Realtor webpages by and large have been a hit and miss proposition. We set them up not really depending on them for business but more to promote our brand in the marketplace and keep our name out there. It's largely the same with print advertising--the top agents will tell you that it's just a part of their overall market budget and they don't really expect a lot of direct business from it.
Well if you do have a website, you should seriously consider a property search that buyers can easily access and use. Make it convenient, free and ideally, with no sign-up requirement. You see, that's what Buyers want. Why do you think they were searching the internet and found your site and sites like it? They're looking for MLS listings, homes for sale, right? Many times sellers are thinking of moving and they just want to get an idea of what similar style homes are going for in their area. They're not ready to talk with a Realtor, they're really just thinking about the idea of a move. Using an accurate tool to find homes on the market is a great way to start that process. When and if people do decide to contact an agent, they'll call you.
I have a map-based property search tool on my site and once they get there, they can be looking at real estate for sale in the greater Seattle area within 5 seconds with no sign-up, no registration, free. In addition to that, I just added a specialty search that most buyers would be interested in--new listings on the market at the best price point. Every morning I add the new MLS numbers from a specific MLS search to my IDX code string and upload it to my site so it's fresh and updated.
What's the point of doing that? If you give people what they want with no strings attached--they'll use your services if you helped them unconditionally.
Are you giving customers what they want?
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