Brian Brady, the MillionaireLender.com, had some pithy comments at the BloodHoundBlog event at Zillow on Feb. 12th, 2009:

# 1 job of real estate professionals is bringing in and securing customers.  (We forget. We are so focused on the people part of the business.  Without prospects, we have no business. )

Web1.0 was a brochure.  Web 2.0 is an exchange.

Facebook has 20 X the growth of Twitter; MySpace is growing 2X as much as Twitter.  IM is like the phone of 10 years ago.

Brian said there is so much information online that consumers are looking for reasons to reject you and move on.

Brian Brady shared the 5 Pillars or Smart Marketing:

1. Declaration of identity (Who are you; what do you stand for)
2. Identity by association (Who do you know; referral base)
3. Consumer generated conversation
4. Provide/generate conversation
5. In-person interaction (That is the goal!)

How do you do it?  

Ubiquity: be everywhere!    Join social networks.

Feed the community: do not just join and ignore - provide value! Brian reiterated the give to get philosophy of web 2.0.