greenwashing: All Realtors Should 'Get' Green.. - 05/08/08 05:17 PM
What is Green?  It means something different to everyone.  In fact, I have found it to be an extremely emotional term that can lead to a conversation worst than that of politics or religion. Everywhere you go, every publication you look at, many advertisements..they talk about GREEN. 
Theresa Boardman wrote an amazing post this morning on Inman about 'not buying into the green movement' that brought up great conversation on how green has become a marketing tagline companies, builders, Realtors..and points out many hypocrisies along the way.  I was all set to have a comeback about 'green' Realtors but as I thought about it, she … (13 comments)

greenwashing: To Clear Up Some GREEN Confusion - 07/21/07 03:53 AM
The other day I wrote The Difference Between a High Performance Home and a Green Built Home.  Honestly, I did not expect the response I got from it.  Before I go any further here, I just want to say one thing.  The point of that post was to be able to understand the difference between a home that is advertised as either a High Performance Home or Green.
You will find a wide variety of homes..with a variety of different features.. for a variety of different reasons.  The features you will find on these types of homes lies solely with the … (29 comments)