Which is More Important to You - Serving Your Current Clients or Pursuing Your Future Ones?

(My opinion will be glaringly apparent in about 10 seconds).

I'm horrified on a daily basis by the emphasis in our industry on PROSPECTING PROSPECTING PROSPECTING! Anyone who reads my blog already knows that, but here I am again with my jaw dropped to the floor at some recent comments on another blogger's post. I won't repeat them here because I have no desire to publicly criticize anyone (must be feeling abnormally sweet today) and besides, it's only my opinion, but JEEZ! To imply, heck to outright state that our most important duty as LICENSED real estate agents is to focus on finding new business as opposed to taking great care of what we already have... literally nauseates me.

My friends, I'm not stupid or naïve. I know that as self-employed people we need to ensure a steady stream of business to our door, but for heaven's sake - show those people who find their way there and HONOR us with their business the respect they DESERVE - and take care of them AS OUR FIRST PRIORITY!  Yes, BEFORE our prospecting activities. I'm serious.

Because you know what? If you approach your business with that attitude - if you get up every morning asking yourself what you can do for your clients to make their lives better (and frankly, impress the hell out of them with your service), they will take care of you the rest of your career. I promise.

Is it that many in our ranks don't really know how to take good care of their clients? That they were never trained in the nuances of buyer or seller representation? Or never cared enough to figure it out themselves? All they learned how to do was prospect, GET that sign in the yard and then waltz away to pursue the next victim prospect? Say it isn't so!

Be assured, I'm not asking anyone to do something that will hurt their business by begging them to spend more of their time on their clients instead of their prospects. The very best prospecting you will ever do (and by far the cheapest) is to prove to your clients that you are a fabulous real estate agent who knows how (and cares enough) to get the job done. Not surprisingly, that's awfully darn rare in our business, and will make an impression on those whose paths you cross.

This, by the way, is the essence of Sell with Soul. Be worthy of the business you attract. And as a result, attract lots more of it.

Rant over. Tomorrow I'll pick back up with the Confident Rookie Series.

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