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11 Springtime Pop-bys, Mailings and Events for April

By
Mortgage and Lending with Central One Federal Credit Union NMLS #2136196

11 Springtime Pop-bys, Mailings and Events for April

APRIL

 

This time of year, it is easy to put our client maintenance activities at the end of the list due to increasing demands from our current buyers and sellers.  To help you stay on track through the month of April, I am happy to share my list of pop-by, mailing, and customer appreciation event ideas.  As always, please chime in with ideas you have found to be successful.

 Mailings

1.  Car wash coupons.  Stop in at your local car wash and see if they would be willing to provide a special offer just to the people in your database in the form of a coupon that you can include in your note cards.

2.  Postage stamps.  In May, the U.S. Postal Service will be increasing the rate for first class mail to 44 cents.  So at the end of April be sure to include a handful of stamps with your notes.  If your budget is tight, you can send 2 cent stamps to help your clients make up the difference between the old and new rates.

3.  April Fool's Jokes.  If you act quickly, you can include a short page of jokes and riddles with your cards that you send early this week.  Here's a fun maze for starters.

Pop-Bys

1.  Vacation supplies.  In Massachusetts, we have school vacation weeks in both February and April.  For April vacation, you could pop by with items to make a travel vacation go more smoothly:  sunscreen, magazines for mom and dad, cosmetic bags, travel-sized bath items, game books and crayons for kids, phone card for emergency use, bottles of water.

2.  Stay-cation coupons.  Help mom and dad keep the kids busy during school vacation week by giving coupons for local attractions, from indoor water parks to bowling to kids' museums.  Do this as a pop-by, and your clients will appreciate the fact that you are thinking of their schedules during vacation week.

3.  Flowers and seeds.  A popular stand-by, showing up at the door with a bright bunch of tulips or a collection of seed packs.  Better yet, pop some seeds into a starter planter filled with potting soil for clients who you know will enjoy caring for the seedlings.

4.  Six-pack of beer or soda.  Your clients will appreciate this after a day of yard work or golf.

5.  Little baskets of chocolate.  You can be the Easter Bunny for clients who celebrate Easter.

 Baseball6.  Baseballs.  Drop off a fresh supply for your baseball fanatic clients.   

Client Appreciation Events

1.  Easter Egg Hunt.  There is still time to team up with a local candy shop to sponsor a good ol' egg hunt.  You can hold this just for your clients, or even open it up to the community for more exposure.

2.  Community Clean-Up.  Ask your clients to get involved in giving back to the community by participating in the clean-up of a park, school grounds, or other community outdoor area.  Sponsor the event and provide coffee and donuts, or pizza at the end.  Make sure the press are invited to document your efforts.

That's my list for this month.  I hope you are able to find time to put some of these ideas into play.

 - Kathryn Acciari

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Text and photos copyright Kathryn J. Acciari unless otherwise noted. 
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Sturbridge & Central MA Real Estate and More

 

 

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Kathryn Acciari, Mortgage Loan Originator
Cell: (508) 982-0686   
Email:
kacciari@archomeloans.com

Blog: Kathryn's Blog
Twitter: @kacciari

Comments (11)

Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

So many great ideas!  I love the stamps idea.  With the postage going up, many people won't be prepared and it doesn't matter that you didn't spend much, people will really appreciate the thought and effort.  I love it!

Mar 29, 2009 01:04 PM
Jamie Dumaine-Russell
RE/MAX Alliance - Branford, CT

Kathy - These are all such wonderful ideas for our clients.  A few other ideas I've used McDonald's, Burger King or Wendy's gift certificates, coffee gift cards(Dunkin Donuts or Starbucks) and movie rental gift cards.  The postage stamp idea is a real winner and has always been a big hit when the price of stamps goes up.

Mar 29, 2009 01:07 PM
Gaye Granice
Robert Defalco Realty - Staten Island, NY
Associate Broker

Kathy,  You have some great ideas.  Thanks for sharing.

Mar 29, 2009 01:25 PM
Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

Great ideas thanks for sharing this should help us with our customers.

Mar 29, 2009 01:32 PM
Kathleen Harron
Century 21 Alliance - Wildwood Crest, NJ

 

Great ideas Kathryn, thanks for sharing.

I will be delivering a NJ Travel & Torism Guide.  Since many people are holding onto to their wallets a little tighter right now I thought people might like to know what is available right here in NJ for day trips or inexpensive vacations.

Oh by the way...the cost if FREE!!!

Kathy

Mar 30, 2009 02:52 AM
Kathryn Acciari
Central One Federal Credit Union - Shrewsbury, MA
Mortgage Loan Originator

Sharon, Donna, Gaye, Pat, and Kathy - Thank you for the kind comments and for offering even more suggestions.  As you all know, a simple gesture can go a long way.  Best wishes for continued success to you all!

Mar 30, 2009 04:35 AM
Simone Bercu
Metro Referral - Palm Beach Gardens, FL
Not state specific Real Estate - GRI, e-PRO, AB

Thanks Kathryn, I liked the April Fool ideas.  I gave the car wash coupons a few years ago.  I will get them again.

BTW, I tried the map mush (not sure about the spelling) and the system closed up.  I like that map, too.

Mar 30, 2009 10:14 AM
Kathryn Acciari
Central One Federal Credit Union - Shrewsbury, MA
Mortgage Loan Originator

Simone - thank you for the heads up on the map.  I'll see if I can figure out the problem.

Mar 30, 2009 12:02 PM
Christine McDaniel
Christine McDaniel Realty, LLC - Avon, IN
Broker Associate

Kathy,  I love your posts with the pop bys and mailers!  Thanks for the ideas

Apr 03, 2009 01:26 AM
Kathryn Acciari
Central One Federal Credit Union - Shrewsbury, MA
Mortgage Loan Originator

Christine - sometimes it's difficult to come up with something new but I've discovered that my clients appreciate everything.  Enjoy!

Apr 09, 2009 04:01 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Great ideas, all of them. What is a map mush?

Apr 01, 2015 01:06 AM