It does not take long for the question of "Where are the buyers?" to come up when Realtors® gather.
As agents I think we have done a really poor job of selling what we do. Good real estate agents make a transaction see almost effortless. Yet they often move mountains to make it seem that way for their customers.
Granted that will bring repeat customers back, but other than getting a referral, it probably will not do much for attacting many of these new Internet customers.
We still haven't found a really good way to engage customers on the Internet. There is a tremendous amount of effort going towards figuring this out, but I do not think anyone has found a silver bullet yet.
I have some new ideas that I am going to try and will be reporting back on those efforts, but they will take time.
I am also not giving up on traditional methods. I am getting ready to do my fourth mailing and hope this one will be over three hundred pieces.
I really believe that the local knowledge that we as Realtors® have developed can be a major factor in turning around this housing market.
However, unless you can have those one to one exchanges with potential clients, it is hard to convince them of your expertise or to make their real estate challenge your opportunity to succeed.
I know one thing, the variety of homes on the market right now is something that we are unlikely to see in a few years. There's everything from this amazing shore front house to this one that looks very similar and costs about $3.4M less.
I keep finding great homes that buyers will have a hard time capturing once the market turns around and/or interest rates start climbing.
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