real estate marketing by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO (RE/MAX Greater Atlanta)

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real estate marketing: Breaking the Use of Real Estate Cliche Slogans! - 10/18/09 11:26 PM

When marketing a home in real estate sometimes we are off our mark, and fall short in employing the best catch words and phrases. At one time or another all of our minds go blank. Don't deny it, we've all been there. We sit down to write an MLS description, a classified … (67 comments)

real estate marketing: It Ain't Gonna Happen! - 06/08/09 09:21 AM

I saw a listing the other day that had in the remarks for agents, "Must be full price offer, and buyer must pay 15K at closing to cover the cost of commissions!" In all the years I've been selling real estate I have never come across that one. Now I understand … (24 comments)

real estate marketing: Never Give Up - Changing Real Estate Strategies - 12/02/08 09:41 AM

I think too many agents make the fatal mistake of never changing the way they do business. They still are mailing into specific neighborhoods, they may hold open houses, and do all the routines they always did but they are going backwards in earnings. Spending more time, and more money and … (45 comments)

real estate marketing: Lemmings - Now We Know! - 10/09/08 02:53 PM

A lemming is a small hamster like animal that at some points will move in large masses together even if the leader takes them over a cliff! When they follow the crowd in front of them they will go to their certain death. So much for the individual achieving success on … (20 comments)

real estate marketing: What's Next? - 07/15/08 07:12 AM

Sometimes I need to step back and ask myself "What's Next?" What strategy, what target market, where are the next dollars to be earned in our business? Sometimes there are brick walls to earnings, and a need to step back and refocus. Real estate lately has become more challenging, more stressful, … (47 comments)

real estate marketing: Years on Market Vs. Days on Market! No Excuses! - 06/21/08 11:52 AM

I just did a CMA presentation this morning for a potential home seller in the Atlanta area. Nothing has sold in the subdivision since last October. Even a recent agents mailing into the subdivision, had "0" Recent Sales on the post card. Well one of the recent comps I was surprised had … (32 comments)

real estate marketing: New Strategies for Success! Active or Passive Marketing? You Chose! - 06/20/08 01:37 PM

Active Vs. Passive Marketing: Changing Real Estate Markets. Strategies to Succeed. A new article of mine has just been published in RealtyTimes.Com that reflects how to redefine the way you do business in our current real estate market. In the last few years anything worked! If we could fog up a mirror, we … (7 comments)

real estate marketing: Back to Basics Won't Work! - 04/08/08 10:12 AM

I am hearing loads of real estate seminars that are touting the theme "Back to basics!" This is a quick ploy to separate you from what little money you have left! It is very easy to pitch this scenario scenario to so many new agents in our industry that will not know … (67 comments)

real estate marketing: I Just Want the Address So I Can Drive By! - 12/06/07 09:56 PM

Even before the advent of the Internet, the most common question asked by someone scouring real estate ads or classifieds is "I Just Want the Address So I Can Drive By!" The question is should you give it to them? Why would you give away free information? If you do, and it … (25 comments)

real estate marketing: Real Estate is All About Leads Generation | Are You A Rainmaker or Taker? - 11/11/07 07:41 PM

No matter how you break down a successful real estate career it really begins and ends with how well you can generate more leads of potential buyers or sellers than you can use. Those that learn the secrets and make good use of them are called "Rainmakers!" Unlike rainmakers we also … (22 comments)

real estate marketing: Corner Lots are A Negative | Creative marketing - Turning Negatives into Positives - 10/20/07 10:29 AM

I've been in Atlanta real estate long enough to know that a corner lots are a negative. Oh, they will sell, but not as quickly as other homes on a normal lot! Why? Because there is no privacy in the front of the corner lot, nor is there any in the rear yard. … (17 comments)

real estate marketing: Real Estate Strategies | What are You Doing to Turn Your Real Estate Business Around? - 09/25/07 10:52 AM

In real estate there is always tremendous resistance to change, yet change is inevitable as the changing tides. Some will survive,and some will not. Charles Darwin is pretty much accepted today for his theories on the subject of survival of a species. So how will we adapt to change personally? Change occurs every day, … (30 comments)

real estate marketing: Home Not Selling? Expired? No one coming to see your home? No Surprise to other Agents! - 06/19/07 10:46 PM

Home not selling? No Surprise to other Agents! They know your agent is a sleep at the wheel! Old photos, poor photos, no photos in the MLS! No comments to embellish the sale of your home! Wow! Whom have your hired? It is no surprise to other agents when a home … (70 comments)

real estate marketing: Where do you advertise most effectively in your real estate business? - 06/18/07 09:58 PM

Real estate by nature involves marketing yourself, and your products or listings to the public. That marketing leads to future business and closed sales. Over the years the nature of the media that we used has started to shift from print medias, flyers, post cards, classified ads, billboards, TV, radio ads, real … (24 comments)

real estate marketing: Free Fonts - Jazz up Real Estate Flyers, Postcards & Marketing Materials Free! - 06/13/07 08:00 PM

I have a new desktop that I purchased this year because my old PC crashed! The hard drive went! I was able to back up most of my marketing materials minus a few graphics and fonts. I love fonts, because I can change the look of a flyer, increase the impact … (21 comments)

real estate marketing: Real Estate Flyers Outside the Home A Necessary Evil! - 06/11/07 09:39 AM

I have avoided using real estate flyers outside the home for many years, but with saturated listing inventory, and anxious sellers, I caved in to the placated demand. The problem is that nosey neighbors are the most likely takers of flyers. The next culprits are teenagers that have nothing else to … (183 comments)

real estate marketing: Remember the Blue Light Special? Do we have any in real estate? - 06/07/07 04:07 PM

I know I am dating myself, but when my sons were younger...sometimes we took an outing to K-Mart just to get out of the house. K-Mart was a great place to take young toddlers in hand, not spend much money and pick over a few odds and ends, and take the … (8 comments)

real estate marketing: Experience is Key to Survival in Real Estate. Understanding the Real Estate Market in Changing Times. - 05/08/07 07:35 AM

A lot of agents in this real estate market are waiting for the market to comeback. Yes even though the phones are not ringing as much, and we do not have as many buyer prospects...business is sure to pick up soon. Will the markets come right back to where they were? here … (7 comments)

real estate marketing: How Do You Deal With Changing Markets...? - 04/26/07 10:28 PM

It is hard for any agent or real estate brokerage adjusting to the changing real estate markets. We all must adjust a business plan if markets rise, so too we must make adjustments when the market slows. I am sure there are some high flying markets, there is always a segment of the market … (23 comments)

real estate marketing: What Do You Consider Updated...Remodled, Renovated? - 04/08/07 12:54 PM

Often times we show home listings in real estate that says "Home updated!" "Updated Kitchen!" "Updated Mechanics!" "Remodled Bath! And when you get to the home ther eise nothing but a few slaps of fresh paint, and they cleaned the carpets that should have been replaced. That is very deceptive, and counter-productive to the … (19 comments)

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