IT'S ALL IN THE CONTENT

Web content can include Web site copy, blogs, reader comments, service reviews, forums, Tweets, e-mail newsletters, white papers and articles. Content is a valuable marketing tool if it prompts visitors to stay on a Web site longer or inquire about products or services, which is why more Realtors are now using Twitter and other social networking sites. Content creation is even more affordable these days, and might involving launching an e-mail newsletter or other basic features, using reviews or forum posts as the foundation for advertisements or campaigns, or launching a company blog.