Microsoft Tag is a Beta test out right now for mobile devices. It is basically a bar code system, only this system can point prospects to relevant information on their mobile web browsers. I can see a few great applications for this type of software in our world.
Imagine students walking past your office, more times than not they are going to stroll right on past your listings and do some searching when they get home. Granted you have listings prominently displayed for folks to look at.
Now make it Simple: Put a barcode on a flyer of the listing for each property. If you have too many properties, then break them up into more simple barcodes, one, two, three, four, five+ beds barcodes etc. Now you have engaged the prospect by allowing his or her mobile web browser to open up your listing by your company with your branding everywhere!
Possible Applications:
- Open House Signs & Flyers
- C.L. & Postlets Flyers
Pros:
- Less waste!
- Client Interaction
- Brand Recognition
Cons:
- Student has to download the program to their mobile device. (Solution: List bud url on flyer to get mobile software.)
- Microsoft will eventually start charging for this service.
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Paul - This is a pretty interesting idea. I just played around with it for a few moments and it works pretty well. Even when taking the photo of the tag on their website and the photo coming out absolutely horrible, it still recognized it.