Ever at a loss of how to explain in simple terms the valuation of a home?  You have prepared an analysis of a property value for your clients and now are visiting with them with blank stares across the room.  Maybe that electrical engineer is quizzing you and they just can't quite grasp how you derived at you range or recommendation.

Task made easy ... give them a visual image.  Explain that you have thoughtfully prepared an analysis that mirrors what the buyers in a market are willing to pay for a home.  Take them through these steps to stir them to your conclusion:

  • Your home is like a jigsaw puzzle.  Each piece of the puzzle represents an important amenity, feature, componet that a buyer will recognize and give credit. 
  • The borders of the puzzle is the entire site that your home is situated.  The buyer recognizes your home's location, site size.
  • As we build this puzzle the buyer will recognize a view amenity, also will add for a positive view or deduct value for some view challenge such as traffic, view of multi-level structure such as apartments, etc.
  • As we continue to build the puzzle the buyer will recognize the living area as one factor, number of bathrooms, number of bedrooms, finishes such as fireplaces, garages, kitchen features, etc. 
  • Condition is a piece of the puzzle, level of updates.
  • When you complete the puzzle you have the total picture and the value.  Each piece that the buyer assigns value makes up the completed puzzle.

When a buyer visits a home they have things that they are seeking.  Each one of these items are of value.  The value of each piece is determined by what the buyer will be willing to pay for that item.  The value a buyer is willing to pay does not necessarily equal to the cost that the seller paid for that feature.  The buyer dictates the market value of a home, not the seller, not the cost, not the appraiser and as much as I would love to have the power, not the Realtor.  We need to adjust our thinking and realize that the buyer sets the tempo for what homes will be worth.  That is what an appraiser does in their analysis, they make adjustments for varied facets of a home that mirrors what a buyer would be willing to pay.

To be able to see your completed puzzle clearly Realtors need to explain that several homes should be considered and that one sale or listing does not make or break the value of a home.  Many factors need to be put together like this puzzle to see the total picture.  Step back and see the entire picture, not just one isolated piece. 

 

 

 

 

 

 
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14 Comments on Need to Explain How You Did a Market Analysis - It's Easy!

APR
02
301,782 Points 4 Featured Posts

ToulaRosebrock.comHi Connie:

Wonderful post and great puzzle analogy!

I'm always giving my customer visuals, such as drawings, to explain.

 

6:44am • #1
9 Featured Posts Outside Blog

Toula - Good morning - I also like to visually explain things.  You know how some people hear and understand, others have to visualize.  I try to hit all levels to help clients "get it".  Hope you have a great day!

6:58am • #2
136,120 Points 4 Featured Posts Localism Sponsor

I agree with visuals and explaining in a way that enables them to visualize.  I like your approach.  Thank you for sharing.

7:05am • #3
9 Featured Posts Outside Blog

Mark - thanks, it comes from being an appraiser by background and having to explain to homeowners what the heck I was doing.  Appreciate the visit!

7:12am • #4
388,782 Points 2 Featured Posts Localism Sponsor Outside Blog

I like this. Usually you tell them about the comps and they are happy. I have never had the question . BUT your blohg has armed me with the answer so I hope I get it

7:20am • #5
220,037 Points 4 Featured Posts Outside Blog

Connie, very good analogy for explaining the valuation process. Something a seller can relate to.

7:21am • #6
1 Featured Post

Connie - I am also a visually oriented person. I "see" what you are saying!   ;)

7:26am • #7
9 Featured Posts Outside Blog

Charlie - occasionally I have a client who wants an explanation, this helps.

Michael - Thanks and hope it is one to keep in mind, just in case.

Jim - I'm glad you can see it.  Appreciate you visiting my post.

7:40am • #8
101,547 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

Connie, that's a very creative post and easy to understand. Thanks for sharing.

7:41am • #9
9 Featured Posts Outside Blog

Dan & Amy - Thanks ... I hope it gave you some ideas.

7:45am • #10
143,183 Points

Hi Connie, Good post.. Thanks for shring.

Best - Sash

8:25am • #11
9 Featured Posts Outside Blog

Sasha - you are welcome and thanks for visiting!

8:29am • #12
APR
04
359,009 Points 4 Featured Posts Outside Blog

I love your analogy, but did the end of your post get cut off?

6:25pm • #13
9 Featured Posts Outside Blog

Russel - sure did - I'll have to correct that, thanks! 

9:01pm • #14

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Connie Goodrich, CRS (McKinney Realtor) Texas

Mc Kinney, TX

More about me…

Keller Williams Realty

Address: 6951 W. Virginia Parkway, Suite 100, McKinney, TX, 75071

Office Phone: (972) 562-8883

Cell Phone: (214) 906-7547

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Connie shares information regarding the real estate industry, areas in the Dallas, McKinney, Frisco, Plano, Allen, and DFW Metroplex and great experience with vendors.


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