Human Insight #1: How Do People Buy?

Experts say about 80% is by sight and about 15% by hearing

Can you now understand why having a great visual presentation is so important? And then having the language to go along with it is just as significant.

Human Insight #2: How Do People Learn?

Experts say that about 90% is via participation.

This is why we must have the client participate we us during a listing presentation.

Human Insight #3: How Long Do People Remember?

A. Presentation Method: Only By Speaking To Client:

2 hours later: 90 % is remembered while 2 days later: 30% is remembered

B. Just A Visual Presentation The Client Reads Privately - You Are Not Present

2 hours later: 88% is remembered while 1 day later only 20% is remembered

C. When Salesmen Explains With Visual Presentation & With Client Present

2 hours later: 97% is remembered while 2 days later: 71% is remembered

Once again, these numbers tell us we need to use visual presentations during the listing appointment. 

 

Please contact us for any further questions

 

www.TheClowardTeam.com

 

Nancy & Heather Cloward

Prudential Clalifornia Realty

Direct: 949-495-2819 or 949-228-4523

Nancy@NancyCloward.com or Heather@HeatherCloward.com

 

 

 
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3 Comments on Understanding the How of People

MAR
25
2009
1,063,514 Points 12 Featured Posts Outside Blog

Great information!  We all can learn from these numbers and do a better job!
12:18am • #1

this sounds very accurate!
5:08pm • #2
MAR
29
2009
Localism Sponsor Hit Router

Heather and Nancy- Yet again- another great post. Thank you for the information.
8:04am • #3


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Nancy & Heather Cloward

Laguna Niguel, CA

More about me…

Surterre Properties

Address: 33552 Niguel Road , Suite 100, Monarch Beach, CA, 92629

Cell Phone: (949) 228-4523

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