Do you ever walk out the door in the morning and you feel you have to have dozens of sticky notes to remind yourself what to do that is important today? Well here's another sticky note for you to help you in
Closing The Loop With Scorecards.
I know many tech savvy agents and housing professionals who are very hip with Google Analytics and other web site or blog site measuring tools about visitors, keyword searches and all. But they are TERRIBLE at eliciting feedback from their customers.
We all know scorecards and feedback surveys well. They are at the oil change place, your dentist, the lawn care company, etc.
We should not be afraid of feedback. It in general is constructive criticism to help you to become better. I know some teachers that toss them, because if you do enough of them you know what the students are going to say if you haven't changed and they fall into the same distribution from excellent feedback to the disgruntled, maladjusted person in the classroom that always shows up.
With our real estate customers it needs to be structured. You just can't do this over the phone and ask, "How did I do?"
A written sheet of paper mailed to them, a post card with a handful of questions and open space for comments can suffice. Don't make this harder than it is.
The real problem with the hard copy version of this is lower response rate. People are busy and don't put it back out in the mail to you.
A better approach with today's Internet and PC generation is an online survey. A good website to create one of these and then distribute it out following a closed transaction or business deal is Survey Monkey. I know, funny name, but good survey site.
Once again don't come up with too many questions to grill people on. You basically want to know how overall you did and what you "could have done" to be better.
And don't become Mr. or Ms. Eggshells if the feedback hurts you. It is afterall just another's opinion.
Good luck in continuing to polish yourself and become better.
Stay well my friend, L
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