You want your messages, or "tweets," to be written in a laid-back tone that creates the impression that you're chatting with others. "Businesses that tweet like a corporate executive addressing a board meeting will ... scream that they have no idea what they're doing-or who they're talking to," the authors write.
To help make your Twitter account more personable, use a photo or an icon that represents your business instead of your company's logo as your Twitter image. For example, Southwest Airlines uses an image of its planes' tail and the sky as its background. Becuase this is what they want you to think about when you think "Southwest"
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