Most people agree - print media advertising is not as effective as it once was. I was reading a blog post today that spoke specifically about the cost effectiveness of print advertising.
The study was quoted an article from The Wall Street Journal. Classified advertising dollars are were the primary revenue generators for newspapers I am sure.
If you look around the country you will see many newspapers that have quit publishing, cut salaries for employees, reduced circulation....cut costs in every manner.
Why? People are not reading the print media. So, it follows, if they are not reading the newspaper, why advertise there?
So, for the publishers and executives who had us all cornered, remember, it was fun while it lasted.
As a real estate agent in Brevard County, Florida, (serving the primary areas of Suntree, Viera and Rockledge/Cocoa), I use the Internet extensively.
I do not use newspaper advertising (or magazines) very often. I will admit to the rare use of the newspaper - not because of its effectiveness - but as an opportunity to reach folks who are not as "connected."
The bottom line - buyers and sellers of real estate use the Internet and sites like www.localism.com! Buyers and sellers choose real estate agents who use the Internet as well!
Gary Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.