The internet is the way of the...present! We all know that internet leads need to be a major focus for real estate professionals, but what to do with them? (First make sure that you have a capture strategy for your leads).
Here are some suggested steps to take to convert your lead into a client:
- Make immediate contact.
- Your first contact needs to be a tease to get them coming back for more. Don't give up information they can run off with, or worse, not know what to do with. Let them know you are there to help, but you have something great to offer (where the "something" is the teaser).
- Get your lead to express that they want a good deal. We know that's what they want, but they need to say it. By admitting they want a good deal, you can open up dialogue that discusses how they probably won't find that information on their own, but you can get it for them.
- Now that you have teased them and shown them that you can find them what they are looking for (a good deal being on the top of the list), you can go for the face-to-face appointment where they can trust that you will provide them with qualified properties to view.
Remember, internet leads are all in the numbers. You won't land all of them, but a good strategy and follow-up increase the odds that you will convert that lead into a client...then get the sale!
Good luck!
Do you have other useful real esate tips on internet leads? Let me know! Don't forget to rate this post!
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