Do you have a website that offers a drip e-mail campaign? Drip e-mails are good for providing newsletters, information and other tips to those who register on your website. If you have this option, you may consider placing short excerpts of relevant blog posts in drip e-mails with a caption of "read more" at the end; then, place links to the full stories of those blog posts. I'm sure most of us put a substantial amount of thought and time into developing blog posts that are meant to be informative to consumers; and, posts that offer insight into our area of knowledge.

For example, I work with mostly new home buyers. Given that, some of my website visitors would be interested in the new home walkthrough process. Therefore, I can create a drip e-mail titled "Can you handle a new home walkthrough?". The body of the e-mail would provide a text excerpt of:

What is a walk through? When buying a new construction home, you should contractually have an opportunity to meet with your home builder, or one of their representatives, to thoroughly examine your house before closing. This process is called a walkthrough. This is not, however, what is commonly know as a private inspection that is performed by certified professionals; these are two separate events. A home buyer should hire a qualified new construction inspector just shortly before this meeting to inspect the roof, the mechanicals, the attic area and many other areas that take a trained eye to observe. Afterward, your inspection company will provide a report of its findings... Read more about a new home walkthrough.

Not only would this technique benefit our website visitors, but it can increase readership of our blog posts, too. So, what are you waiting for? Turn your Rain into drips...

Disclaimer: This real estate blog post is intended to be informational reading only; you may not copy, use and/or redistribute this real estate information without prior expressed consent from: Stephen Graham - Associate Broker - Realty Professionals, Inc (770) 491.1494 - All Rights Reserved