Do your clients feel like they are one of many that you are working for or a special standout from the rest?  The perception of the client defines the experience they have with their Realtor.  Are you an average Realtor that delivers a typical performance or are you an exceptional professional that provides an outstanding experience?

You can elevate the experience by simple added touches, courtesies and a solid foundation of real estate understanding and communication.  Are you ...

•· On time for the appointment?

•· Dressed professionally?

•· Call to confirm a meeting time?

•· Listen to their needs and making sure they are met?

•· Giving your clients blank copies of all the contract types they will interface with so they can read over prior to sitting down and filling out the document?

•· Providing organized books for your listing presentation and buyer books for your clients?

•· When working with a buyer is your showing appointments well organized with copies of information about the homes, maps, and a summary sheet for comments?

•· Do you call your clients and communicate.  Actually call not just email?

•· Do you know the client's children's names and animals names and greet them and include the children in conversations?

•· Do you summarize and follow up?

•· Do you research prior to your home visit and showing appointment to know facts like days on market, builder, facts about the neighborhoods, school locations, etc? 

•· Do you always sound upbeat and happy they called with a question?

•· Do you feel like you have provided a warm and customer servicing attitude?

•· Do you offer and do things well out of the scope of your job to help your client?

At the end of the day when your listing closes or your buyer gets the keys to their new home do you feel like they have been given the red carpet treatment?  Perception is reality so make sure your clients have a wonderful and lasting experience regarding your service.  Do you feel like you are a member of the family at the end of the day, if yes ... job well done!