I wanted to take a minute to share some results on a recent Open Hose I held. Craigslist is fast becoming one of my favorite tools in advertising especially the pricetag. I ran a traditional 4 line Open House ad in the local paper The San Bernardino Sun which came out Friday, Saturday, and Sunday. This ad came out to about $35. I also posted an ad on Craigslist which cost me nothing. According to my sign-in sheet 3 seperate visitors cited Craigslist as their source while the newspaper attracted none. This is just one incident but I will be monitoring this closely in the future. Things are definitely changing. It's just a sign of the times. I will continue to cover all bases moving forward but I'm interested to hear what types of results you are all finding in this area.
Your comments are greatly appreciated!