It is hard for me to comprehend that I've only been blogging here on ActiveRain now for a little over 2 months. In just a short time I've seen more results than I ever knew were possible and I fear I'm becoming addicted to this site. I am convinced though that it's not such a bad thing.
Every day I spend some time reading quite a few blogs from the community to see what people are talking about. It never ceases to amaze me that there are people out there that consistently post blogs with little or no significant content. It seems like most of their blogs consist mainly of rants and have little or nothing to do with their business.
Now don't get me wrong, I am no stranger to sending out a few blogs a week for my own SEO and marketing purposes, but what I'm referring to is different. You see in the wide world of blogging it doesn't really matter what other bloggers think about you and your style. Here on ActiveRain however most of us participate with the goal of reaching our consumers and marketing to them. If you are throwing up sloppy blogs with little content and even less effort it really does reflect on YOU.
Even at the expense of taking more time to learn new writing skills, developing better content and expanding your capacity in the online world, it is ALWAYS worth the time invested.
Here are just a few ways you can begin to attract new clients by blogging with a passion!
Less is NOT More: In the information highway it is so important to understand that less content means less traffic. I cannot tell you how many phones calls I've received in recent weeks from people who have read my posts. I have tried a few times (not even thinking) to explain who I am and have been stopped mid sentence only to be told "I already know everything I need to know about you and I am very impressed."
Wow!
People surfing the internet really do pay close attention to detail. What is the point of blogging at all on a Real Estate website if you aren't marketing yourself? Are you that busy that you have that much extra time to just come here and chat and not bring in new business? Is so, let us know what you are doing cause we all want a piece of that action!
Stay on Point: In the past few weeks I have seen so many people write blogs who seem to be trying to get more attention as journalists than real estate professionals. Sure we all discuss things about the news and want to make them relevant somehow, but take some time to REALLY critique your blog posts. Ask yourself every time, "What is this saying to my customers about me?" Try and always put something important in your blog posts that your customers should know about YOU. 
Recently I went through and read this person's entire blog history here on Activerain. I would venture to say that less than 5% of the blogs had anything to do with their job as a real estate agent and most of it was rants or complaints that were free for the PUBLIC to view. What kind of a message do you think people get when they actually find this person's profile?
Blog Passionately: What is it that you love to do? Where do you enjoy to visit and vacation? What exciting thing happened to you over the past few weeks?
So many people I know are so apprehensive to let people really see who they are. You would be surprised at how many consumers and clients will not only share some of your same likes and experiences, but also respect you and trust you because of them.
Sure this site is for networking, sharing stories, talking about life and the news, but more importantly this site and everything we do in our business is about US. Take time to read what you are writing and put your heart and soul into it.
When people know you truly care about the business you do they will know they can trust you and business will come to you. So resolve today to BLOG WITH A PASSION!
I like your passion Jacob. I think you are right, it takes a balanced blogging "Portfolio" to really be effective. People want to see all sides of you, not just facts or figures, but also what you are passionate about!