Proofread Your Blog Posts: It Matters
Love this - read it and (try not to) weep!
I felt compelled to write this since I just read 4 featured pos
ts here on Active Rain that had numerous typos within them. Many people have written posts about using the spell-check function on your blog posts. AR has one on their WYSIWYG editor and there is always one on Word or whatever else you're using to write your posts, but spell-check doesn't catch everything. It's important, too, to proofread your posts as well, for best appearances.
Now I know that everyone makes an occasional typo that gets missed. Coming from an editing background, I can tell you that even the copy editors miss a few from time to time. Some words, even when mistyped, look right. Sometimes, it's the wrong word, but it still looks right to the mind's eye. And because of my background, I probably do tend to notice more than some.
Still, having too many typos and 'wrong' words in a post can make a negative impact on the reader. Especially important is the topic of the post. If you're writing about improving your listing presentation (or blog post) and one of the key elements that you suggest is not making "stupid" typing mistakes, then it's probably a good idea for you NOT to make them in your post. And most notably, not within the section where you say it's a bad idea!
As far as 'wrong' words, I'm talking about putting in one word that means something else. For example, when someone gets an offer that they like and they want it, they ACCEPT that offer, not EXCEPT it. A more common example on real estate sites is the misuse of the terms 'sell' and 'sale.'
A really good blog post can quickly become worthless in the mind of a reader, if they feel like they have to continually try to determine what the writer meant with this or that because of typo's or the misused word. So, proofread your way to a better blog post and make the right kind of impact on your reader.
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