Don't Get Caught On Your Knees Sifting For Gold When You Could Be On Stage, Making A Lasting Impression.

In the latter half of the 90's decade, as the Internet promised to be a modern gold rush, curiously, Realtors showed little interest.  It wasn't until just recently that the Realtor's personal website was accepted as an obligatory expense.  The irony is that now it has little chance of being effective.

But today, I actually have faith in the real estate agent's embrace of the Internet as an effective marketing tool. 

As much as the $500 brochure website of yesteryear catered to the ego of the Glamour Shots® agent, it failed to jibe with their gregarious nature.  Affable and outgoing agents couldn't recognize any immediate relevance to their obvious business model; network, network, network. 

Yet now, with the rise of Social Media, Realtors are feeling much more at home online, recognizing the opportunity to leverage the Internet as a viable networking tool.

Where it once seemed that Realtors needed to be dragged into the 21st century, they are now marching forward in droves.  A rush, if you will.

But there's a problem.

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Lost In The Crowd: Realtors Fail To Effectively Leverage Social Media.

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