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Selling your home, it's all about the internet

By
Real Estate Agent with ERA Herman Group Real Estate

In today's real estate market, it has become more important than ever for sellers and buyers to hire a real estate agent who understands how to market their home on the Internet.

The day has past for Realtors who only use old-fashioned sales methods in real-estate-uid-903285real estate; putting a sign in the yard, putting the property in the Multiple-Listing Service (MLS) and sitting back waiting for the phone to ring.

This method might have worked at one time, but no more. Consider these facts:

  • In every age group, newspaper readership is down.    This trend will only continue.   Have you tried to get a teenager to read a book lately?    Many are too busy using their text message.
  • According to a recent study published on Realtor.org "Nine out of 10 home buyers use Internet in the search process..."

So when you are interviewing a real estate agent to sell your Colorado home

  • Ask them about their marketing plan, including their "Internet" marketing plan.
  • Do they have an Internet based showing service?  If so, can the home owner get copied on all feedback forms.
  • View their website, is it professional and does it stay updated?  Do they have a search feature on their web site?  Can they showcase specific properties?
  • "Google" their name, does it come up on the first page or do you have to dig down to find it.  Or does it come up at all?
  • "Google" the property address of one of their listings, does it come up?
  • Request a list of websites where they place their listings.
  • Do they have a Blog?  Blogs have great Search Engine Optimization (SEO) for both your agent and for your property.
  • Do they use Social Media?  Do they understand the power of Social Media?  Facebook?  MySpace?  Twitter? 
  • How else do they use the Internet to promote your house?   Craigs List?  Overstock.com?  Ebay?
  • And finally, contact them through their website to see if they respond!   Look for an agent that responds to inquiries quickly.

Original article was posted at:  A tech savvy realtor can help sell your home

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Posted by Kathy Torline - Nordstrom

KAT, A Colorado Real Estate Agent You Can Trust

Selling Real Estate in El Paso & Douglas County; including Colorado Springs, Monument,  Fountain, Larkspur, Pueblo, Castle Rock, Woodland Park, Palmer Lake

www.Kathytorline.com and www.ColoradoSpringsVintageHomes.com

Colorado Real Estate

Comments (2)

Sabrina Kelley
ERA Herman Group Real Estate - Woodland Park, CO
Woodland Park Colorado Mountain Homes and Land

Great points as always, Kathy. I wish I could have attended your class. I am sure it was awesome.

Mar 31, 2009 11:09 AM
Lisa VonBargen
Photography7522 - Estes Park, CO
Estes Park Real Estate Photographer

Great post! I would love to get rid of my newspaper ad budget and focus it all online, the only downside is in a small town with two little local papers, if you don't have an ad in the paper, the locals think you are out of the business. AARGH!

Apr 01, 2009 03:17 AM