Consider Online Quizzes In Your Marketing Strategy. Your Inquisitive Nature Can Be A Viral Business Building Favor
Online Marketing requires an inquisitive nature to make sure you are on target and relevant. It takes an 
inquiring mind to make sure that you are having two way conversations and engaging readership, prospects, and customers in a web 2.0 world.
How's your natural tendency for Q and A----do you scamper in the other direction or do you gravitate toward engagement? Q and A is a great link building, viral market campaign strategy that can bring you prospects, readership, and Google Juice if you are willing to put in the time and the effort.
In the Spring 09 Issue of Search Marketing Standard's Article, "What's Your Online Quiz IQ?" Garrett French poses these 6 questions to consider before getting started with Quiz Marketing. Quiz Marketing takes time to develop and market so these questions are important considerations before you decide whether or not to invest your time (money) in this type of online marketing.
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What are your goals for online quiz marketing? Are you seeking click-thrus, online brand recognition, or backlinks?
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How quickly do you want to reach those goals? This is content building and results won't happen overnight.
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Do you already use content to engage your audience? You have a jump start on quiz building if the answer is yes and your content is informational and not commercial push marketing.
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What are the content expectations of your visitors? Your quizzes need to be on par with your content. If quizzes would be a stretch it would be best not to engage in this type of marketing.
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How connected are you with your industry's media? Do you syndicate content currently, have a Contact database you can inform of the quizzes, or have contact with local or national media?
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Are widgets used in your space? Do the professionals in your industry put widgets on their blogs and websites?
Is your Curiosity Piqued? Here's Where You Can Go to Make An Online Quiz
Here are some software sites for online quiz making.
Keep Your Mind Open to the Possibilities of Marketing Your Brand with Online Quizzes
Consider the viral ways through good WOM(Word-of-MOuth), SEM (Search Engine Marketing), SOI(Sphere of Influence), and SMM (Social Media Marketing) a well laid out quiz could spread. Topics got you in a conundrum...consider your target market(s) first and then write a list of their needs. Think about conversations you have had with prospects and customers and questions you have been asked.
Think about hot topics in real estate- those that are confusing, like the $8000 tax credit and those that have more shelf life- short sale topics, foreclosures, loan modifications. Now you should have a good list to get you going.
Quizzes can be fun too as noted in the example from profsblog below.
** Non-competing brokers, you can use quizzing too. Think about issues involved in retention, think about attracting new recruits**
Here are some online quiz examples
Don't forget to make it a goal that your quiz is easily portable via widget, share with me button, bookmark, etc.Then GO FOR IT!!!!! Your Inquisitive Nature Can Be A Viral Business Building Favor.
Crush the Box. Somebody's Gonna Do It and It might as well be you.
**AFTERTHOUGHT 4/4/09- You could also provide quizzes about your community- historical quizzes, fun tourism facts, specific to local hot spots even (like a resort, popular restaurant, movie theatre, or sports themed if there are popular sports in your town- water sports, golfing, etc.). Remember when you advertise your quiz- promote it offline also).
Can you imagine how great it would be to have your local quiz on all these local business websites? Maybe even .org websites**
Consider online quizzes in your marketing strategy. Your inquisitive nature can be a viral business building favor.
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Hi Rebecca,
What a GREAT post! Seriously...I took one of the quizzes (and I'm not saying which one) and got 7 out of 10 correct. I was rather appalled when I looked at the ones I missed. Whoa trigger! Review time.