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Link Juice from syndication of listings

The syndication of listings on websites like Google Base, Oodle, Hot Pads, FrontDoor, Cyberhomes, CL etc is time consuming and I really question just how valuable. There will always be a lead here and there, but I believe the number of people searching for homes on these sites is few and far between.

We have been mannually posting to sites that allow - like Google Base and Oodle. We have also been using VFlyer and Postlets on sites that does not allow for individual agents to post lisitngs. When you post your own information you can obviously control the data presented and the links therein. However, do the links back to your site actually provide any significant link juice to your website? I believe when posted through Postlets and VFlyer there is none - but perhaps when posted yourself there might be?

Maybe we can generate a discussion on this topic?

Also, if you have your own single property website - created through your own website - can you simply syndicate this in some way?

Posted by Laura & Michael Sosnowski on 04/01/2009 10:40 AM

Comments (5)

Listings and Listing Syndication in the Online Marketing Channel

listings, syndication, link juice

5 Comments on Link Juice from syndication of listings

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If those sites allow back links and dont have a no follow and you are putting a link back in the post to wherever you want to link to then yes they would work for building links. I dont know each one specifically. Even if its few and far between there are still people there. If your competition is there why would you not want to be there? If you have Google webmaster tools installed you can see in the external links section if Google is counting these links. Just scroll through and check. You would have to check whether manually posting this changes anything. I dont do this myself. For a single property site you can build links like any other site just put a link to it in whatever you are posting the same as with your other sites.

Hi Shane, we do have G-Webmaster tools. I'll need to take a close look to see if there are any searches directed from any of these syndication sites. Thanks.

If you sign up for a web site at point2nls and post your listings there, at the end of filling in the listing information there is a one click submit button that posts your listing to all those web sites that you just mentioned and many more with one click.

Having told you that, I am with you i have received very few enquiries from any of those sites in the past 2 years, so how many people are really looking there???

We just starting using listhub.net for our MLS board and we have received many requests from all sorts of different sites. It also helps to funnel traffic to your main website.

If you guys have webmaster tools then just go to where it says external links and just scroll through the list. You can drop it in a spreadsheet too. You should keep an eye on where you are building links and focus on those sites more.

ListHub might seem like a good idea, however, I would suggest you take a close look at the webiste link that it included - in most cases it is to your brokerage site, not you personal website. If as an agent you are not concerned about sending potential clients to the brokerage site, then ListHub is a good idea. If you would rather have potential clients being directed to your personal site, then ListHub should be avoided.

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