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Is your Realtor Really Internet Savvy?

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Services for Real Estate Pros with On Maternity Leave

In today's crazy economy -the savviest Realtors are choosing "out of the box" marketing tactics to blend with the traditional.  Many have agents were forced to re-evaluate "how" they do business to stay "in" business.  Clients need to save money just as much as brokers do. 

Recently, I was shown how to print and burn my own CDs - I created a traditional sellers power point presentation (with music) and burned it -- The presentation is about 5 minutes long - Pretty much everyone has "no time" so this is a CD about my services - it's really quick and will answer a lot of your questions.   This same basic blend of traditional with tech savvy can be applied to tons of other ideas.  It gave potential clients the information at his finger tips and on his schedule.

  What does your agent offer you? Have you heard the sales pitch before? Traditional print marketing doesn't work 100 % of the time and is expensive.  If you want an answer to anything do you pick up the newspaper or do you "Ask Geeves".  Over 80% of buyers & sellers use the internet to research.   Thinking outside the box is the only way to stand out in the media rich world. Does your home stand out? Or does your neighbor home stand out more?  The same old template real estate marketing is not longer cutting edge.  I receive tons of real estate postcards and I see tons in the trash!

 Buyers will not constantly search - they either find you or they will move on. It's my job make your home not just unforgettable but easy to find.  Something simple like a CD ~ done right~ will not be tossed. It will become a keepsake passed around to friends or coworkers. Even a glossy flyer can be used as a poop scoop.  

The catch is the content -A CD or internet marketing can't look like a home movie - or a random bunch of pictures.  It still needs to be professional yet entertaining.  Imagine Move in Day at your new home - wouldn't you love the pics burned on to a CD -  on a CD with fun music and captions makes it as a keepsake-- I know my mom, dad & grandma would love one and would show it off!!   

Think it through - When was the last time you threw out a CD- Paper & Print mail gets tossed sometimes before it is read.  How is the any buyer going to find your home if they lose the flyer? No single marketing technique alone works -A print advertisement may be ignored if the user can't find more information independently. Buyers are more savvy they will not call you to get an answer they expect to get online.

Be Sure to ask your agent how they are blending print and internet marketing.  Remeber Internet savvy is more than a website--Pretty much anyone can have a website -- the question should be who is using your website.

Posted by

Jennifer Marks, Broker, CNE SFR

Mom To Be-- Loving Maternity Leave!

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