How pleased should all of us at Keller Williams be, not only in our hearts, but also towards one another, that on the very walls of our business we have written and displayed the beliefs and values listed below?!!
As most of you at Keller Williams already know, we call them the WI4C2TS, but you have to make sure you read it the right way, as a question, in order to understand it properly. See what I mean? You have to ask yourself the question like this, "Why 4c 2t's"?
You almost have to ask yourself the question a couple of times to get the hang of it. So, let's give it a try together, alright? Okay, here we go. On the count of three, all together now, 1, 2, 3..
Why 4c 2t's?
Why 4c 2t's?
Why 4c 2t's?
Alright! That's good!
So, since you asked, let me take a moment to answer your question, "Why 4c 2t's?", and as I do, keep in mind that what I really want to touch on today is the "I" in our corporate belief system which stands for "Integrity". Here they are...
Our Belief System: WI4C2TS
Win-Win - or no deal
Integrity - do the right thing
Customers - Always come first
Commitment - In all things
Communication - Seek first to understand
Creativity - Ideas before results
Teamwork Trust - Together everyone achieves more
Trust - Starts with honesty
Success - Results through people
Everything that our WI4C2TS belief system stands for is important, but notice how the "I" in "WI" combines with the "W" to ask the question "Why?"?
So, why is that then? It's because the "I" in "WI" stands for "Integrity - doing the right thing", and it's by integrity and doing the right thing that our entire corporate belief system functions and flows!!!
Let me explain how and why by using a couple of examples.
Think about all of the wonderful accounts of integrity you're already familiar with from different times and different cultures, and even all the wonderful accounts of integrity you're familiar with from our own time and our own culture. In one way, it's only by looking at these accounts that we can truly learn and understand what integrity is all about.
Take Esther as an example integrity. Esther is a great example that comes to mind from the ancient Hebrew culture. Esther risked her life to save her people, the Jews, upon whom an edict of annihilation (a holocaust) had been decreed by the King of Persia. She unlawfully appeared before the very King that had decreed destruction on her people, acknowledging that, it just may be, that she had "come to her royal position for such a time as this". Casting off her fear she took action, saying, "I will go to the king, even though it's against the law. And if I perish, I perish." Her decisive action resulted in a complete and supernatural reversal of the entire situation. One Night With the King - Movie Trailer
Yes, the very essence of integrity is all about - putting others first - especially when we have to do so at our own expense or peril.
Take William Booth the founder of the Salvation Army, one of this nation's longest standing charitable organizations, as an example of integrity from our own time and our own culture. (By the way the Salvation Army's motto is "Doing the most good" because 83 cents of every dollar donated is directly allocated to assisting people in need which is a phenomenal stat for an organization this type!).
At the turn of the last century, William Booth, by that time well into his 80's, and approaching the very the end of his life, having been asked to address his troops in what would be perhaps his last appearance, instead sent out that famous telegraph that summed up his entire life's work. And his one-word telegraph simply read... "Others"
So it's easy to see throughout history that integrity is what real leadership is all about, and that's why integrity is so important to Keller Williams Agents.
But there's also another way that we all truly learn and understand what integrity is all about. Integrity in real time and space is most often perceived and understood, not in terms of its presence, but in terms of its absence. And consequentially, if we as Keller Williams Agents ever cease to move in integrity, we don't simply diminish in power the impact we have on our customers and associates, as some may well suppose in their minds.
No, that's far too simple. If we ever cease to move in integrity we actually redefine ourselves in terms of an absence of that which makes us Keller Williams Agents at all.
Shouldn't then we all determine never to be absent in this regard? And isn't that also what makes integrity is so important to Keller Williams Agents?
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