Progress is coming along nicely as my coach, Teresa Boardman, and I have been working through the details of getting a brand new blog off the ground. Now we are well into the second month of Project Blogger and it is not only making sense but it's starting to feel more established and put together.
Typelists. My goal is purely for the reader and keeping the look uncluttered, clean and relevant. Teresa has informed me of the different was to link these to other blog and pages in order to keep ranking high which I'm working through.
Content. Something I've struggled with on a daily basis as you start drafting an entry only to come to the realization 10 minutes later that the Denver Public will not care about the subject. Interesting and relevant subjects are the key. What's a great AR topic usually is not going to fly on my local blog.
Home Search Link. Recently Teresa suggested that the blog look more like a real estate blog. My personal goal was to keep the advertising Light and the useful information Rich-Crème bruelee style. However my main goal in the creation of this blog is to generate RE leads so it does need some real estate functions. I added a link to my HomeCards Pagewhich allows users to search the Denver MLS for currently available properties. My big switch was allowing people to use the Homecards without having to give their personal information (before it was set to require personal information). I am still testing the waters with this because before I was able to follow-up using the contact information provided which has been successful in the past.
Word of Mouth. My readership is going up but it's also good to know others from my direct community are also paying attention. I got a shower of praise from a local restaurant that I wrote good words about on http://www.denverfresh.com/and last weekend I was noticed at the Denver Performing Arts Complex while I attended the Mrs. Colorado Pageant support a friend who was competing for the crown (tiara). A stranger approached me and asked me if I wrote a Denver blog, he said he recognized me from my picture!! Now that's a nice feeling knowing that people are coming across your blog.
Balance. I am starting to see the KEY ingredient to a great blog and a successful real estate career is being able to contribute the appropriate amount of time to the respective activities. Every once in a while I fall into a perfect 'work' groove where your working with the right amount of buyers & sellers (not too many to manage without giving 100% perfect customer service and not too little that your wondering if boxed mac n' cheese is too expensive for dinner), converting some of those warm leads to smokin' hot ones and still have time to network & prospect for new business. Right now is one of those moments and I'm going to stay focused and ride that wave as long as the good thing keeps coming.
If you haven't spent a few minutes at http://www.denverfresh.com/ I invite you to read, comment & enjoy.
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