A common mistake made on websites today is linking to other websites when it is not necessary. The attention span of potential clients who are surfing the web is mere seconds, and once you have them on your site, why would you open a door for them to exit and likely not return?
It is uncommon for internet surfers to surf backwards, or revisit sites they have already been to. It is for that very reason that interactive marketing and web development companies advise against linking away from your own website. Enter Apture.
This is one of those, "why didn't I think of that?" features. Recently enabled on select New York Times blogs, Apture is a new blog feature that keeps visitors on your site, instead of sending them away. The feature allows readers to dig deeper into the subject matter without leaving the page. The New York Times has enabled Apture on Dot Earth, Economix and Diner's Journal.
Apture integrates reference guides, images, video, maps, music, documents, presentations and more from over 25 sources. Where the visitor sees a hyperlink with a small icon next to it, they are able to click and instantly access more information. The extra information appears in a smaller box, on the same page that users can close when they are through skimming the contents.Brought to you by Blue Interactive, your Fort Lauderdale SEO web design and interactive marketing solution.
Comments(0)