Our businesses have changed so much in the last few years it is mind boggling sometimes.  There are 5 very iimportant numbers we need to educate our clients about which will affect the successful sale of their home. The number of home sales recently; the sales prices; the inventory; mortgage rates and affordability. If we appeal to their sense of logic and intelligence in this market (wrap it up nicely in your presentation face) you will surely impress. The last nugget comes into play with Location, Location, Location! This is what they need you for. You are the neighborhood expert and trending specialist. Start with the five though and you will win them over. Our clients are looking for someone to make heads and tails of everything they hear elsewhere!