Century 21 has come out with some killer research and statistics on a very important demographic. First time home buyers. If you do not have an aggressive plan on targeting this demographic, sit down and beginning thinking about how you are going to approach this audience. Many believe that this group will be the group to spur the housing market into more profitable times.
Important takeaways from the article include:
- 78% Of Potential First-Time Home Buyers Say That Now is a Good Time to Buy
- 85% say they consider current home prices affordable
- 56% of potential first-time home buyers are considering purchasing a foreclosed or short sale home
- 63% are open to purchasing either a "fixer-upper" or "as-is" home
- 75 percent of potential first-time home buyers believe it is difficult to get a home loan right now (This one is important to overcome!)
- 59% of potential buyers rated their understanding of the process as only "fair" or "poor."
Read the entire article and research findings HERE
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