If you were 5 or 6 years old, this would be a good question. For adults, it does seem kind of silly. It's a given that you brushed your teeth today, right? I see blogging as a brushing your teeth for your business. I constantly talk to our agents about how important it is to have a presence on the web, yet, I sometimes am lax in "brushing my teeth". I have to admit, it is a great feeling to google Jim Hirschhorn and have page after page come up with my name on it. Of course, if your name is John Smith, it becomes a little more challenging. Now, if you really want to be good...daily flossing is even better. Websites like Propeller.com will push your blog out there to even more readers.
I am not someone who forgets things very easily. The reason is that I always have a system. If I need to bring something to work, I will write a note and attach it to my keys or wallet. That routine has worked very well. Those of us with routines have a hard time understanding those who do not have one.
Make Brushing and blogging part of your routine and you will see the results in no time!
OK ; - )