Mobile Agent also offers consumers the following features and benefits:

- Information on comparable properties with similar prices and features.
- Click-to-Call feature empowers consumers to instantly connect to their Coldwell Banker sales associate.
- Activity tracking of all homes viewed, along with mapping of the properties. (After using the service, go to log in using your cell phone number.)
- Mobile Agent works on all cell phones without downloads or special phone browsers.

Mark Ford, CEO of CellSigns Inc. said, "We are pleased to add Coldwell Banker to our growing list of clients. It clearly demonstrates their commitment to provide a higher level of service in their market by offering mobile access for their buyers and agents on the local MLS. It's the perfect service during this changing market, and fills the gap where the Internet leaves off. A buyer inevitably leaves their computer and begins traveling around town in search of the ideal home.

Our service gives buyers important access to any home for sale, anytime, anywhere."

The popularity of text messaging has never been greater. Text messaging usage continues to increase by more than 150% year over year. As of June 2008, CTIA, the international association for the wireless telecommunications industry, estimated that more than 75 billion text messages were sent/received in the United States every month.

 • In order to help drive home our message of "listings anytime, anywhere", Coldwell Banker®  will use outdoor advertising to promote the accessibility of our listings on Smartphones.

In a first for the real estate category, Coldwell Banker will make use of a digital billboard in Times Square during the month of July 09.  Passersby will be encouraged to text to see listings in their area of interest and the results will display on the billboard